1, high-quality content output, live broadcast with goods. Luo's short videos are varied in content and form, including real and objective product evaluation, beauty teaching full of dry goods, and occasional relaxed and humorous sitcoms. By strongly absorbing high-quality content that is both practical and entertaining, fans will be further precipitated to provide a stable traffic pool for subsequent live broadcasts.
2. The beauty track is highly integrated with the live e-commerce. After the live broadcast began, Luo's choice was always perpendicular to the beauty field, which was highly compatible with the original natural attributes and maintained the continuity and unity of the overall style of the account. Therefore, when watching the live broadcast, fans will not feel "hopeless" and "out of place", and the familiar atmosphere and products can drive fans to naturally produce consumption behavior.