Format:
First of all: take the' planning book' as the cover separately, and write the department and your name in the lower right corner in smaller font.
1. Foreword: (Write what attracts sponsors and what the activity means to them, abbreviated as 50- 100 words)
Second, the theme of the activity: (in what form, such as: dance, singing competition, etc. )
Three. Introduction to the event:
Fourth, the target audience of the event:
5. Publicity methods: (radio, school website, etc. # Conditional: 10000 or more banners, leaflets and program naming rights; Sole proprietorship or more than 3/4 joint venture)
Performance of intransitive verbs: (make your own program)
Seven. Publicity effect: (What's good about your publicity there)
Item 8 must be printed on another page.
8. Budget: (Note: it must be accurate and clear, and it needs a lot of quotations to avoid being suppressed)
* online search:
Sponsorship overview:
I. Background of the event
Second, the content of the activity
Third, the activity process
Fourth, the capital budget
Verb (abbreviation of verb) financing plan
Intransitive verbs sponsor returns.
Seven. Effect estimation
* or search:
1 planning name (planning theme)
2 Planner's name (team name, member's name)
3. Date of planned production.
4. A brief description of the planning purpose and content.
5 Description of the planning process
6. Detailed description of the planning content
7. Description of steps and plans (timetable, personnel, expenses, operations, etc.). ) when the plan is implemented.
8. Expected and predicted effects of planning
9 Thinking about the crux of this planning problem
10 Planning cases, documents and cases for reference.
1 1 If there are second and third alternatives, list their outlines.
12 matters needing attention and hope in the implementation of the plan
When the project content is relatively simple, there are 1-6 items. For the sake of simplicity, it is better to add items 7 and 8. If you want to explain in more detail, it is necessary to add 9- 12.
B. Basic skills of writing a plan book
★ Planning content should be simple and specific.
Planning name (planning theme): Write as specific as possible. For example, the "training plan" is not enough. Must clearly write "1998 August training plan for all marketing personnel of the company".
Of course, the name can also be simply written as "the company's first marketing training plan", but the subtitle must be added: "August for all marketers 1998".
Planner's name (group name, member name): indicate department, position and name. If it is a group, write down the name of the group, the person in charge, and the names of the members (including their departments and positions). If there are outsiders involved, it should also be recorded clearly.
Planned production date: refers to the date when the preparatory work is completed. For the sake of convenience, the review date or the first three days will generally prevail. If it has been completed for a long time, it can be written as January 1 ST and revised on January 1 ST, which is closer to the review date and more impressive.
Brief description of planning purpose and planning content: skillfully write the planning purpose and main points in a few short lines, and also clearly write the core idea or the finishing point of planning.
Planning process: why the planning theme is put forward, why the planning activities are carried out, and what procedures are used to complete them. These origins and processes should be explained. Because time, personnel and expenses are limited, you can make a foreshadowing here and argue that you can't make a comprehensive plan. Of course, if there are too many excuses and reasons, it will affect the persuasiveness and reliability of the plan.
Detailed description of the planning content: this is the main part of the planning content. The expression should be simple and clear, so that the judges can easily understand it at a glance. Don't just use words to express it, you can add some charts as appropriate. At this time, we should especially consider each other's understanding and habits. Don't just command and act from your own standpoint. It's an honor.
Description of steps and plans (timetable, personnel, expenses, operations, etc.). ) During the implementation of the plan: plan the implementation steps and procedures of the plan. These implementation procedures and timetables (from the preparation of implementation to the comprehensive arrangement of results to the reflection time) should be attached to the plan. As for the cost plan, personnel plan, operation plan and external entrustment, they should also be made into plans.
★ There should be effect and result prediction.
Expected effect and predicted effect of the plan: The expected effect and predicted effect after the implementation of the plan should be put forward on a reliable basis as far as possible. At the same time, the efficiency expressed by cost and effect, or the intangible and tangible effects inside and outside the company, should also be explained clearly.
Reflections on the crux of this planning problem: no matter what planning, it is difficult to achieve 100%. Don't avoid the shortcomings and problems in the planning, but list them one by one in the report and write your own ideas.
Plans, documents, cases, etc. For reference: from the perspective of persuasion, if we can take the successful examples of our company or other companies or the successful cases recorded in the documents as reference, the possibility of qualification will increase.
If there are second and third alternatives, list their outlines: if there are multiple alternatives (in fact, this is a more scientific attitude and practice), it should also be explained in the planning book for reference. This will be explained in detail in the next section.
Points and hopes for planning and implementation: the planning book is compiled on the premise of implementation, and there are many things that need special attention. You should make a memo, arrange it skillfully and attach it to the plan book.
★ Prepare the second plan and the third plan at the same time.
When making a plan, there is no hard and fast rule, only one plan can be made. For the same theme, you can also do two or three planning cases at the same time. Of course, sometimes planners are overconfident and think their work is perfect. However, from the practice of enterprises, there are bound to be various opinions when reviewing plans, so it is wise to prepare alternatives in advance.
Experienced planners will predict the possible objections or habits of examiners, and then prepare for the second and third situations. First, the first case is presented. When the objection appears, you can immediately say, "In fact, I also think it has shortcomings, so I have prepared a second plan." Because the second case already contains the opinions and criticisms of the first case, the examiners have to agree. More thoughtful planners often prepare a third plan, and in case the first and second plans fail, they can use the last one to consolidate their defense. In short, instead of letting the first case be rejected, it is better to prepare a backup plan in advance, which greatly improves the probability of success.
★ Highlight the key points, but don't cover everything.
In the process of planning, excessive greed is unacceptable. Greed means that a plan contains too many ideas and becomes too many goals.
For a thoughtful person, it is a great advantage to generate many ideas on a certain issue, but if you want to integrate too many ideas into the planning, it is a dangerous trap. If there are too many opinions and ideas in the planning book, it will be too noisy. In this way, which is the focus and subject of planning, and which effect is the most worth looking forward to, will become blurred.
A good planner will not be greedy. They will condense their ideas. Even if there is a good plan, they will be willing to delete it and use it next time as long as it has nothing to do with the theme. Remember: giving up properly is an important planning skill.