Interview with entrepreneurs Fan A lobster earns 500,000 yuan a month! ? Old shrimp? Lian Ji Cheng
In other southwest areas such as Sichuan and Chongqing, people have the habit of drinking night beer and eating Jianghu dishes in summer, and crayfish is an indispensable delicacy in local nightlife. The peak season for eating crayfish is in July, August and September every year. Chen Zhuwang and Li Yuanfeng obviously know whether they can take it seriously. School grass and shrimp? It depends on the three months since you typed your name.
20 14 April, school grass and shrimp? Officially opened in Fucheng District, Mianyang.
Not long after its opening, Chen Zhuwang took some of his own teams to Chengdu, Nanjing, Wuhan and other good places for crayfish, and constantly debugged the taste of Chen crayfish. The category has also changed from the initial seven courses to the current 15 course, which not only adds new flavors, but also adds new dishes.
? For catering owners, besides the taste of the product itself, food safety is also very important. ? Li Yuanfeng told us that all the shrimps in their shop were selected by Chen Zhuwang himself in the market, and they had to be cleaned three times before cooking. ? The process of washing shrimp can be seen as long as consumers are willing, and we attach great importance to food safety. ?
In order to cooperate with the arrival of the shrimp season, Chen Zhuwang and Li Yuanyu also led their team to hold a school grass selection activity in Mianyang local colleges and universities, which caused great repercussions in local colleges and universities. Using radio, Internet and WeChat to promote, plan activities and ignite topics should be a very good starting point for Chen Lai. Shops often hold a series of landing activities in combination with recent hot events, and invite sctv Mianyang TV and other American food columns to record special programs. They clearly know that cultivating the adhesion of fans requires real interaction.
These promotional activities have played a great role in the brand promotion of aged shrimp. Li Yuanxuan told us that this should be related to their work experience. Chen Zhuwang used to do activity planning and execution, and his brain was very lively. I am a soldier, so my execution is very strong. ? This tacit cooperation is not easy for a pair of young people who have just started a business.
The peak season for crayfish arrived as scheduled, but for Chen Zhuwang and Li Yuanyu, it was just the beginning. The two brothers got up early, went to the market to pick shrimps, buy vegetables, study new dishes with chefs, train teams and learn management. Li Yuanxuan even began to learn to cook crayfish. I'm not afraid if I don't understand, but I'll go in if I understand. The catering requirements are no problem. I know we can do better. ?
In the first month of opening, the turnover reached 400,000 yuan, which made the brothers very excited. Three months of lobster season, school grass and shrimp? Our turnover has reached an average monthly sales of 500 thousand.
Everything is so smooth that they believe that the hardships of starting a business only exist in the story. 2065438+In September 2004, they decided to open a branch! Disagreements and opinions failed to stop the opening of the school grass Chenxiami branch, and the branch also opened smoothly. But good luck is no longer with them.
Winter is the off-season for eating shrimp, and business can't be done as before, but we must find a way to spend the winter. ? Most lobsters close their doors in winter, but we don't! We want to make our own brand and our own characteristics! ? Li told us that in the winter of 20 14, they chose a bunch of cold pots and took their old shrimps for the winter.
? Not as good as expected, but not bad. ? In the winter of 20 14, the school grass of two stores came in like this. After the opening of the new store, the passenger flow was diverted and many guests went to the new store. Later, the old store business was not good, and the new store business was generally in June this year. They decided to close the branch! Li Yuanxuan said that although the branch did not bring them benefits, it gave them a vivid lesson on the road to entrepreneurship. Getting quick success and instant benefit is even a taboo when starting a business. It is very important to keep a modest and prudent attitude at all times. To do a good job in products and brands, slow and steady is the first step.
Today's Chen has been relatively perfect in food quality and taste quantification. The next step is to achieve strategic expansion. Team Chen also hopes that more people who love the catering industry will join in, and the national chain road will not be lonely.
Interview with entrepreneurial figures Fan University earned 10,000 yuan to run a takeaway app on his birthday.
Recently held in Xiamen Institute of Technology? The 5th DreamWorks Inter-school Entrepreneurship Competition? In fact, it was founded by Huang, who just graduated from Xiamen College of Arts and Crafts of Fuzhou University? Finger street? The take-away website has aroused the strong interest of the judges with its excellent performance.
According to reports, the website has more than 6,000 registered users, accounting for about 1/6 of the total number of students in neighboring universities. Huang Chenxi said: Thinking that one out of every six people in the university campus is their own user, inner satisfaction arises spontaneously. ?
At present,? Finger street? The daily turnover of takeaway websites is 1 10,000 yuan, and there are 68 transactions. Huang told reporters, Finger Street? The way of profit is mainly through the rebate of cooperative merchants. Because college students are employed as distributors, meals can basically be delivered to the door, so they are very popular with college students. In order to facilitate students to place orders anytime and anywhere, it also launched? Finger street? Mobile phone client. ? With the APP, students can place orders with their mobile phones after class, instead of waiting until they get back to the dormitory to use the computer? .
Since entering the university, Huang has tried to start a business. Knowing the culture of university accommodation, he hoarded a batch of snacks suitable for midnight snack in the dormitory, and he got busy every time he closed the door. Upstairs and downstairs, he personally sent the supper to the dormitory of students in need. Later, his business scope expanded to other buildings, and the types of goods sold also increased. At that time, all his orders were placed through Taobao or telephone.
At the beginning of 20 13, Huang saw a high school classmate showing off his website online, and he immediately asked this classmate to help design it? Finger street? With his own takeaway website, Huang began to look for businesses to settle in. In order to gain the trust of the merchants, he delivered the goods free of charge and guaranteed the settlement on the same day.
He recruited 10 poor students from three universities as distributors, so that he could deliver food directly to the dormitory door. And other takeaway networks only deliver? Piece rate? The difference is that he gives each dealer at least the basic salary of 50 yuan. If the shipment is not enough, you may lose money? .
In this place with about 40 thousand people? University town? Take-away websites are not limited? Finger street? A family. However, there are only large ones at present? Finger street? A family. When other take-away networks gave up, Huang immediately invested in the acquisition and transferred users to his own website.
Last June, 5438+065438+ 10, smelling the new business opportunities of the mobile phone client, Huang spent another 65438+ 10,000 yuan and asked someone to make a mobile phone client based on IOS and Android. This made him realize,? Without our own technical team, this road can't go far? .
Huang found the technical team of a well-known digital map provider in China through friends around him. He gave away part of his shares, and the other party used it to keep off work and weekends? Finger street? Takeaway network now? Finger street? Core members of the entrepreneurial team 13, including 6 in charge of operation and 7 in charge of technology.
After Huang's entrepreneurial story was reported by the local media, he kept receiving calls from all sides. Those who hope to become shareholders and those who hope to cooperate? . However, he politely declined. ? In fact, the take-away network in Shi Zhi Street itself is not very profitable. The previous profits are immediately invested in the next plan. At present, the team has maintained a state of capital preservation. ? However, he has a good idea for his future: in March next year, we will launch a brand-new website and mobile APP, which will be extended to other university towns.
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