Lifan Automobile, as a representative company of private automobile enterprises in the past, had a glorious history, but in the wave of China automobile industry, Lifan, which was gradually marginalized by the market, became a veritable "front wave". He can only see the smile of his new love, but he can't hear the cry of his old love. Lifan Automobile, which is still struggling, seems to have been gradually forgotten by the automobile industry.

On June 1 1, Lifan Industrial (Group) Co., Ltd. announced its production and sales in May 2020. The data shows that Lifan's passenger car business is in a state of serious contraction. Specifically, the sales volume of traditional passenger cars in May was only 322, down 68.56% year-on-year. In the first five months, the cumulative sales volume was only 887 vehicles, down 95.49% year-on-year.

In the past, Lifan had hoped to "turn over" with the help of new energy vehicles. However, according to the latest data, new energy vehicles may be difficult to become Lifan's "life-saving straw". The data shows that Lifan's new energy vehicles sold 348 vehicles in May, with a year-on-year increase of 222.2% due to the low base in the same period; However, in the first five months of 2020, its cumulative sales volume was only 460 vehicles, down 54.50% year-on-year.

In view of Lifan's difficulties in traditional passenger cars and new energy vehicles, some insiders pointed out that Lifan probably needs the courage to "break the wrist"-give up the automobile business and focus on motorcycles and related businesses.

Judging from the production and sales data, although the motorcycle business has also fallen sharply, compared with the difficulties of the automobile business, the motorcycle business is still one of the few bright spots of Lifan. Lifan motorcycles sold 39,495 vehicles in May, down 39.438+0% year-on-year. In the first five months, the cumulative sales volume reached 65,438+074,246 vehicles, a year-on-year decrease of 28.87%.

In other words, even in the first five months of 2020, the combined sales of Lifan's traditional passenger cars and new energy vehicles are not as good as Lifan motorcycles.

In fact, according to people close to Lifan, as the actual controller of Lifan, Yin Mingshan has always had the ideal of making the automobile business bigger and stronger. However, under the background of the automobile industry's transformation to the "new four modernizations", Lifan's technology accumulation is weak, and it is unable to bear the high R&D funds, which is not enough to support Yin Mingshan's "automobile dream".

yin mingshan

At the same time, as a typical family business, Lifan did not choose a suitable successor, which restricted its development to some extent. Not long ago, Yin Mingshan put her granddaughter Yin on the stage, which caused a heated discussion.

According to public information, Yin Nian is only 25 years old. She graduated from the University of California, Irvine, majoring in economics on 20 17. She studied for a master's degree in America before, and she hasn't officially graduated yet.

According to people close to Lifan Motor, Yin's return to China was the result of Yin Mingshan's repeated requests, hoping that Yin could "help enterprises out of difficulties". According to public information, Yin will be the vice chairman of Lifan Holdings and the shareholder supervisor of Lifan Board of Supervisors.

Yin anni

"It's hard to say what effect Yin Mingshan's move will have." An analyst told Che Di that it might be quite difficult for Lifan to change or promote the appointment of such a young manager. "But for Lifan, who is deeply mired in the quagmire, perhaps this is a dead horse as a living horse doctor."

Million car purchase subsidy