The Story of Celebrities Inspiring Internet Entrepreneurship (1)

Whenever the computer sounds "Ding-dong" and "Ding-dong", Liu Yuan will be more excited than ordinary people, because for a Taobao shop owner, this sound means that business has come to the door and wealth has increased.

Sales elite resigned and returned to China to open an online shop.

Liu Yuan was born in Dongping Village, Dong Gang, Xupu County, Huaihua City, Hunan Province. He is a smart and diligent post-90s boy. The university originally studied e-commerce, but in order to earn money more quickly and steadily, and to be filial to parents, after graduation, Liu Yuan chose to go to the developed coastal cities to do sales. With cleverness and diligence, Liu Yuan's sales performance has been good and her income is considerable, and she has gradually grown into the sales elite of the company.

When he went home to visit relatives, Liu Yuan couldn't help praising his home-made chopped pepper, saying that there was no such delicious pepper in big cities. Hearing Liu Yuan say this, my father sighed: "People in big cities want to eat our good peppers, but they can't eat them, and our peppers can't be sold, so they can only rot in the ground."

Liu Yuan was awakened by his father's words. He endured homesickness every day and was busy "panning for gold" outside, but even these treasures were not found in his own land.

At the beginning, Liu Yuan resigned and returned to Xupu to start a business after a detailed investigation of the agricultural products market. And the entrepreneurial way he chose is online store sales.

As a result, Liu Yuan changed from a sales elite to a Taobao shop owner.

The new store opened in March, with sales exceeding 30,000.

In May, Liu Agricultural Products Trading Co., Ltd. was established, and his Taobao shop was also launched. In just three months' operation, the Taobao shop in Liu Yuan has achieved sales performance that other Taobao shops may not be able to achieve in three years. The favorable rate has reached 98.94%, and the monthly sales volume has quietly exceeded 30,000.

Liu Yuan attributed the store's gratifying sales performance to his post-90s partner Shu Hanfei. He said that the initial sales performance of Taobao shop depends on the decoration of the shop and the description of the goods, and Shu Hanfei, a full-time company network designer, contributed greatly. Shu Hanfei pointed out that Liu Yuan paid more than anyone else for the achievements of this online shop in just three months.

The first product launched by "Lian" is chopped pepper made by farmers. At the beginning of the sale, many buyers complained that all the chopped peppers were scattered. How did the chopped pepper come out when it was clearly sealed? If this problem is not solved as soon as possible, how can a steady stream of orders be delivered satisfactorily? Liu Yuan spent several sleepless nights thinking and experimenting, and finally found that chopped pepper has a fermentation cycle. If the fermentation cycle is not started correctly during transportation, the gas produced by fermentation will rupture the jar and cause the pepper to scatter. From then on, Liu Yuan realized the importance of details and took everything more seriously. Shu Hanfei has always said that he has obsessive-compulsive disorder now.

"I'm not the only one who wants to make money."

"It tastes old and cold, come again next time." "Baby received it, and it was well packaged and delicious. It was a pleasant online shopping." "It was delicious, the materials were real, the taste was pure, and the price was real ..." Seeing more and more customers' praise every day, Liu Yuan is more confident in himself now.

Liu Yuan said that his Taobao shop is still in the impulse stage, and its income is not high, but once their sales performance and praise accumulated on Taobao surpass other stores, their business will get better and better. When everything is on the right track, he will go directly to Youyang Township, which produces high-quality peppers, sign a contract with the villagers to buy peppers, and then sign a contract with the pig farmers in his village to buy high-quality farm bacon. A series of agricultural products such as Artemisia selengensis and pig blood pills will also be purchased through this preferred ordering method. Let farmers know clearly how much they need to produce each year, prevent the produced treasures from rotting in the ground and protect the interests of farmers.

Many friends think that Liu Yuan's development plan will bring great market risks to Yun Xuan. After all, the customer's demand is unpredictable, but Liu Yuan said, "I hope I'm not the only one who makes money."

Inspirational stories of celebrity internet entrepreneurship II

Since the beginning of this year, many companies in the Internet industry have raised more than $ 1 billion. Just a few days ago, e-bag washing, a laundry O2O enterprise, just announced that it had received an investment of $654.38 billion led by Baidu, and before that, it also announced that it had received D rounds of financing of over $100 million. What's even more surprising is that almost all of these emerging startups were established in the last two or three years, but now they have collectively entered the unicorn club of $654.38 billion.

Then, judging from the growth path of these excellent startups such as e-bag washing, are there any rules to follow for the success of entrepreneurship in internet plus era? What is the entrepreneurial trend in internet plus era? The entrepreneurial story network may wish to interpret it:

Trend 1: The Internet giant sedan chair is developing faster.

First of all, in the era of internet plus, unlike the previous different entrepreneurial environment, there is no direct competition between the startups in internet plus and the Internet giants, but the Internet giants are sober and understand that they can't shake the big cake of the O2O industry alone, and they need to cultivate more "younger brothers" to jointly build an ecosystem in order to win a bigger market. Therefore, we can see that most of the startups, including e-bag washing and e-driver, which grew up in this wave of entrepreneurship in internet plus, grew up with the blessing of the BAT Big Three.

Internet giants have become "angels" of Internet plus startups. For example, the angel investor of e-bag washing is Tencent, and the latest round of financing is Baidu; Tencent is also the leading investor of Renren, a used car trading platform that has just completed financing some time ago; The early investors of Didi and Kuaidi were Tencent and Alibaba. There are countless cases of Internet giants investing in O2O startups. Not only that, Internet giants not only invest in O2O startups, but also provide support in terms of traffic, resources and operation and maintenance services. For example, the server data of e-bag washing is operated and managed by Tencent Cloud computing platform. With the help of Tencent Cloud's services, e-bag washing has never experienced major operation and maintenance failures while its business is expanding rapidly. Through Tencent's WeChat public platform, e-bag washing can directly accept users' orders. Lu Wenyong said in an interview with the media that the number of users placing orders through the WeChat portal has been higher than that from the e-bag washing app.

Trend 2: Focus on the core links, and cloud computing helps "light entrepreneurship"

Secondly, due to the limited resources and funds of start-ups, it is necessary to pay more attention to the core links and give priority to solving the core problems of products. Then other links can be managed by professional teams, which has become the knowledge of many internet plus startups. In the past, many Internet start-ups bought servers from the beginning and hired specialized operators to maintain server data. Now more and more start-ups choose cloud computing services, pay on demand, and flexibly increase bandwidth and servers with the growth of users and traffic. Even after users reach a certain level, they will not choose to build their own computer rooms, but choose the cloud services of Internet giants such as Tencent Cloud.

In fact, as an O2O company invested by Tencent Angel, e-bag washing chose Tencent Cloud service from the beginning, but now the daily order volume of e-bag washing has exceeded 65,438+million, with 5 million users, and the laundry market share is close to 9 1%. However, e-bag washing did not choose to build its own computer room, and still put the data on Tencent Cloud. Cen Yonghong, the technical partner of E-Bag Washing, also admitted in an interview: "E-Bag Washing once had the idea of building its own data center, but considering that it would cause huge management and operation and maintenance burden to its IT department, it finally chose more flexible Tencent Cloud computing, and with the expansion of business scale, it also connected to Tencent Cloud's security products."

Trend 3: light entrepreneurship, but offline ability is indispensable.

In addition, although "light start-up" can be achieved with the help of Internet giants' resources and operation and maintenance capabilities, internet plus start-up companies will be unsustainable without the strong integration of offline resources and capabilities. Because internet plus's entrepreneurial model is generally biased, it no longer provides online services as in the past, but emphasizes offline service capabilities. This requires startups to have a strong penetration ability offline, and at the same time ensure the service level and ensure that users can have a consistent experience.

Take e-bag washing as an example. Although e-bag washing is transforming from a heavy-mode washing platform to a light-mode O2O service platform, one of the most important factors that makes e-bag washing stand out from many laundry O2O projects is that e-bag washing is not a self-made laundry O2O company, but an innovative project transformed from Rongchang laundry to the Internet for more than 20 years, so it inherits the natural advantages of online laundry in Rongchang laundry, which is obviously incomparable to other laundry O2O start-ups. However, this does not mean that startups without the advantages of offline stores cannot succeed. If startups are willing to spend more energy to integrate offline resources and improve and enhance their offline service capabilities, they can also succeed.

Trend 4: Business model innovation, * * * enjoy the "dividend" brought by the economic outbreak.

Finally, in this wave of entrepreneurship in internet plus, many start-up companies are aiming at upgrading traditional industries and improving the efficiency of traditional industries through the application of advanced Internet platforms. One of the biggest trends is that the Internet enjoys the outbreak of the economy, which has spawned the rise of a series of star startups.

E-bag washing is the beneficiary of the current Internet economic explosion. E-bag washing using Tencent Cloud service actually enjoys Tencent Cloud's operation and maintenance capabilities and service capabilities, so as to ensure the stable operation of the products without recruiting special operation and maintenance personnel. In addition, at present, 9 1% of e-bag washing logistics adopts crowdsourcing mode, which is completed by idle labor in the community, and only 10% adopts ordinary express logistics. This is also an important trend in internet plus's pioneering era. Entrepreneurial teams don't have to do everything. Enjoying the economy can solve the shortcomings of startups in terms of manpower, resources and experience.

To sum up, by analyzing the growth path of internet plus startups such as e-bag washing, we can easily see that in today's internet plus era, entrepreneurs are developing faster than before under the escort of Internet giants' funds, resources, traffic, operation and maintenance services, and they are developing in the direction of "light entrepreneurship" as a whole, filling their own manpower, operation and maintenance, resources and other aspects through crowdsourcing or * * * enjoying the economy.

Inspirational Story of Celebrity Internet Entrepreneurship III

Born in Leshan, Sichuan, Zhang Shengfeng is now studying in xihua university, Sichuan, and will graduate this year. For online entrepreneurship, he said, honesty is very important to customers; We should strictly control the quality of products.

The employment environment this year is not easy. When many college students are about to graduate, Zhang Shengfeng, a graduate student in xihua university, seems more relaxed because he has his own career. As early as his sophomore year, Zhang Shengfeng realized the marketing model of B2B and started the road of Internet entrepreneurship. His handmade leather women's shoes have achieved more than one million yuan in a short period of 1 year. Since March this year, sales have exceeded 400,000 yuan. He said: "To start a business, we must make a good knowledge reserve in the early stage."

Seeing B2B business opportunities, he started his business as a sophomore, and Zhang Shengfeng, who is a sophomore in xihua university, also started his business. Although his major is thermal energy and power engineering, he accidentally discovered business opportunities in the e-commerce model. He further learned that Chengdu, as the capital of women's shoes, has a large number of high-quality leather shoes factories.

Therefore, Zhang Shengfeng began to investigate the market, registered Alibaba, and took the lead in becoming the first batch of B2B college students' gold diggers.

Zhang Shengfeng said that knowledge reserve is the most critical factor in starting a business. "Before you decide to start a business, you'd better have enough knowledge reserves in all aspects, especially in the industry where your entrepreneurial project is located. Rich knowledge reserves will make you develop faster and more brilliant in the process of starting a business. " In this regard, for example, he said that if there is a financial problem, you can rely on financial and financial knowledge reserves to conduct a complete and detailed report and analysis of entrepreneurial projects, and you can find many financing channels; If you want to analyze the project prospect, you can rely on the knowledge reserve of mathematics to model and analyze the project, and the feasibility is clear at a glance.

Zhang Shengfeng put his entrepreneurial project on hold for the time being. He explained, "It was really tiring for a person to do this project. At that time, he decided to take the postgraduate entrance examination and increase his knowledge reserve." It is more appropriate and useful for him to study business administration.

He said that graduate education greatly broadened his horizons and had a great influence on his way of thinking and behavior in starting a business.

The attitude is to wait for business customers to exchange zero investment for huge investment.

On June+10, 5438, Zhang Shengfeng decided to resume his previous entrepreneurial project. Coincidentally, a women's shoe manufacturer called and put forward a plan to give goods support first and then settle the funds. "In terms of money, I am a very lucky person, but the manufacturer is not a fool and will not bring you hundreds of thousands of yuan of goods casually. In the past few years, my communication with manufacturers has been frank and sincere. It is because of integrity that I got this luck. " Zhang Shengfeng said that he didn't spend a penny and got hundreds of thousands of "angel investments".

Zhang Shengfeng also ridiculed himself as a "pseudo-Virgo" because he is very strict about product quality and materials. "In terms of materials, the materials used must all be the first layer of cowhide. After the product is produced, it must be inspected. I am not allowed to have a pair of unqualified shoes into the warehouse. " Zhang Shengfeng said, and at the time of delivery, he wanted a Shuang Yi to open the box and check it again.

In this way, Zhang Shengfeng gradually accumulated the reputation of her own brand "Melly Kane" women's shoes. Due to strict product quality control, many merchants will contact him actively now, and more and more retailers will cooperate with him.

"In the process of starting a business, honesty is really important. If you cheat your customer once, you will lose this customer, and the loss is permanent. " Zhang Shengfeng firmly said that today, he has four stable and high-quality suppliers, 140 Taobao cooperative sellers, and has his own retail partners in Shandong, Fujian and Northeast China.

Ideal to build a post-90 s brand and push it to the national market.

Looking at the existing women's shoes market, most of them are enterprises created after the 1990s, and there are only a handful of enterprises created after the 1990s. For the future development, Zhang Shengfeng said, "I hope to be a brand of women's shoes belonging to the 1990s."

On Zhang Shengfeng's entrepreneurial road, the "College Students' Entrepreneurship Leading" program also provides a very good opportunity for Zhang Shengfeng's entrepreneurial projects. The plan of "leading college students to start businesses" specifically points out that opening online stores can enjoy relevant support policies. College students in Sichuan can get the government's venture capital support of up to 654.38+10,000 yuan when opening online stores.

Last year, after Zhang Shengfeng's entrepreneurial project entered the school incubator, he gained a large number of small partners with the same entrepreneurial enthusiasm as him. Today, in addition to the team in the campus incubator, Zhang Shengfeng also rented a 70-square-meter office space in Xindu, with six full-time employees.

According to Zhang Shengfeng's plan, he will push his own brand of women's shoes to the national market within three years, gain a foothold in the women's shoes market and have a large number of stable customer groups. In brand development planning, he will optimize the supply chain through scientific management knowledge.

Zhang Shengfeng said thoughtfully: "Making money is just one of my entrepreneurial goals. For me, another goal of starting a business is to influence other people's lives, so that people can easily get what they want, instead of standing outside the expensive window. I hope everyone can be happy. "

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