1. Under the influence of the current financial tsunami, China's small and medium-sized enterprises have been hit hard, the number of unemployed people has risen sharply, and enterprise recruitment has become more and more critical, which directly affects the employment situation of graduate students.

2. In addition, the number of graduates is increasing year by year, and hot majors are clustered together, which leads to relatively tight employment space, fierce social competition, incomplete employment quality of college students and insufficient employability.

3. They have high expectations for employment and have no accurate positioning for themselves. Because of the face problem, I don't want to engage in some jobs, and there are vacancies that no one cares about. The relevant policies, measures and service systems are not perfect enough to properly solve the current problems.

Second, the coping style:

1. Avoid panic, confusion and anxiety, which are not conducive to successful job hunting. We should adjust our mentality, face it positively and strive for various opportunities.

2. The state actively carries out employment guidance to improve the employment situation. We have many channels to achieve our goals. After graduation, you can also take the postgraduate entrance examination, strengthen your self-cultivation, improve your competitiveness, and avoid the current employment crisis.

3. From now on, actively understand the social employment trend, even if it is to adjust their own development direction and goals, and do a good job in career planning.

We should recognize the situation clearly, change our ideas and make full use of all kinds of resources.

Third, the problems faced by college students to start their own businesses:

Having a good attitude, especially a clear understanding of entrepreneurial risks and being fully prepared for risks, is a necessary condition for entrepreneurial success. However, due to the limitation of age and experience, college students may not have a clear understanding of entrepreneurial risks and lack necessary preparations for possible risks. Without a good attitude, the prospect of starting a business will also be adversely affected.

Fourth, knowledge limitation:

Entrepreneurship requires rich knowledge of enterprise registration, management, marketing and financing. Without the corresponding knowledge reserve, it is not only difficult to get the necessary funds, but also at a disadvantage in the cruel market competition.

Five, experience limitation:

Limited by age and corresponding knowledge, it is difficult for college students to have direct and indirect experience of entrepreneurship, and entrepreneurial knowledge is generally limited to "theory on paper". In this case, college students will certainly encounter all kinds of unforeseen problems in starting a business and company operation, which will lead to difficulties in starting a business.