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College students' entrepreneurial creativity
1. College students are often full of hope for the future. They have young blood, vigorous vitality and the spirit of "newborn calves are not afraid of tigers", which are all qualities that an entrepreneur should have.

2. College students have learned a lot of theoretical things at school and have high-level technical advantages. At present, the most promising career is to start a high-tech enterprise. The importance of technology is self-evident. From the very beginning, college students' entrepreneurship will definitely go to high-tech fields, and "exchanging intelligence for capital" is the characteristic and the only way for college students to start their own businesses. Some venture capitalists are often willing to fund their business plans just because they take a fancy to the advanced technology mastered by college students.

3. Modern college students have the spirit of innovation, the confidence and desire to challenge traditional ideas and traditional industries, and this spirit of innovation often creates the source of motivation for college students to start their own businesses and becomes the spiritual basis for their success. The biggest advantage of college students' entrepreneurship is that they can improve their ability, increase their experience and apply what they have learned. The biggest attraction is that through successful entrepreneurship, you can realize your ideals and prove your value.

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1. Due to the lack of social experience, college students are often blindly optimistic and psychologically unprepared. Many entrepreneurs feel very painful and even depressed about the setbacks and failures in starting a business. Everyone started a business before, and when they saw successful examples, their mentality was naturally idealistic. In fact, behind success is more failure. Seeing success and failure, only in this way can young entrepreneurs become more rational.

2. Rushing for success, lack of market awareness and enterprise management experience are important factors that affect the success of college students' entrepreneurship. Although students have mastered some book knowledge, they lack the necessary practical ability and management experience. In addition, because college students lack sufficient marketing knowledge, it is difficult for them to be competent as enterprise managers at once.

3. College students' understanding of entrepreneurship is still limited to a beautiful idea and concept. In the business plans submitted by quite a few college students, many people also try to attract investment with an idea that they think is novel. Such a thing did happen abroad before, but it is almost impossible today. What investors value now is how high the real technical content of your business plan is, to what extent it cannot be copied, and how big the market profit potential is. For these, you must have a detailed and thorough feasibility demonstration and implementation plan, not the idea that people can pay the bill in a few words.

4. College students' market concept is relatively weak. Many college students are happy to talk to investors about how their technology is leading and unique, but rarely talk about how much market space these technologies or products will have. Even when it comes to the topic of market, most of them just intend to spend money on advertising, but they have no idea about important aspects such as target market positioning and marketing means combination. In fact, what really interests investors is not necessarily those extremely advanced things. On the contrary, those products or services with ordinary technical content but meeting the market demand are often favored by investors. At the same time, entrepreneurs should have a very clear marketing plan, which can strongly prove the possibility of profit.