According to data from the Ministry of Education, the number of college graduates nationwide is expected to reach 8.74 million in 2020, a record high. Therefore, the rental market in major cities has spawned a wave of rental boom. According to the analysis of data from June 8th to June 4th by RealData, the rental market is located in18th cities in China, namely Beijing, Changsha, Chengdu, Dalian, Guangzhou, Hangzhou, Hefei, Jinan, Langfang, Nanjing, Qingdao, Shanghai, Shenzhen, Tianjin, Wuhan, Xi 'an, Yantai and Chongqing.
What is the trend of the rental market in first-tier and new first-tier cities after the normalization of anti-epidemic? On June 17, Huang Hui, a senior analyst of RealData, said in an interview with the reporter of 2 1 Century Business Herald that renting a house is just the need of graduates, and the epidemic has limited impact on the demand of graduates for renting a house. "The reason why the epidemic may have an impact on the pattern of the graduate rental market is because the graduation season is shortened and the rental demand may be more concentrated. However, the epidemic situation makes the lease transaction process inconvenient, which may cause certain difficulties in finding a house. At the same time, the continuous decline in rents since 2020 under the influence of the epidemic will drive down the cost of renting houses. "
In fact, there is no essential change in the rental demand of fresh graduates. They are still living with peace of mind and quality of life, but there are more considerations. Due to the impact of the epidemic on major industries and intensified employment competition, this year's fresh graduates will be more sensitive to prices, will consider cost performance, and will also pay attention to epidemic prevention and safety issues.
Lease problem
Li He (pseudonym) is a 2020 fresh graduate of a university in Wuhan. During the epidemic, he finally found a job through an online interview, but he was not at ease.
"Renting a house is a big expense for me, and I don't have enough money because I haven't officially joined the job. In order to find a suitable house, I have now added a lot of QQ groups and WeChat groups, and also paid attention to many online celebrities who will post rental information on Xiaohongshu and Tik Tok, hoping that this will not step into the pit of black intermediary and second landlord. "
According to the survey data of RealData's "Rent Insight Report" in the 2020 graduation season, 5 1.4% of the respondents reported that false housing information was the biggest pain point, followed by security risks and unstable work, which led to the change of residence. "Graduates who have just left the ivory tower are often easily deceived by criminals in the process of renting houses because they have no experience in renting houses. Especially for young women, security risks are a pain point that needs attention. "
Li He's current plan is to rent a house with a relatively good geographical location for one month. "The better the location, the higher the rent, but I really don't want to spend two or three hours on the road every day. Now let's find a shared room close to the unit. I will rent a single room. After working for one month, I will decide whether to renew the lease or change places according to the actual situation. "
In fact, the epidemic has little effect on college students' rental preferences, pain points and rent-to-income ratio. "The survey shows that despite the epidemic, the overall employment situation and graduation income of the 2020 graduates have not been greatly affected, and the rental choices of graduates are similar to last year." Huang Hui said.
Convenient transportation has become the first consideration for young graduates. Subway is their preferred mode of commuting, followed by bus and walking. Regarding the commuting time, about 46.7% of the respondents indicated that the acceptable commuting time was 1 hour, followed by half an hour, that is, about 70% of the respondents indicated that the acceptable commuting time was within 1 hour.
Rent is a secondary consideration after convenient transportation. The data shows that 1000-2000 yuan is the main price range for both first-tier cities and new first-tier cities. In the rent-to-income ratio, 20% has also become a key point. If we use gender cross-analysis, we will find that women are more sensitive to indoor facilities, roommates and rent, while men are more sensitive to rent payment methods and surrounding facilities.
Urban choice
Compared with previous years, the first-tier city "Beishangguangshen" is still the preferred employment city for graduates, but the obvious change is that new first-and second-tier cities such as Wuhan, Nanjing, Zhengzhou and Hangzhou are favored by more graduates.
Taking Wuhan as an example, Huang Hui said: "Wuhan's colleges and universities are rich in educational resources. There are more than 80 colleges and universities such as Wuhan University and Huake University, and the number of college students ranks first in the country. The city is basically oriented to attract graduates to study in China; Secondly, there are many employment opportunities in cities, including the rapid development of high-tech industries such as Fiberhome Technology and Changjiang Storage. Internet companies represented by Xiaomi, Iflytek (002230) and Huawei have settled in, providing more employment opportunities for graduates. Coupled with the government's talent introduction policy, preferential policies focusing on settlement relaxation, rental subsidies and talent apartments attract young graduates to stay in China. "
According to the survey data, optimistic about urban development has become the first factor for graduates to consider when choosing a work city, followed by high-quality job opportunities. "The so-called urban development refers to the change and growth process of the status and role of the city in a certain area and its attraction and radiation. Good urban development will bring more employment opportunities, more comfortable living conditions and more convenient life to the graduated youth, while outstanding talents will not only bring new housing demand, but also become the core driving force of urban development. The influx of talents and the benign development of cities can form an effective positive cycle. This is also one of the reasons why new first-tier cities have introduced preferential policies for talents in recent years to attract talents. "
In March, 2020, the Ministry of Education issued the document "Notice on Doing a Good Job in Employment and Entrepreneurship for Graduates of the 2020 National Ordinary Colleges and Universities in COVID-19", pointing out that it is necessary to innovate and promote online employment services, broaden the channels for graduates to obtain employment and further their studies, and care for and help key employment groups. In June, Chengdu, Sichuan, Hebei, Inner Mongolia, Ningxia and other places launched policies to promote the employment of graduates. On the one hand, the main policy direction is to expand the job supply of state-owned enterprises and institutions and give recruitment subsidies to small and micro enterprises; On the other hand, it focuses on helping graduates from areas with severe epidemics such as Hubei to conduct "cloud recruitment".
Huang Hui pointed out: "This policy aims at solving the employment problem of local college students, and graduates should consider the economic development level, employment market and cost of living. Employment policies in various places can provide certain convenience for college students who want to work locally. "
Regarding the preferential policies for talents in interested cities, according to the survey data of RealData, about 7 1.7% of the respondents only know some relevant policies, and 60% of them obtained them through official websites such as the government, and 47.9% of the respondents said they learned about them through the news media.
"For the promotion of talent policy, I hope that relevant departments can consider more channels to achieve better communication effects, so that more graduates with rental needs can understand relevant preferential policies and make more favorable choices for themselves." Li He said.