Now, the blonde, sweet and fresh, sharp and pungent anchorwoman has decided to leave this smash hit post.
Rough input
Katie. Couric was born in a wealthy family in Arlington, Virginia, with a good family background and educational background. Katie liked track and field and gymnastics when she was a child, and she was also a cheerleader at school. She has been a child who loves to laugh since she was a child, and she was criticized by her teacher because she couldn't hide her smile on inappropriate occasions.
1979 After graduating from college, Katie worked as a news assistant in *** (ABc) and CNN. When she was an assistant editor of CNN, once a female anchor didn't come to work for some reason, Katie volunteered to broadcast a news for her. At that time, CNN was still in its early days and its management was relatively loose. The program hosted by Katie was actually broadcast live. However, due to her inexperience in her first appearance, the effect was very bad. The president of CNN was furious after watching the program, and immediately called the producer of the news column and said, "I don't want to see her on the program again." As a result, she was fired.
1984, Katie joined the National Broadcasting Corporation (NBC). She started as an ordinary reporter until she became a reporter for the Pentagon. Katie made many exclusive interviews and reports with great news value, which gradually attracted the attention of the society. At 1990, Katie became today's correspondent. 199 1 April, Katie officially became the "Hua Dan master" today.
Today's beautiful women
Although there was a glorious history today, Katie was at a low point when she took over. I don't know whether Katie's youth, beauty and approachability are just in line with the leisure style that she has been insisting on today, or the freshness brought by new faces. From the first week she took over as the host, the ratings of Today began to pick up, and in less than a year, she beat ABC's Good Morning America, with the highest ratings reaching 20%. Therefore, couric is called "American sweetheart" and "Today's Pretty Woman".
Today's selling point is inseparable from Katie's excellent interview ability. 1993, the bicentennial celebration was held in the White House, and Katie was invited to attend. First Lady Barbara acted as her tour guide herself. As President George H.W. Bush passed by, Katie had a 20-minute exclusive interview with George H.W. Bush and asked such sharp questions as "your role in the Iran-contra incident". After the program was broadcast, Katie became famous in one fell swoop, and the ratings of Today soared. Hillary and Laura were interviewed on TV for the first time since they became first ladies. They both chose Katie's Today column.
In order to compete with Katie's Today, ABC and the third-ranked CBS have tried their best. Take CBS as an example. Every morning at 7: 30, a bus will come to the General Motors Building in Manhattan, carrying the latest weapon of CBS morning news war-48 tourists collected from Times Square the night before, who will become the live audience of CBS morning show. CBS advertised this: "Lock in the channel, and you will see the familiar faces of people around you in the morning program."
In order to attract young viewers, CBS decided in 2002 to abandon the program mode of two fixed hosts and change to four hosts. Morning programs broadcast serious news half an hour before soft news. CBS encourages the host to expose her private life and tries to establish an emotional bond with the audience: the female anchor Miss Storm once took off her makeup in front of the camera and showed the audience a spot under her eyes; Male host Smith interviewed a doctor who helped him overcome his depression in his early years.
Although the competition is fierce, the NBC's Today with Katie, like a "big sister" who always gets high marks, lags far behind the king. In 200 1 year, in order to keep this cash cow, NBC increased her annual salary from $7 million to $150,000, becoming the most expensive female news anchor in American history. After the expiration of this contract, it is said that NBC has offered an annual salary of 20 million US dollars. Some analysts pointed out that "Today" brings $250 million in advertising revenue to NBC every year and is the most profitable TV news program. Katie alone is worth 70 million dollars.
Love is a thing of the past.
Since her debut, Katie has not only sung all the way in her career, but also found a satisfactory home in her personal emotional world.
1988, lawyer Katie and Jay? Monaghan met at a party. They fell in love at first sight and got married a year later. After marriage, they were very loving, and monaghan gave great support to his wife's work. 1990, the crystallization of their first love-their eldest daughter Eleanor was born, which added great joy to their romantic little family. At this time, Katie has entered the peak of her career, which can be described as a double harvest of her career and family. 1996, the youngest daughter Caroline is here again. However, when the family of four were immersed in a happy atmosphere, what they didn't expect was that the claws of bad luck had reached them. Less than two years later, her husband monaghan died of colon cancer.
Since her husband died, Katie has focused on raising two daughters and launched a fund-raising campaign against colon cancer. In March 2000, she initiated the establishment of the National Colon Cancer Research Alliance, hoping to eliminate the threat of this disease to human beings through education and research. 200 1, she broadcast the whole process of her colonoscopy live on TV, allowing thousands of viewers to see the inside of her colon on TV. In 2002, she raised $5 million through Hollywood stars and founded "Jie? Named after her husband at new york Presbyterian Hospital. Monaghan Gastrointestinal Health Center ".
Retire bravely in the torrent ―― Resolutely retire at the peak of official career
In April 2006, Katie announced that she had left her old club, NBC's Today program, and moved to cBS's evening news anchor station, which has always been a "man's world". Although cBS only offers an annual salary of $6.5438+0.5 million, which is less than Katie's salary at NBC, it is a "small price" for Katie who is ambitious to change the history of news, because she is about to become the first independent female anchor of evening news in American TV history.
The news of Katie's job-hopping caused quite a shock in the press, and even affected the fluctuation of Wall Street stock market ―― the new owner went up and the old one went down. After learning that she is about to take office at CBS, Hillary? Clinton called Katie to congratulate her, Nancy? Reagan also wrote her a congratulatory letter.
After arriving at CBS, Katie will not only be the host of the evening news, but also be its executive director.
However, according to the news of the famous American people magazine, the hostess will leave her post for five years after the contract expires in June this year.
CBS had been full of expectations for Katie, hoping that she would beat NBC and ABc in the fierce battle for news ratings, and offered her an annual salary as high as $6.5438+0.5 million, and provided various work conveniences, but in the end she failed to do so. Since the beginning of this year, the total audience of CBS is only 6.4 million, more than 2 million people behind the second ABC. Analysts believe that the low ratings of CBS are related to its system, and Katie alone cannot reverse Gan Kun.
For the future, Katie kept her mouth shut in an exclusive interview with People magazine, saying only that she hoped to host or produce multi-level narrative programs.
Labor queen