For five years, he taught undergraduate courses such as modern advertising, advertising planning and creativity, radio and television advertising, college students' public relations etiquette and ideological and moral cultivation, and legal basis. The leader of advertising discipline, the host of the excellent course "Ideological and Moral Cultivation and Legal Basis" in Liaoning Province, was awarded as an excellent teacher of ideological and political theory course in colleges and universities in Liaoning Province in 2008.
In terms of academic research, he edited five academic works, including On TV Advertising Technology Creation, and in 2004-2005, he specially edited the book Analysis and Forecast of Economic and Social Situation in Liaoning Province. He presided over and participated in 26 national, provincial and municipal teaching reform and scientific research projects, among which the Research on the Quality Assurance System of Moral Education in Colleges and Universities, which was presided over by the Liaoning Provincial Department of Education, reached the domestic advanced level and was appraised as a provincial-level scientific research achievement by the Liaoning Provincial Department of Science and Technology. The paper was published in 38 national Chinese core journals and important journals, such as Journal of Social Sciences, Liaoning Education Research, Frontier of Social Sciences, and Theoretical Circle. Among them, the article "Ecological Ethics Implication of the Thought of" Harmony between Man and Nature "was published in the second issue of Journal of Social Sciences in 2005. He has a deep foundation in the fields of advertising planning, brand strategy, corporate culture and media strategy. Planning and creatively directing more than 50 TV commercials or special programs for enterprises, and planning more than 80 advertisements for enterprises. The projects entrusted by enterprises, such as Shenyang Huachuang Wind Energy and Shenyang Ai Wu Group's corporate culture and image planning, are of high level, creating indirect economic benefits of nearly 100 million yuan for enterprises.
Li Qinghai (Secretary of the General Party Branch of Law School), male, Han nationality, born on August 20th, 1965, is a law professor, tutor of master students in civil and commercial law, and secretary of the General Party Branch of Law School. I graduated from Jilin University Law School with a master's degree, and I am an outstanding backbone teacher in ordinary universities in Liaoning Province. Master of Civil and Commercial Law is the academic leader in the direction of civil law, and the person in charge of "Provincial Excellent Courses" and "Civil Law" courses in Liaoning Province. Shenyang University of Technology is one of the "Top Ten Teachers Most Popular with Students". He used to be the deputy director of the teaching and research section, the director of the teaching and research section, the director of the office of the academic affairs office, and the vice president of the school of law and science. In 2009, it was selected as "100 million talents project" in Liaoning Province.
Personal monograph "Transfer of Property Right" won the first government award in Liaoning Province, and the scientific research project "Building a Harmonious Society and Legal Ecology Research" won the first prize of the provincial social science contact project. He has published nearly 50 papers in national important journals, core journals and various journals such as Law, Legal Business Research, Law Journal, Contemporary Law and Journal of Capital Normal University. Among them, On the Duality of Real Right Act published in Law won the Outstanding Achievement Award of Liaoning Social Science, and some viewpoints of the paper were awarded "Three Outstanding Civil Laws in China" by famous civil jurists. On Citizens' Capacity for Civil Conduct and Civil Liability was published in Law and Business Research, and was specially commented by Law Research as an important research achievement of China's annual law. He has published five monographs, including Alienation of Property Rights, Theory of Modern Property Law, New Theory of Enterprise System-Enterprise Efficiency and Legal Protection, and New Theory of Commercial Law. He presided over and participated in 15 many provincial and ministerial scientific research projects.