Legend is a daily broadcast program of Jiangxi Satellite TV in 2005 1 month. Only three months after its launch, it was among the top 50, 30 after half a year, 20 after nine months, 1 1 month later, Nelson National Satellite TV 10. The latest Nielsen data shows that the average thousand people index has reached 2 13, and the highest thousand people index has reached 4 14. This is a very amazing viewing performance. It is also rare in the country. Legendary stories mainly tell stories, telling a social story involving truth, goodness, beauty, morality, justice and rationality for the audience every night. Its material mainly comes from excellent programs compiled and edited by media all over the country. Therefore, some experts joked that Legend has the largest number of editors in the country-hundreds of journalists make programs for it, and it is also the most cost-effective column-because it chooses the best programs in the country. Through the reorganization and excavation of these programs, the "Legend Story" broadcast at 10 every night has been formed. Legend has it that there was an excellent host-Jin Fei. He can tell a popular story on an elegant platform, ensure guidance with elegant tone, and communicate with the audience with easy-to-understand words. The legend he represents is telling a popular and vivid story, creating an elegant enjoyment for the audience. In fact, through a large number of basic surveys, we know that every audience, whether educated or uneducated, regardless of cultural level, has an expectation of elegance in their hearts, but it is only a question of whether it can be conveyed smoothly. Jin Fei and legend did it. Many of his "little words"-from daily sayings, proverbs, idioms and fables-are used properly, which not only makes the audience like them, but also reveals the true meaning of life and gives them a lot of thinking and singing. This is a legendary personality charm. Legend has a good public opinion orientation. It is not only good at telling positive stories, but also good at making negative stories have positive effects. For example, the legend of a college student's robbery is not just a description, but a blind pursuit of grandstanding on how strange it is. Instead, we should focus on the psychological course of this college student, dig deep into the conditions under which a person's human nature has changed, so as to arouse people's attention to it, and at the same time, report people's positive reaction to this incident in depth, and save the abnormal changes of human nature with social conscience. After watching this program, the audience not only had a deeper understanding of people themselves, but also strengthened their sense of social responsibility. Such program creation has been well received by experts, scholars and audiences.