Jiang Ziya and Zhou Gongdan are divided into Qi and Lu respectively, and Qilu is the most important birthplace of Chinese culture. Jiang Taigong established the policy of governing the country "because of its customs, simple folk customs, developed industry and commerce, and the benefits of fish and salt", which was passed down from generation to generation in the hundreds of years of development history of Qi State, with great influence and laid the historical position of Qi State culture; The Rites of the Week, which was formulated by Zhou Gongdan, standardized the cultural concept, moral etiquette and customs, and made the later Confucius, which was the foundation of the development of Chinese civilization. The difference is that Qi is a "talent-raising" and Lu is a "pro-respect".