1, Nanjing University has no major in advertising, but only 050302 major in communication, with a research direction in advertising. In 20 14, 20 students were enrolled.

2, professional research direction:

On the Propagation History of 0 1

02 advertisement

03 radio and television science

04 network communication

05 Media Economy and Management

06 South China Sea Public Opinion Management

3. Initial test object:

11kloc-0/ideological and political theory 2 20 1 English1or 203 Japanese 3 622 news communication history 4 959 communication business.

Re-examination subjects:

1 103 communication integration

4. Bibliography of initial test and retest:

History of Chinese Journalism, by Huang Hu, Fudan University Press, 200 1 edition;

American Journalism History: A History of Mass Media Interpretation (9th Edition), by Edwin-Emory, Renmin University of China Press, 2009;

A Course in Communication, Guo, Renmin University of China Press, 2003;

Mass communication-the relationship between media and people and society, Duan, Peking University Publishing House, 20 1 1 edition;

Introduction to Contemporary Radio and Television, edited by Lu Ye and Zhao Min, Fudan University Press, 2002;

Introduction to Network Communication (4th Edition), edited by Du Junfei, Fujian People's Publishing House, 2010;

Advertising Planning and Creativity (2nd Edition), edited by Jiang Xufeng, Renmin University of China Press, 20 12 Edition; Re-examination reference book:

Introduction to Media Economy and Management, translated by Allen B. albarran, Cui, Hang Min and Qiao, Tsinghua University Publishing House, 20 10.

5. The above information comes from official website.