19 17 Cai Yuanpei, then president of Peking University, invited Lu Xun to design the emblem of Peking University. On August 7th, Lu Xun completed the design of the emblem of Peking University. Lu Xun gave Cai Yuanpei the school emblem, which was adopted by Peking University until 1949. Later, it was abandoned for a long time for historical reasons, and it was not reused until the 1980s.
In 1980s, based on the logo designed by Lu Xun, Peking University's logo was further developed. The teacher of Peking University added a decorative ring to the outer ring of the logo, with the English school name and the date of establishment on it. At this time, the logo of Peking University appeared in different colors such as blue, red and yellow, as well as slightly different formats. ?
In June, 2007, Peking University released the management manual of visual identification system, and officially launched the revision of the emblem of Peking University. ?
Peking University's school emblem is a traditional symbol of China. The two seal characters of "Peking University" are arranged up and down. The word "North" in the upper part is two figures standing back to back, and the word "Big" in the lower part is the figure standing in front.
Badges are composed in the format of Chinese seal, with rounded strokes, even and reasonable strokes, neat and uniform arrangement, smooth and regular lines, compact overall modeling structure, lively and powerful, rich and concise.
design concept
The concise outline of the emblem of Peking University gives people a sense of modernity, revealing a strong bookish spirit and literati style. It embodies Lu Xun's hope for Peking University and the free development of young people's lives. The word "Peking University" is like one person carrying two people, which constitutes the image of "three people make many" and gives people the imagination that "Peking University people shoulder the heavy responsibility of enlightening people's wisdom".
The word "Peking University" has always been used as the backbone of the image, hoping that Peking University graduates will become the backbone of national democracy and progress. Peking University's school emblem is composed of antique seal script fonts, which is full of bookish and literati flavor, showing the profound foundation of the first university in China and the admiration for China's traditional civilization.
The school emblem reminds all Peking University students with "crying face" all the time. As an intellectual who grew up in a miserable country, he should never lose his sense of social responsibility of caring for the country and the people. Highlighting the concept of "people-oriented" is the expression of advanced intellectuals holding high the banner of democracy and science on the eve of the May Fourth Movement, affirming and promoting people's value, dignity, personality and creative spirit.
school badge
The school emblem is the abbreviation of the school emblem and one of the symbols of a school. Its main purpose is to distinguish characters through patterns and characters, to keep them as a souvenir and to introduce the nature and discipline of the school. At the same time, wearing the school emblem also invisibly increases the wearer's discipline, standardizes students' behavior and improves the school's popularity. It embodies the characteristics of the school and makes people easy to remember.
The school emblem is of great significance, and its meaning often contains special significance, especially for some prestigious schools with a long history. Most famous university emblems and some foreign ones are designed by celebrities in combination with the characteristics of the school. Such as Peking University, Tsinghua, Fudan University, Tongji University and Lanzhou University.
In the minds of the older generation of intellectuals, wearing the school emblem has a sense of pride and glory, and it is also a sense of belonging to the alma mater. Today's generation of students have different views on wearing the school emblem. Someone wants to wear it and feels embarrassed. In addition, the quality of the school badge is not good, and the brooch falls off, resulting in the loss of the badge.
Refer to the above? Baidu Encyclopedia: emblem of Peking University