The business scope of stationery stores includes stationery, paper products, Wujinjiaodian, labor insurance supplies, computer consumables, department stores, clothing, leather goods, electronic communication products and plastic products.
Stationery classification business student stationery
Student stationery is the most important branch of stationery, and its main users are students.
Student stationery includes: pencil case, pencil case, pencil, mechanical pencil, watercolor pen, whiteboard pen, ballpoint pen, gel pen, oil pastel, crayon, pen, schoolbag, eraser, pencil sharpener, liquid glue, glue stick, ruler, compass, art knife, scissors, book cover, correction tape, etc.
office stationery
Office stationery, as its name implies, is office stationery, which is very different from student literature. The main target groups of office stationery are enterprises, factories, government agencies and so on. One of the characteristics of office stationery is the pursuit of practical and durable, not fashionable patterns. This is also a difference from student stationery.
Classification is also very broad, such as three needles and one nail, accounting supplies, document management supplies, document vouchers and so on. Please refer to Qiucai.com for detailed classification. It is worth mentioning that some labor supplies and tea supplies are now listed as office supplies by some stationery companies, because they are also things needed for office.
Detailed classification
I. stationery supplies
1. File management category: perforated folders (two-hole folders and three-hole folders) and non-perforated folders (single-strength folders, double-strength folders, etc. ), report folder, board folder, sorting folder, hanging folder, computer folder, bill folder, document box, information book, document bag, document cover, business card box/book, CD package/book.
2. Desktop products: stapler, nail puller, punching machine, scissors, art knife, paper cutter, wallet, nail series, pencil sharpener, glue stick, adhesive tape, adhesive tape holder, calculator, instrument ruler, pen container, pencil case, desk calendar frame.
3. Office notebooks: wireless binding notebooks, spiral notebooks, leather notebooks, loose-leaf notebooks, paper pads, post-it notes, post-it notes/boxes, and meeting minutes.
4. Writing correction supplies: gel pen (signature pen), ballpoint pen, pencil, desk pen, whiteboard pen, highlighter pen, pen, marker pen, watercolor pen, eraser, correction fluid, correction tape, ink refill, soft pen, crayon and writing brush.
5. Financial supplies: account book/account book, carbonless carbon paper bills, vouchers/documents, carbon paper, UFIDA consumables, bill binding machine, financial calculator, stamp pad/stamp pad, cheque folder, special seal, sealed box, portable vault and numbering machine.
6. Auxiliary supplies: newspaper stand, magazine rack, whiteboard series, ID card, packaging supplies, base series, certificate series and key management.
7. Computer peripherals: CD-ROM drive, USB flash drive, keyboard, mouse, mobile hard disk, voice recorder, patch panel, battery, earphone, CD-ROM drive, card reader and memory card.
8. Electronics and appliances: plugs and sockets
Second, office consumables
1. Printing consumables: toner cartridges, ink cartridges and ribbons.
2. Binding consumables: binding clips, binding aprons, binding transparencies, and textured paper.
3. Office paper: copy paper, fax paper, computer printing paper, color copy paper, photo paper, inkjet printing paper, drawing paper, self-adhesive printing paper and other papers.
4.IT consumables: network cable, crystal head, network cable adapter, video cable and power cable.
Third, daily necessities department store
Daily necessities: household paper, disposable articles, cleaning articles, labor insurance articles, hardware tools, carbonated drinks, office tea and coffee, purified water and convenience food.
Fourth, office equipment.
1. Office equipment: shredder, binding machine, check printer, attendance machine, money counter, plastic machine, business card scanner, telephone.
2.IT equipment: computers, projectors, copiers, fax machines, printers, multifunction machines, scanners, cameras, camcorders, switches, routers and cats.
3. Office equipment: humidifier, water dispenser, electric fan and vacuum cleaner. Office furniture filing cabinets, lockers, drawers, glove boxes, safes, desks and office chairs [2]
Financial supply of intransitive verbs
Including:
1, manual bookkeeping: ① account books (general ledger, subsidiary ledger, journal, etc. ) 2 vouchers (income vouchers, expenditure vouchers, transfer vouchers) 3 statements (income statement, balance sheet, etc.). (4) Pen (preferably special for finance) (5) Ink (blue, black and red) (5) Abacus (calculators are basically used now) (7) Foot, return. Indy 9 cashier needs all kinds of bank settlement vouchers (credit vouchers, wire transfer vouchers, checks, etc.). , which can be purchased at the bank). If possible, the cashier can be equipped with a cashier, etc. Attending other 2. Computer bookkeeping ① Computer (including printer, preferably with broadband access) ② Computer bookkeeping voucher ③ Financial software ④ Pen (preferably the kind dedicated to finance) ⑤ Ink (blue, black and red) ⑤ Abacus (calculator is basically used now) ⑦ Ruler, paper clip, pin and rubber band ⑧ Cashier needs all kinds of bank settlement vouchers (8) Domestic stationery enterprises are facing many pressures, not only from domestic stationery counterparts, but also from vicious competition with low prices. Such as OFFICE 1, Spuma, etc. I have walked ahead of them and opened my own chain stores in Shanghai, Guangzhou and other places. The development trend of economic globalization requires China stationery enterprises to choose their position in the new economic structure from the perspective of world division of labor and comparative cost advantage. The comparative advantages of China are the increasingly mature processing capacity and a large number of cheap labor in traditional industries, as well as the mature and advanced management capacity that adapts to productivity.
To do a good job in the global management of stationery industry brands, it is necessary to do a good job in the global infiltration of stationery brands' own cultural connotations. This penetration is not? Nazism? , is not simple? Bookish? , but a real cultural integration and infiltration. It is necessary not only to build the network chain cooperation of domestic stationery, but also to cooperate and communicate with international stationery enterprises. Changing competition into competition will be the only way for China stationery industry to be fully globalized and branded.
gift stationery
Gift stationery is a new stationery concept which is independent from the stationery series in recent years. From the perspective of Wanli stationery gift pen market, gift stationery
It is the driving force to promote the development of high-grade stationery in China in the future. Gift stationery mainly refers to the stationery series produced in the form of gifts and giveaways under the unique cultural background of China.
General gift stationery is exquisite in workmanship and exquisite in packaging, and the product quality ranges from high-end to luxury goods distribution. Especially with the development of China stationery industry. China's gift stationery is developing towards specialization and artistry.
The development of gift stationery abroad is much earlier than that in China, especially writing stationery such as pens, stationery and quick stickers, which is very mature. HERO, a well-known Parker hero, is the leading gift pen at present. But in recent years, with Wan Li's gift stationery (especially gift pens) catching up, the monopoly of foreign gift stationery has been broken.
The operating characteristics of stationery stores are as follows: 1. Great market potential and enhanced purchasing power. There are about 65.438+0.8 billion primary and secondary school students, 3 million college students, 50 million adult students and 34 million leaders of enterprises and institutions. With the development of society, it is required to further improve the cultural and educational quality of the people, and the investment in education has increased greatly, so the stationery industry has a very broad consumer market. [3]
Second, the diversified and multi-level consumption structure of cultural and sports supplies has been formed and is developing towards high-end products.
Three, the development of computer network technology, the traditional way of working and learning has undergone new changes.
Four, in the field of commodity circulation, foreign-funded enterprises have entered the wholesale and retail industries, and have a strong development momentum in e-commerce.
Five, government procurement has expanded from trial operation to universal behavior, and high-value office supplies such as photocopiers and fax machines will soon be included in the scope of government procurement. With the maturity of stationery stores and professional markets, the influence of the wholesale market is gradually decreasing. This requires the management level and service connotation of operators to extend to the top, and the middle and high-end products with brands as the mainstay will become the mainstream of consumption. In addition, with the enhancement of people's awareness of environmental protection, stationery products made of non-toxic and recycled materials will also become the mainstream of consumption.