Colleges and universities should not be places to do business, and not everything can be measured by real interests. People compare the university to an ivory tower, which is not to satirize its detachment from reality, but to praise its relative detachment from reality. The expectation of the society for the university is that, as the highest institution of academic research and knowledge dissemination, it will adhere to the pure academic pursuit, broaden the ideological and technological boundaries for mankind, assume the responsibility of leading social development, be indomitable and independent. It is based on this expectation that we will especially respect universities.

Therefore, although the development of colleges and universities needs economic benefits, they should never do anything inconsistent with their status for the benefit. As for alumni donations, what universities should do is to keep a clear record of each donation, and then disclose the specific whereabouts of the money and materials and accept supervision. If donors want to promote it, they can promote it themselves.

It is not the proper manners of a university to publicize who donated how much in a big way, to curry favor with donors unabashedly and to cater to material interests. Compared with the efforts to rank, after accepting hundreds of millions of donations, what updates have been made to scientific research equipment? Have students' accommodation conditions improved? Colleges and universities should answer these questions well.

Conversely, it is not only social reputation that drives alumni to donate to their alma mater. Donating money to your alma mater is not charity, nor can you win a good reputation. Choosing to donate to the alma mater is undoubtedly related to the alumni complex and also includes the recognition of colleges and universities. I believe that colleges and universities can use donations in the most suitable places and make more contributions to social development. In other words, alumni who are willing to donate money will donate money to their alma mater, regardless of whether colleges and universities "pressure", which can prove that some colleges and universities deliberately promote it is useless.