When it comes to milk tea, which one do you think of first? Coco, Gu Ming, or Yihe Hall? In milk tea, the most intimate thing is "Honey Snow Ice City". On a recent short video platform, there is also a song about Mi Xue Ice City, which is very popular. "You love me, I love you, and Mi Xue Ice City is sweet." Friends who often surf can also see such a joke, saying that Mi Xue Ice City doesn't dislike your poverty, so don't dislike others' poor materials.
First, Nie Yunchen was born.
What I'm introducing to you today is not the "Ice City of Honey Snow", but the "Hermes" in the milk tea industry-Xicha. As we all know, the price of hi tea is much more expensive than ordinary milk tea. Even such an expensive price can't stop people from loving it. What is the reason behind the success of tea-loving? Let's take a look together.
As a city with the largest number of young people and a special economic zone, Shenzhen has gathered many incomparable resources in other cities. Many young people realized their dreams in Shenzhen and prospered as a result. There are not only familiar Tencent enterprises, but also a number of banking empires such as China Merchants Bank.
As a member of the post-90s generation, Nie Yunchen finally found his own way in the powerful business world with his persistence and hard work. He founded his own milk tea chain group in Shenzhen, and earned a lot of money, but little known is that he is only a junior college student.
Seeing this, I believe many people will say "reading is useless", but is reading really useless? No, only one in ten people may earn a lot of money without studying. However, there are always a few people who are not satisfied with their studies. If reading is really not the right way for them, they can learn a skill to support themselves.
Nie Yunchen 199 1 was born in an ordinary peasant family in Jiangxi Province. As we all know, farmers depend on God for food. When the weather is bad, crops will be directly affected. In this case, the general family situation of farmers is relatively poor, including Nie Yunchen's family.
Nie Yunchen's parents knew that farmers could not earn much money, so they went out to work when Nie Yunchen was very young. It may be because the rural education level is low, or it may be because Nie Yunchen himself doesn't like learning. His academic performance is not very good. He managed to finish his primary school to junior high school, but before graduation, he dropped out of school and went to work with his parents in Guangdong.
When he first came to Guangdong, he was still full of curiosity and excitement about big cities, and his eyes were still sharp. Unfortunately, he soon realized the reality. In this land of Guangzhou, either you have a high degree of education or you have extraordinary skills. If there is neither, you can only do the cheapest and lowest-level work.
Under such circumstances, Nie Yunchen had to go back to campus and pick up the books again. After a while, he found that his foundation was too poor, but he was not discouraged and began to study hard. As a result, he was admitted to a vocational and technical college, although it was not a university, but it was also the best result.
Second, the tea shop opened.
After graduating from college, he went to work again, but he repeatedly hit a wall. In desperation, he decided to start a business and set up a mobile phone repair shop. At that time, smart phones were not popular, but rich people would have a mobile phone, or PHS, and the market was still very broad. It's a pity that Nie Yunchen didn't choose a good location when he opened the store. In a very remote corner, there are not only few people in the shop, but also no traffic nearby, and he is depressed again.
Fortunately, depression is depression. Nie Yunchen didn't lose hope for tomorrow. As the saying goes, "good wine is not afraid of the deep alley." In order to expand his business, he came up with a good idea. As long as customers buy mobile phones in their own mobile phone stores, they can enjoy free updates, brushing machines and other services. With this unique service, his shop will soon be visited by people, and after a period of time, they will earn the first bucket of gold in their lives.
With the development of network technology, Nie Yunchen feels that his business is becoming more and more difficult. Under such circumstances, he understands that the future e-commerce market will become more and more saturated, and he will be squeezed out sooner or later. He had to find another way out, so he opened a tea shop with 200 thousand yuan he had worked hard to save.
Nie Yunchen personally participated in the site selection, decoration and sales of this tea shop. In order to expand the reputation of his tea shop, he asked waiters to distribute leaflets on the street and often held preferential activities to attract people's attention. So the business of the tea shop started quickly in a short time, and this feeling of success was taken away by Nie Yunchen for some time. Then because his tea was nothing special, the shop experienced a serious blow.
In order to establish his own characteristics, Nie Yunchen decided to go out and learn to make milk tea with others. In 20 13, with the help of professionals, Nie Yunchen finally developed his own characteristic milk tea, that is, the cheese milk cover series. After a series of marketing promotion, the tea shop experienced another explosion. Not only did many young people queue up to buy, but Nie Yunchen also opened many branches.
At this time, many people saw Nie Yunchen's success and began to think the worst. They copied Nie Yunchen's milk tea one after another, which made the reputation of authentic milk tea worse and worse. Faced with this situation, Nie Yunchen renamed his tea shop Xicha for the first time and registered the trademark. Later, Nie Yunchen's life path was smooth sailing, and at the age of 29, he gained 4.5 billion US dollars, which is really enviable!
Third, summary.
There is no shortcut to success in life. If you want to succeed, you must come out step by step. Don't be afraid of failure or difficulties. All kinds of obstacles on the road are props to make yourself stronger. Only by overcoming it can we go further from success.
In the fast-paced era, we should also learn more skills, such as the mobile phone brand Nokia, which obviously has done nothing wrong, but also has advantages that mobile phones do not have now, such as long battery life, anti-fall, fire prevention and electricity prevention. Such a good mobile phone was finally eliminated. Why? Because it has not changed with the times, it should be remembered that innovation is always the first driving force of production.