1. In learning, buy professional books to increase professional knowledge. 2. Take part in study remedial classes, strive to obtain some academic qualifications, and find employment easily after graduation. 3. Actively participate in the work of the student union and various social organizations, as well as part-time jobs outside the school, and want to accumulate some social work experience. 4. Buy daily necessities and pay the living expenses. Irrational aspect: 1. College students have no financial resources, poor economic independence and no consumption base. The non-independence of economy determines that college students have little experience in independent consumption and cannot rationally measure the consumption value and cost. College students have not yet formed a complete and stable consumption concept, and their self-control is not strong. Most of their consumption is induced by media propaganda or influenced by students around them. This is also the result of the demonstration effect of college students' consumption. Take mobile phone products as an example. Nowadays, some college students who have mobile phones need to communicate, and some need to communicate if their family economic situation permits, but if their family situation does not allow, they must "consume first". Luxury consumption is caused by the demonstration effect of college students' consumption and the psychology of comparison. 2. College students are very loyal to the brand, and to some extent, they will believe their intuitive feelings, while ignoring a series of problems such as the availability and durability of goods. Therefore, a large part of college students' shopping money is spent on worthless consumption. So the waste of funds is serious. 3. College students pay more attention to fashion consumption, have a strong curiosity about new things, have a high degree of attachment to consumption, and entertainment consumption accounts for a large proportion of all consumption, leading to excessive consumption and unreasonable consumption structure.