In addition, with the development of social economy and the improvement of teaching economic conditions of college teachers, teachers also bought cars as a means of transportation. On the other hand, the teaching mode of universities is to accept more social funds and research to solve more social problems. In this case, more and more cars enter the university campus, which further aggravates the traffic pressure inside the campus. Especially in the rush hour of campus traffic, the flow of students, non-motor vehicles and motor vehicles are concentrated on the roads that are not spacious on campus, which is very prone to traffic accidents or traffic jams. Due to the increasing number of non-motor vehicles and motor vehicles, the problem of vehicle parking and anti-theft has become an unavoidable thorny issue.
At present, the traffic situation in colleges and universities is usually manifested in
(1) People and vehicles are mixed, and the conflict between motor vehicles, non-motor vehicles and pedestrians is obvious. Campus traffic is different from urban roads. Traffic organizations on campus usually don't set up bicycle lanes specially, and sidewalks usually can't meet the demand when there are many pedestrians. In this way, we can see that the pavement is actually used by various motor vehicles, non-motor vehicles and pedestrians. Especially in the rush hour, the traffic on campus is often very chaotic.
(2) Slow traffic is the main part of campus traffic, the speed limit of motor vehicles is strict, and the design concept of campus traffic should conform to the principle of slow traffic. On campus, a large number of pedestrians are bound to be the main body. First of all, we must respect the right of pedestrians to walk. Motor vehicles usually drive at a speed limit on campus. Nowadays, the speed limit sign of 15km/h can be seen on campus, and many speed bumps are also set to control the speed of motor vehicles on campus. At present, bicycles can be found everywhere in colleges and universities in China. Due to the large school area, many students choose bicycles to connect the dormitory area with the teaching area. Therefore, it is necessary to protect the status of bicycles in campus traffic, and at the same time pay attention to the conflict between bicycles and pedestrians.
Through observation, it can be clearly found that there are the following problems in campus traffic:
(1) There are a large number of motor vehicles on campus, and the speed of some sections is faster. When the traffic conditions on campus are good, drivers usually increase the speed subconsciously, so it is difficult to control the speed within the speed limit of15 km/h. Because the roads on campus are narrower than those in urban areas, there are more buildings and the spacing is smaller, and the landscape layout such as trees and shrubs will have a certain impact on the line of sight. Therefore, there will be potential safety hazards when motor vehicles drive on campus at the speed of urban roads, especially when there are few pedestrians, and motor vehicles are easy to accelerate, and traffic accidents will occur in some places with poor sight.
(2) As a convenient means of transportation, bicycles account for a large proportion in travel. The existence of speed bumps on campus has affected the smooth passage of bicycles. When a bicycle passes through the speed bump, in order to avoid bumps, the gap between the curb and the speed bump is generally selected. However, the gap between the speed bump and the kerb is usually narrow. In the case of a large number of bicycles, it is very easy for multiple bicycles to compete for the gap of the speed bump at the same time, resulting in a collision accident.
(3) On some roads with heavy traffic, people are often reluctant to walk on the sidewalk, and people and vehicles are mixed. This situation has a certain impact on the smooth traffic and safety belts on campus. Due to these increasingly serious campus traffic problems, many universities are taking measures such as campus traffic planning and management, vehicle restriction and road facilities improvement to alleviate the current campus traffic situation. As the main body of traffic problems, the improvement of traffic can also help solve some problems, so the transportation of college students on campus also needs to be improved.
College students are the target subjects of campus transportation, so it is necessary to put forward the concept of transportation that conforms to college students' consumption view. At present, the society is in a period of rapid development, and the collision of various cultures and trends is the most intense among college students who are avant-garde and progressive in thinking and frequently exposed to new things. Under the influence of various cultures and trends, their consumption concepts and habits will also be affected accordingly. Therefore, it is necessary to accurately analyze the current college students' general consumption concept to determine the style of the designed campus transportation.
For various reasons, the consumption concepts and behaviors of contemporary college students are advanced and fashionable. In the survey, it is found that the consumption concept of contemporary college students is refreshing. "Learn to live and learn to be a man in consumption." Looking back on the development of social consumption since the reform and opening up, we can find that all new forms and contents of consumer culture often appear among college students first. Therefore, college students' consumption concept and consumption pattern are more representative, which represents a trend, a trend and a development direction of modern consumption culture and lifestyle.
Influenced by different local cultures, the family education environment leads to different consumption concepts. However, due to the similarity of college students' education level and ideological level, their consumption psychology is still the same.
① Individualization: In this era of advocating freedom, college students (especially senior students) begin to dislike group activities, but pursue individual independence, fully publicize themselves and strive to be different. College students are at the age of pursuing personality development, enhancing self-awareness and being willing to accept new things. Facing the colorful consumer market, they pursue uniqueness and freedom, and their consumption behavior begins to change to rationality, resulting in a more mature value orientation.
2 fashion: fashion. As an avant-garde group in society, college students are always willing to accept fashion and stay ahead of the times, and various brands abound on campus.
(3) Conformity: The sociality of college students' life makes their consumption psychology interact and influence each other under the influence and pressure of social environment and social groups, showing the phenomenon of "convergence" and keeping themselves consistent with social groups.
④ Comparison: People always choose others as their reference standard. In life, study, interpersonal communication and entertainment, college students always compare with others intentionally or unintentionally in order to achieve psychological balance and gain self-identity.
College students are an independent consumer group, which is unique because this group has all the characteristics of youth consumer groups and is a special consumer group that is not independent economically. With the rapid development of social science and technology and the continuous improvement of people's material living standards, the consumption level of contemporary college students is also constantly improving. Except for a few students who don't have a correct view of consumption, most students can clearly understand the national conditions, correct their consumption state and mentality, and clarify the fundamental task of college life. The traditional concept of "frugality" is still deeply rooted in their minds. In this era of paying attention to consumption, when the pursuit of high-quality life is becoming a general trend, "frugality", as a spirit, is still fully affirmed by college students, indicating that the concept emphasized by this dominant culture in the past is still recognized by college students today. "Diligence and thrift", as a moral value concept, shows a certain degree of consciousness independence, which is not directly determined by people's living affluence and then changes. For a long time, most college students' consumption is rational.