It is not particularly difficult to differentiate products, avoid mediocre competition and make your products have a moat. How to create product differentiation and share four points?

1, positioning differentiation

I have said many times that if your track is a relatively large track, the positioning must be a market segment. For example, clothing and beauty make-up, to be a niche market, to make their own characteristics, so many people on the Internet are enough to earn a lot of money, and to avoid competition with mass products, I have seen bloggers who specialize in round face beauty make-up do better.

2. Differentiate needs:

The latter keyword represents the demand of a market, such as cheap sandals,

Sandals are new women in 2023, and sandals are French minority models. These three keywords are the same pair of sandals, but they represent three different markets.

Cheap sandals, behind this keyword is a group of users who pay attention to cost performance and value GE more. Price ge will be cheaper, sandals.

New women in 2023, this keyword market represents users who pay more attention to style. As long as you have your favorite style, you can have a slightly higher premium. Sandals are a minority in France. This keyword represents some petty bourgeoisie users who are more concerned about Zhong's lifestyle. Ge is not.

So concern, so, the demand in the market can also be differentiated.

3. Differentiation of GE:

Don't think that you are a small company and a small person is afraid to pay a high price. As a blogger, you should cater to customers' humanity and oppose your own humanity. The smaller the company and individual, the more differentiated the service, and the better the service representative will be.

For example, Wang Ren, a world of 365 yuan mentioned by Zhang Qi, has a huge fan base. If we talk about 365 yuan of heaven and earth Wang Ren again.

This high probability can't be done.

What we have to do is to help users make positioning, find out the positioning suitable for users from their advantages, and help users make increments. We will get some corresponding rewards from this increment. The smaller the individual and company, the better the premium service.

4, the differentiation of people:

There is a word called dimensionality reduction. No matter any product, there are high customer unit price and low customer unit price. The unit price of playing high customer is different from that of playing low customer. Low customer unit price only needs to introduce the purpose and material of the product clearly.

Customer unit price requires bloggers to have higher awareness.

Selling things other than products, such as feelings, such as trust, such as high sense of silence. So who sells the same product is more important than what it sells.

Do the above four things well, and you can differentiate yourself from your peers.