Dr philip kotler, known as the "father of modern marketing", is a tenured professor at Kellogg School of Management of Northwest University and an honorary professor of international marketing at Kellogg School of Management of Northwest University.
Northwest University is the first university in the United States to set up a master's degree in comprehensive marketing.
Communication (IMC for short) is an interdisciplinary major located in Medill Media College of Northwest University. It can be seen that it attaches importance to "communication" in marketing. Different from other marketing projects, IMC focuses more on advertising, public relations and media. It makes the company's marketing strategy more accurate and controllable, and it is a big change and leap in the marketing profession. Now, integrated marketing has become a trend.
Length of schooling: 15 months
Curriculum: The total credits are 65,438+08 credits, of which 65,438+05 credits are compulsory courses, 5 compulsory courses and 65,438+00 elective courses. The remaining 3 credits are summer programs. Core courses include consumer insight, marketing management, financial accounting, statistics and market research, and integrated marketing communication strategic process.
Note: At least 5 elective courses must be under integrated marketing.
Admission requirements:
1, excellent performance, recommended by GPA 3.5+;
2.GMAT or GRE (not clearly defined, but according to past cases, please prepare according to GMAT730+ or GRE325+);
3. English is not clearly defined, but according to the admission information given by the school, there are no admission cases below TOEFL 100. Suggested TOEFL score106+;
4. Academic background is not mandatory, but the background of most admitted students is media, advertising, marketing, business, economics and journalism. Candidates should have excellent communication skills, analytical skills and teamwork skills.
5. Work experience is not mandatory, but two-thirds of the admitted students have relevant work experience.
6. The school will know more about the applicant through the interview. For fresh graduates, it is suggested to accumulate some marketing-related practices so as to have something to say during the interview.