Let's get started. When your shop opens, do you feel empty and always feel something is missing? It was the same when Blue Cat first opened the store. At that time, my friend said, you can decorate your shop to make it look more attractive. Later, Blue Cat felt that besides being good-looking and attractive, it also played a key role, that is, making people who came to the store feel that you are a very attentive shopkeeper and are doing it with your heart. Not only the decoration, but also the baby introduction in the baby description. I think some baby descriptions written by many shopkeepers are only two lines, which are too simple for buyers to be interested in. I think everyone is doing it with great care, but it is necessary to show it and let the buyer realize your care and sincerity, which adds another point of trust.
Before talking about how to decorate, let's talk about the necessary tools for decoration:
PHOTOSHOP, also called PS, is a drawing software. You can search online to find the download address. Taobao is used in many places, and photoshop7.0 Chinese version is the best.
Second, online photo albums that can be used externally. The introduction of Blue Cat is free, and sometimes it may be unstable. You can choose whether to charge according to your own situation. )
Then we can first choose a suitable store style according to what we sell ("store style" in "Manage my store"). Shop decoration can be divided into: shop logo, shop announcement, baby classification, description template, shop music, plus a forum signature. Although not in the store, you can do publicity in our forum. Oh, there is a counter.
First, the store logo
It can also be used as an avatar in the forum. I think this is the logo of a shop and a seller. If the logo/ avatar of the store is distinctive, people will remember it at first sight and will remember it next time. What impressed Blue Cat the most (and probably everyone) was the big tomato head of our experienced protector "The Third Tomato" and "You are my V 1".
How to do the store logo? Blue cat won't teach here, because I'm also a rookie. I will recommend the best posts to everyone, and I believe I can learn them. 10 minutes DIY a gif dynamic logo with its own unique personality.
Second, the store name decoration
With the rapid development of e-commerce, Taobao, Yi Bei, Paipai and Yes attract more and more friends to open stores online, so it is very important to have a good store name.
I summarize the name of the shop here as the first step of "online shop decoration", because it is very important, because I have always summarized the decoration of the online shop as a link in store marketing, which is definitely not just shop beautification and picture design, so it is very important to choose a good online shop name at the beginning, especially for friends who have just opened the shop. You can find that there are not many places where ordinary shops, decoration and personality can exert their strength. There is no "shop sign" in ordinary shops on Taobao, as shown below.
The name of the store is located in the attractive place in the upper left corner of Taobao's ordinary shops. It can be said that this is the first place where you can play freely. Even if you don't know computer art and PHOTOSHOP, I believe every friend who opens a shop must be hardworking and smart. Haha, this is the traditional virtue of China people. Let's give full play to your creativity and make a good name, which will benefit a lot in the future trip to open a shop!
Of course, since I have come to open a shop, I will never give up easily. There are always more "solutions" than "problems"! We use our clever brains to solve it. My methods and experiences are three: learning, learning from others, and innovation. Let's do it one by one.
First of all, define your store positioning:
Actually, it's just a few words. What does my shop sell? To whom? Where are the potential consumers? How to attract them? What is the current situation of peer stores? Industry competition? Go to Taobao Shop Street and rank by word of mouth. You can see how your peers who sell the same things are doing. What's their store name? Think more and investigate more from the beginning.
Second, learn from the previous experience:
Search for the keyword "naming" on Baidu and Google, and you will find a lot of experience. Of course, naming is a university issue. Otherwise, there are so many companies, masters and feng shui figures that it is too late to catch up temporarily. If we have money, we will also ask for a good name. So here is a little experience. You can look at the keywords "Taobao's name and store name" without rambling.
Third, the name of the creative innovation store:
I believe that most Taobao stores are still engaged in clothing, beauty cosmetics, digital 3C, maternal and child products, clothing and other hot-selling industries. These industries are highly competitive, with tens of thousands of stores, hundreds of thousands or even more. Now it's not just Taobao in 2003. It's not bad to name it casually if there is less competition. When joining a new store, it is necessary to master some naming rules. The following are some common points for conceiving a store name:
1, the name of the online store should pay special attention to "novelty". Most online consumers are young consumers. I believe they prefer fashion, close to modern life, and often attract people into the store.
2. Store names should be concise and easy to understand, and most of them are 2-6 words short and easy to remember.
3. It is catchy to read. Don't have uncommon words and words that are not easy to identify. Hehe, after all, not all people who surf the Internet are writers and doctors. If you make it too elegant, maybe others won't recognize the name of the store, so you can't talk about it.
4. If the business category and products of the store are clear, they can appear directly in the store name. For example, Li Ning monopoly, cat bag, underwear emperor and so on, consumers are unwilling to think about it, the simpler and clearer, the easier it is to understand. If your store deals in a variety of products and is comprehensive, you can choose something more abstract, such as going to the house, I like it, lemon green tea. These stores are super-large stores.
5, either cordial and natural affinity, or indifferent to the world, the most taboo tepid, no personality. Look at the following: Mr. ing Shoe God, Candy Family, PG Ren Mei. Com, my Zhu Lin Carmon, baby-friendly hut, shrimp, soldiers and crabs will all be delicious. These are super hot shops on Taobao, and these names will inspire you to some extent.
6. Try not to have the same name or be similar to others. The Want Want ID on Taobao is unique, but there is no limit to the uniqueness of the store name, so many friends will have a cottage version similar or even similar to a famous store name when they are not famous at first. This has advantages and disadvantages, and it can also have certain "benefits" at the beginning. In fact, in the long run, it is definitely the worst policy, because if you don't do well, you will always help others promote your own brand. If you really want to beat each other one day, you will often find that since they are famous shops, they have already registered their trademarks in industrial and commercial registration.
If there is no good store name, it is still the easiest way. Learn from successful predecessors quickly. You can go to the "Shop Street" column on Taobao's homepage to see the names of successful shops there.
In addition, President Phoenix's summary is only experience. I just hope you can learn from it, and don't make it a hard rule. You will keep reading, but you won't read dead books. All good store names are generated by your own wisdom and inspiration. Go your own way according to your own ideas! Originality, forever innovation is your king.
Finally, to say an old saying, actions are better than actions. Do it quickly, build a good store name, and the business is booming! Wang! Wang!
Third, the store announcement
The function of the store announcement is to write your latest preferential information and contact information here, so how to make a beautiful picture announcement? If you have a ready-made picture, now you just need to write the content on the picture, then save the revised announcement in the photo album you applied for, and then insert a code in the "Basic Settings" announcement in "Manage My Store" to change the "picture address" inside to the one you already have in the photo album.
Fourth, the classification of shops.
Store classification is to separate all your treasures by category, which is convenient for buyers to check. The classification method is actually similar to issuing an announcement. Also upload the pictures to the online photo album first, and you must use the space of ultra-short address! (Because Taobao has a length limit on classified addresses) But you can also shorten the uploaded picture address through this website:
Insert a code in the baby category of "Manage My Store", where the picture address is the picture address you uploaded.
Five, baby description template
This is probably the most difficult point in store decoration. Blue Cat did have a post, but she fainted after reading it once. It's too difficult for a novice like me. If it is too difficult for friends who want to learn, they can only buy it, but if you look carefully, you can also find it very cheap. Blue cat's template is bought for one yuan, and its cost performance is super high. Don't ask me where I bought it, because the price of that MM has gone up. Go and search.
Sixth, store music.
Many friends said not to add shop music. They thought there might be buyers who didn't like it, or they were shocked when they suddenly heard the concert. It depends on your choice, but the method still needs to be said.
This is the coding of music. Just change the text "music address" to the music you want. Open Baidu search, click "MP3" as the title of the song, select music in "WMA" format after the search, click "Audition" to audition the song and prove that there is no problem, click the right mouse button in the blank space to select "Select All", and then move the mouse in the player (a friend asked me what a player is, so did I, right-click in the middle, select "Properties" to copy the music address, and put the music address on my code after copying. . . . . . In this way, your store fun will be made. Remember that there can't be only music without words in the announcement, and music is at the end!
VII. Signature documents
Just now, I mentioned the function of the signature file. When I see that many friends in the forum have no business or anything, if I see that he doesn't have an autograph file, I will remind him to do it, because the person who replies to your post knows what you are selling. What a good advertisement! The following is a tutorial on making signature files, which is super great!