First of all, you should be clear about the target of the clothes you sell, whether the clothes you buy are for the elderly, middle-aged or children; The object is male or female; The main styles are simple style, Harbin-Korea style, Japanese style, European-American style or sports style and so on. Only by defining the target group and the main style can we make the overall style of our clothing store develop in that direction, match the overall style of clothes in decoration and decoration, and then attract customers from the appearance.
Secondly, we should choose the venue according to the style of our clothing store. If it is the main trend brand, it should be chosen in places where there are more young people, around the university town, or in busy commercial streets. However, considering the overall environment around the store, the main styles and decoration of other stores, that is, the so-called peer competition, should be fully considered and be as novel as possible than other stores, so as to attract more customer groups; If casual wear is the mainstay, it can be located near residential areas and commercial streets to attract working people.
Also, since the style of clothes in the whole store has been decided from the beginning, don't change your style easily, but develop towards the original style, constantly reserve new products with similar styles and update them in real time. Only in this way can your old customers continue to cooperate with themselves and attract repeat customers.
Then, we will do some screening on the purchase channels. Since you want to run your own clothing store well, you should give word of mouth in the early stage. When choosing the purchase channel, we should first shop around and compare the price, quality and workmanship style of clothes. , and then compare dozens of stores and then filter, leaving some sources we like. The purchase price is very important, and the purchase price determines whether the store is competitive. If you open a clothing store in the university town, the college students should set the price according to their own economic basis, and the price is about 200 yuan, which is a reasonable price they can accept, so don't buy those products with high prices here, which will only lead to the detention of goods and the inability to sell them. In addition, the manufacturer must find a good one, talk with the other party about all aspects, and sign the contract after being optimistic, so as to minimize intermediate links and reduce cost and output.
Try to find some customers to conduct a questionnaire survey to find out their favorite styles and acceptable price ranges. Learn to communicate with peers. Although the relationship between peers is competitive, we can accumulate more experience and understand the clothing trend of the whole market through more discussions. There is also learning more collocation, some marketing models and management knowledge, so that clothing stores will become better.