This major is mainly to train senior applied talents who can engage in marketing management, customer asset management, marketing planning, market research and consultation in various enterprises and institutions, and have strong language expression, interpersonal communication, adaptability and innovative spirit.

Professional direction: brand management, established according to the needs of brand managers, brand planners, brand marketers and other new occupations. The purpose is to cultivate applied compound talents with systematic professional skills and solve brand practice problems.

Employment prospects: I can engage in brand management, brand planning, brand consultation, brand communication design and so on. In industrial and commercial enterprises, management consulting companies, advertising design companies, news organizations.

Main courses: marketing, consumer behavior, market research, marketing channel management, brand strategy and planning, brand identification and design, brand promotion, brand protection, etc.

Faculty: Relying on the platform and resources of Sun Yat-sen University, the Department of Business Administration has a strong faculty, with more than 20 full-time and part-time teachers from universities and practice departments. The main body of the teaching team consists of senior professors and more than half of young and middle-aged teachers with overseas study and work background.