The International Liaison Department is an important department of the Student Union and a bridge between schools and businesses. The following is my summary of the sponsorship work of the International Liaison Department.

Chapter 1: Overview of the sponsorship work of the International Liaison Department.

Spring is full, and everything is revived. The Outreach Department of Internet Society successfully won the sponsorship prize of Internet Society Poster Design Competition, and established a long-term cooperative relationship with "Chicken Pot Xuan" and "Flower Eyeliner". The work done by the International Liaison Department in this activity is as follows:

I. Work planning

The International Liaison Department held an internal meeting to discuss and plan the activities, determine the contents of the activities, define the objectives of the activities, draw up the activity process, and make overall arrangements for specific sponsorship work to ensure that the activities were held as scheduled.

Second, team training

The old and new members exchanged views on the work. The purpose is to guide the officers of the Outreach Department of Grade 09 to learn the related skills of sponsorship and explain the related problems that need to be paid attention to in the process. Share the previous work experience with the new staff, improve communication skills, and ensure the successful completion of this sponsorship activity.

Third, determine the location of the incident.

The liaison department will lock the contact scope of this activity in all shops in the city.

First, it is convenient for the external liaison department to do post-promotion for sponsors;

Second, high credibility is conducive to contacting long-term partners.

Fourth, pull sponsorship.

Through unremitting efforts, the International Liaison Department overcame the pressure of lack of time and heavy schoolwork, and contacted "Chenle Computer", "Chicken Pot Xuan" and "Huayu Glasses" respectively, which brought rich prizes for this activity and won the trust of various businesses.

Merchants provided us with leaflets, exhibition boards, posters, meal discount cards, discount cards and other products.

Verbs (short for verb) help with work.

On the day of the event, the International Liaison Department assisted in distributing posters and guarding the booth. After the activity, other officials cleaned the classroom. Let an activity come to a successful conclusion.

Subsequent activities of intransitive verbs

In this activity, all members of the International Liaison Department have made great efforts, and the results we have seen are also gratifying.

Freshmen's new works have been exercised in the activities, and our sponsorship has also been well received by everyone.

After the joy of success faded, we gained more experience. We have also seen some shortcomings, and we will learn from them and improve our work.

Through this activity, we inspected the new force of the Liaison Department and saw the future of the Liaison Department of the Internet Society. But we won't stop because we have achieved a little success. In the days to come, the International Liaison Department will work harder to exercise and enrich itself while serving the Association.

Chapter II: Summary of sponsorship work of the International Liaison Department.

Sponsored working experience in the external relations department.

When I first arrived here, I was still immersed in the joy of being selected as the liaison department of the Student Union. The task fell on my shoulders, so I started my sponsorship journey.

I still remember the first time I was taken out by my seniors, walking in the bustling urban area, thinking about the special identity I had never undertaken. People were really in a trance. So, from the beginning of trepidation, we gradually let go of the pace and began to deepen things carefully and generously, and we matured a lot.

In the past three months, I have been to many places and tried to get sponsorship, but after all, I didn't succeed much. Repeated failures are also summarized, and it is found that in fact, many businesses contacted at that time were not interested in the activities carried out by the school at that time, and there was no intention to sponsor them at all, so they were delayed again and again. I also feel very headache for repeated failures, but I still hope not to give up every opportunity and get in touch with the merchants as much as possible. Even if the merchants had no intention of planning at that time, I would try my best to show sincerity. I hope we can contact again when necessary in the future, and I hope we can have their help in future activities. In this way, along the way, the experience of negotiating with merchants after repeated failures is also accumulating, and the "line" in the hands is also accumulating. In this way, I think outreach can be everywhere, every time I go to the store to buy things, every time I drink milk tea, every time I go to the restaurant to eat, every time. ......

In fact, every time you negotiate with a merchant, regardless of success or failure, you must think from the other side's point of view. From the initial "sweeping" along the pedestrian street like distributing leaflets, to targeting a few businesses related to current activities, and then targeting businesses around the school, such as small villages, we all sum up the needs of businesses from repeated negotiations and combine our "reciprocity principle" to determine.

In the future, we should make use of our large business school, United student union, active community and vivid and harmonious outreach activities. In this happy family, let's come up with more and better ideas, create better solutions and take the initiative to spread it everywhere.

Chapter III: Summary of Sponsorship of Practice Promotion Department

What is sponsorship? First of all, we must overcome a misunderstanding that "soliciting sponsorship" is not lip service or "cheating", but a very meaningful outreach work. It is an activity-based way of cooperation, in the form of title, joint sponsorship, thanks and so on. And then promote it through certain advertising and other means in return.

Sponsorship is an interesting and brilliant art activity, which involves many fields such as sales promotion, psychology, eloquence, public relations, negotiation, interpersonal relationship, planning and so on. It is full of mystery, so we are required to have strong public relations ability, communication ability and psychological quality. To attract sponsorship, you must first have a salesman. In our student union, these salesmen are of course children of the practice liaison department. The related problems accumulated in the past year are summarized as follows:

First, don't fight an unprepared battle-preparation before the war.

(1), be familiar with your school and your student organization. And learn about the activities related to the school and the general distribution of all parts in the planning book (businesses who want to know more about our activities can be familiar with it).

(2) Prepare a set of the most appropriate lines. This set of lines includes: meeting lines-opening remarks; Introduce the route of the project; Response line for the problem; Understanding and views on some situations. Of course, for this set of lines, we can usually practice it by two people or at regular meetings, so that everyone can make suggestions and see what is not perfect. Any other questions?

Haven't you thought about this problem? What other supplements are needed, or what new highlights have been developed? Wait a minute.

(3) Understand the relevant regulations of the Youth League Committee on sponsorship and related issues of sponsorship methods, and follow the relevant policy requirements of the school.

Second, facing bullets-wartime attention

(1), keep in mind in etiquette: everyone wants to be respected, but also wants to see smiling faces. When talking with merchants, talk generously and be as steady as possible, leaving a good first impression on merchants.

(2) The number of peers should not be too large, with a maximum of three people. One person is responsible for the main introduction, and other personnel should supplement it in time to avoid confusing the merchants, and at the same time show our unity and cooperation, leaving a good second impression on the merchants.

(3) We and the merchants are equal and mutually beneficial. After we got their support, they also had a better way to publicize in our school. Therefore, be polite but not supercilious and position yourself accurately.

(4) It is clear that only the relevant person in charge (of the enterprise or company) has the right to decide whether to cooperate with us, so we should find the relevant person in charge when we talk, so as not to waste too much time and get what we need.

(5) Explain and emphasize the advantages of our sponsorship, explain the potential huge market of the school and the effects that can be caused by various aspects, so as to attract merchants and arouse their interest in cooperation with us.

(6) In this process, in addition to the introduction of necessity, we should try to give sponsors more right to speak, answer their questions seriously and record their views and demands. Of course, you can also say hello at the right time to ease the atmosphere and bring us closer. In the process of further conversation, in

When referring to in-depth issues such as cooperative publicity, we should consider the relevant regulations of the school.

(7), pay attention to mention specific and detailed things, so that businesses feel that we are responsible and prepared. On the basis of not violating the relevant rules and regulations of the school, from their point of view, this paper puts forward some suggestions to cater to the psychology of businessmen.

(8), we are on behalf of the school to seek cooperation, representing the image of the school, we must "keep your word"; Emphasize that we only cooperate with a similar organization, so that they do not conflict and compete, so as not to produce bad results.

(9), the psychology of being a real businessman: ①, we will give feedback, the agreement we reached will be realized and embodied, and they can also supervise (because some businessmen are afraid of being fooled); 2. Advertising is an investment, which is risky and not immediate (some businesses will say that many advertisements are ineffective).

(10), go to an enterprise, a company, no matter what the result is, try to get the contact information of the other person in charge. Maybe I won't do it if I don't get in touch with them this time, but next time, next time ... there will be a chance.

(1 1), don't write empty promises, we must do our best to realize and do what we promised, which is also the guarantee for us to establish long-term cooperative relations with sponsors.

(12), we often say: bold-beyond the psychological barrier of talking with strangers; Be careful-pay attention to everything and learn; Thick-skinned-understand that persistence can win!

Third, the crisis is everywhere-post-war improvement.

(1), the contents of the contract should be written clearly and comprehensively, without ambiguity and leaving any loopholes. It can save unnecessary time to get back the relevant sponsorship fee at the same time after signing the contract.

Also avoid bringing unnecessary trouble.

(2) Contact the sponsors as much as possible after the cooperation and ask about the effect (of course, we know that many things can't be immediate, but we will bring our sincerity to the merchants through a return visit), and maybe we can establish good interpersonal relationships with the sponsors and learn a lot.

Supplement:

1, usually accumulated

Some local or industrial newspapers, magazines, TV media and street sign advertisements all contain a lot of information and materials. Usually pay attention to collection, some can be cut and pasted, and some should be recorded in time, including the address and telephone number of the company, as well as some key points and feelings you thought of at that time, all of which should be written down. "Good memory is better than bad written memory."

2. About finding sponsors

(1), take the planning book and cast a net to find it;

(2), targeted to find:

(1), understand the relevant background of the enterprise;

(2) Understand the relevant background of its nearby competitors.

The biggest wealth of sponsorship is not whether you can get sponsorship, but that you get in touch with a company or even a company's top management, understand their thinking and operation, and then turn it into your experience and wealth.

Chapter four: Summary of sponsorship work of the International Liaison Department.

Urgent problems to be solved in the first enlarged meeting

1. Q: The importance of communication with other departments and the impact of sponsorship.

A: To communicate with other departments, we must first treat people with the same attitude as other department members. Secondly, due to the foreign-related and non-witness nature of outreach work, members of other departments will think that outreach members are relaxed and idle, so they must start from themselves and prove from their work to dispel other people's suspicions and misunderstandings.

For sponsors, not all sponsors will deliberately make things difficult, because of various factors in the surrounding environment, as a member of outreach, we should learn to forget those unpleasantness and learn to have fun from our work.

2. Q: Outreach competes with other universities at low prices in Latin America.

A: Because of some factors, students sometimes reach some kind of low-price agreement with some merchants, but this is only a minority, and most institutions still follow the principle. Low-cost sponsorship first affects the reputation of their college, and it is far-sighted and flexible when communicating with merchants.

In addition, when selling a commodity, we must recognize the value of the commodity, as well as the outreach work. In the process of talking about sponsorship, we must recognize and believe the advantages of our college and have absolute confidence. Of course, after the sponsorship is negotiated, we should also make great efforts to let the merchants see that their sponsorship is worthwhile.

3. Q: About the sponsor's breach of contract, talk about sponsorship.

A: The sponsor broke the contract once. In this case, we should try our best to find out the reason why the merchant broke the contract. Generally speaking, it is caused by low-price competition. Without violating the relevant regulations, we can make some concessions appropriately and actively promote sponsorship. If it really doesn't work, we can only give up this sponsorship and sum up the gains.

In the process of success, we will encounter many such problems. The most important thing is not to lose confidence in sponsors, and not to lose confidence in yourself. We grow up in this process, and we learn to face failure, which is a kind of gain. Most importantly, we exercised ourselves.

4. Q: About the classification of sponsorship.

A: The first category is newly opened stores, and their sponsorship will be publicized as soon as possible. This kind of business is easy to communicate. Once you find it interesting, you have a 50/50 chance to sponsor it.

The second category is that they have sponsored, and they have great doubts about the publicity effect after sponsorship, and they are wary. If you meet a polite businessman, you can try to make further efforts to see if there is any hope. If you have a bad attitude, you can retreat;

The third category is some relatively large enterprises, which have fixed publicity funds every year. Of course, the cooperation activities of such businesses need to be planned one to two months in advance, and it usually takes half a month for the business funds to be approved.

The most important thing is to keep in touch with merchants frequently after successful cooperation and consider the possibility of long-term cooperation.

5. Q: About the individual's position in sponsorship and sponsorship relationship.

A: Undeniably, as a member, there are many restrictions on sponsorship. Maybe the school can't do what it thinks it can. But you always remember that the most important thing is not identity, because businesses value the benefits they get more.

Moreover, the school has school rules and regulations, and the school is a place to study, not a business place. As a member, try not to mention your identity when communicating with merchants. First of all, ask the demands and wishes of the merchants clearly, and then come back to discuss with the minister or chairman whether they can meet them. Pay due attention to skills when talking with merchants.

6. Q: Talk to the merchants first, go several times more, and then talk. A: Whatever you can think of, businesses also want it. Talking a few more times can achieve some results, let the merchants know about you, and you can implement it. But don't focus on one business, communicate more times.

7. Q: Some courtesy details about sponsorship.

A: When talking about sponsorship with merchants, you should stand on the same level as merchants. We should respect ourselves. We are talking about cooperation, and don't be scared by the momentum of the merchants. Of course, politeness is a must. Details determine success or failure, some of us.

Subtle movements may be inadvertently discovered by businesses, so everyone must pay special attention to themselves. For example, when you receive a business card, you should bow with your hands and say thank you; Say "sorry to bother you" when you leave.

8. Q: What conditions can outreach sponsorship provide for businesses?

A: First, from the college's point of view, the most direct publicity effects are banners, leaflets, on-site publicity and naming activities, but in order to attract the sponsorship interest of merchants, other economic and effective publicity can be appropriately increased. For example, in schools, QQ, campus network flea market publicity. , but also for its commercial posters, to provide some feasible promotional programs for businesses, such as allowing them to issue some membership cards to attract students; Second, give full play to your imagination and adaptability, and provide some sponsorship conditions that do not violate the general principles.

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