Open a clothing store near the university and learn from me. I am a "university expert", a guy who specializes in opening a clothing store near the university, referred to as "university expert" for short. But university experts have their own style, and I also adapt to the market. Today I'm only going to talk about 1, which is how to choose the location of the store. What should I pay attention to when opening a clothing store? Store location experience 1: First, it should be in an area with convenient transportation, or near several major stations (it is also convenient for you to purchase and pick up goods). You can open a shop on the street within 20 minutes' walk. It is best to open a shop on the crowded side. A city will be divided into several business districts, and the city center and sub-center are divided. In practice, we will face the problem of location of main roads, intersections of main roads, secondary roads, communities and urban-rural fringe. Most office workers live outside the city center, accounting for a considerable proportion of the consumer groups. Most of them go to work in a hurry in the morning and have enough time on the road after work in the afternoon. According to statistics, there will be an obvious and stable consumption hump in the shops along the main road within eight hours during the day and two to three hours after work. Therefore, the location of the main road (intersection) should be combined with the above situation, and the side near the radiation direction outside the city center should be selected (the intersection should consider the superposition of the two directions), which is beneficial to customers' parking. What should I pay attention to when opening a clothing store? 2. Close to places where people gather. Such as city squares, cinemas, parks and other entertainment places, or supermarkets, large factories and institutions, on the one hand, can attract pedestrians to pass by, on the other hand, it is easy for customers to remember the location of clothing stores, and it will be easier for tourists to introduce themselves to others. What should I pay attention to when opening a clothing store? Experience three. Choose a place near where the population will increase. The development of enterprises, communities and municipalities will increase more customers for clothing stores and make them have more development potential in operation. Although it is expensive to open a store in a large shopping mall or supermarket, it will enjoy a huge passenger flow with the shopping mall (supermarket), adapt to the promotion activities of the shopping mall (supermarket) in combination with the sales situation, adjust the product structure in a timely and seasonal manner, and become a new store that contributes profits to the company. In addition, in the process of site selection, it is necessary to deeply analyze the population density, occupation composition, family size, average household income, consumption expenditure, gender ratio, age structure, floating population, total number of stores, consumption tendency, purchase time and purchase motivation in the surrounding areas, and study the layout of corresponding chain outlets in the designated area. The principle is to determine a central store combination, according to the layout of the city business district, in order to better establish. What should I pay attention to when opening a clothing store? There are a lot of clothing stores in this area. Choose a large number of clothing gathering areas, although consumers have a lot of choice and fierce competition, but the passenger flow will be relatively large. Facts have proved that for shops like fashion clothes, if they can concentrate on a certain location or block, they can attract more customers. For example, all the shops in a street sell clothes. When consumers want to buy clothes, they will first think of going there, because there are relatively concentrated clothing stores, which can be carefully selected and it is easy to find their favorite clothes. What should I pay attention to when opening a clothing store? Experience 5 In addition to the large passenger flow, it should also be noted that you should choose the side with fewer crosswalks or obstacles. Many times, pedestrians cross the road, because they concentrate on avoiding vehicles or other pedestrians, it is easy to ignore the shops on one side. Especially to open clothing stores, mainly fashionable women. A good shopping environment is very important, and a comfortable mood can often stimulate people's shopping desire. Instead of choosing a storefront that is now favored by merchants, it is better to choose a street that has recently turned from cold to hot. This requires a little insight into the local urban planning: the intersection of quasi-main roads will be enlarged and beautiful according to the standard of building image stores, and the image will be highly unified with chain stores. If possible, install the main color and curtain color of the whole building into the same color as the enterprise VI system, which will look harmonious and beautiful from a distance and enhance the visual impact. For low-rent areas such as Beilu Street (Hutong), residential areas and urban-rural fringe, it is necessary to be close to residential areas and medical institutions, and the closer the distance, the better, especially where there are competitors nearby. Whoever is closer to a small step may take a big step in sales. What should I pay attention to when opening a clothing store? Experience of small-scale operators with limited funds in choosing store location 6. Sometimes it is better to find a business place with moderate location and low price first, and then determine the business direction according to the local environment. The key to the location problem of opening a store is: how to use geographical advantages to obtain a large number of customers and actual sales. Therefore, we must always pay attention to the urban construction trends in the local urban areas, study the urban development direction and consumption trend of the city, and investigate the scale and main destination of people flowing along the street during the main consumption period.