Wechat business has gone through the stages of speed, product, team and brand. Next, it will develop towards the trend of building a complete WeChat business ecosystem, forming a complete business closed loop, and the upper, middle and lower reaches will cooperate and promote each other.
By the end of 20 16, there were nearly 30 million employees in WeChat business, and the brand sales in WeChat business reached 500 billion yuan. In 20 17, it will maintain a growth rate of more than 70% and release 860 billion yuan. According to the data in "20 16-2020 China wechat business industry survey and development strategy research report", beauty, knitting, maternal and child, big health and agricultural specialties occupy the main market share in wechat business.
Extended data:
The huge explosive power and development space of WeChat business has its inevitability:
1, real-time trading. Wechat business advocates "decentralization". Consumers can get rid of the shackles of shopping platforms such as Taobao and JD.COM, and everyone has the opportunity to become a sales terminal. This WeChat business platform, which generates trust based on social interaction, promotes commodity trading at any time through interaction, communication, sharing and community value orientation.
2. Shut down the service. Wechat business pursues "small but beautiful", mainly serving the circle of friends and acquaintances, and can meet the needs of "regular customers" in a timely and accurate manner.
3. The incision is diversified. The WeChat circle of friends with a large user base is the first entrance of WeChat business. Social tools such as Weibo and Yixin have also become the main entrance of WeChat business.
Baidu Encyclopedia-WeChat business