Mass culture is a social culture in which most social members participate and express people's psychological state and value orientation in material or non-material form. It usually spreads and dies with the help of advanced media tools in this era, and has a certain impact on society. Mass culture is based on commodity economy, with mass media as the carrier, entertainment as the main purpose and public interest as the guide, including fashion, fashion, consumer culture, leisure culture, luxury culture, material culture, mass lifestyle, public interest, urban culture and subculture.

The embodiment of popular culture on campus In recent years, the phenomena of youth popular culture such as "groupies" in mass entertainment, "QQ chat" in the online world, "Korean wave" in foreign culture and "buzzwords" in social life are superficial, concentrated and quite typical. College students are a special social group. Compared with primary and secondary school students, their living conditions are relatively free, their study pressure is less, and their living space is relatively large. Compared with the young people who have entered the society, although they are far away from their parents, they are not yet independent economically, and the single campus environment relatively limits their living scope. Popular culture and popular culture, etc. College students' fashion is a part of youth subculture, an inevitable product of social and cultural development, and a manifestation of the increasingly diversified behaviors and lifestyles of young people in modern society. In the elements of cultural fashion, the latest factors of modern social values and life concepts are integrated. Compared with traditional culture, it can constantly update the life content and behavior of college students, make the life rhythm of college students more in line with the requirements of the times, make the life content more colorful and full of personality charm. Pop culture means fashion, and college students often spend a lot of money to catch up with fashion. The appearance of pop culture fashion will inevitably affect the establishment of college students' outlook on life, values and morality. College students' pursuit of fashion has dual cultural effects. In essence, it is based on effect, which embodies the characteristics of fashion times, meets the cultural needs of college students and enriches their cultural life. However, popular culture and fashion are good and bad, so when they are surrounded by various popular cultures and fashions.