According to the articles of association of Nanchang University, the abbreviation of Nanchang University is also "Nanda". That is to say, in the eyes of ordinary people where universities are located, "Nantah" may be Nankai University, Nanhua University and Nantong University, but the official abbreviations of these universities are not "Nantah", but Nanjing University and Nanchang University.

Let's take a look at Nantong University again. According to the articles of association of Nantong University, the abbreviation of Nantong University is "Tongda", not "Nanda". In the constitution of the University of South China, the abbreviation of the University of South China is "South China".

Why universities attach so much importance to abbreviations;

First, according to the statistics of econometrics, the frequency of Chinese words depends largely on the length of words. The longer the words, the lower the frequency of use. In other words, a university has a short and loud abbreviation, which will have unexpected effects on improving the visibility of the school and making it easier for people to mention it.

Secondly, in people's daily communication, abbreviations such as sentences are often more in line with the rhythm and rhythm of speech. For example, troops stationed in Beijing and people coming to Shanghai are more in line with the reading and breathing habits of "2+2" rhythm than troops stationed in Beijing and people coming to Shanghai, so they are easier to be selected by speakers.

Thirdly, by using abbreviations, it is easier for listeners to remember the person they are talking to. For example, "China University of Science and Technology has developed rapidly in recent years" is better than "China University of Science and Technology has developed rapidly in recent years".

Abbreviations in universities belong to the category of abbreviations that do not respect shirts and letters in linguistics. It is generally believed that people like to use abbreviations because the speaker always wants to make his meaning clear in the shortest possible words (inertia psychology under the principle of language economy). Taliang

Another reason is that the information processing ability of the human brain is limited. If the sentence is too long, the listener will remember the back and forget the front. Therefore, compressing some parts of the sentence can be more conducive to sentence understanding, and then there will be the self-expression advantage of the university abbreviation mentioned above.