Li Chen is an online marketing consultant and a well-known online marketing promoter in China. Independent personality marketing strategy, endowed with efficient promotion means. Once known as: the leader of the online marketing industry in China. Its efficient online marketing experience and the method of keeping pace with the times are highly sought after by people in the industry. I have six years of Internet experience, master the latest online marketing mode, and have the strongest online marketing technology. Long-term commitment to Beijing network marketing, enterprise marketing promotion, brand marketing planning, integrated marketing communication and other aspects of research and practice. Character profile; In addition to six years' online marketing work and innovation of marketing mode, Mr. Li Chen has also done in-depth online marketing diagnosis and consultation for hundreds of enterprises and websites, which has contributed to the substantial increase of their income. I also planned to participate in the hype of many online events, such as "Brothers and Sisters". Behind some famous internet events, we can all find that Mr Li Chen is a trader. Its good publicity strategy has made many hot topics. Mr. Li Chen, based on his rich innovative experience in the Internet field for many years, summed up the common work of some service enterprises and put forward some requirements for newcomers in the Internet industry. He said: If you want to be a qualified online marketing consultant, you must do the following:

1. Analyze and summarize the current situation of enterprise network marketing, and determine the problems existing in the process of enterprise network marketing. 2. Understand the investment and expected return of the enterprise, and confirm the goal of online marketing. 3. Analyze the competitors of enterprises and implement effective competitive strategies. Analyze competitors' websites, including website function, website interface, website content, user experience, business process, etc. And get their competitive advantages and disadvantages. Enterprises should foster strengths and avoid weaknesses in the process of implementing online marketing. 4. Analyze the website of the enterprise and summarize the advantages and disadvantages of the website. Enterprise web analytics mainly includes website function, website interface, website content, user experience, business process and so on. 5. Formulate the strategic steps, implementation processes and specific operations of network marketing to ensure the orderly implementation of network marketing. 6. Optimize the shortcomings of the website. Including user interface optimization, business process optimization, function optimization and search engine optimization. The purpose of user interface optimization and function optimization is to have a better user experience, the purpose of business process optimization is to simplify the operation of users, and the purpose of search engine optimization is to make enterprises get a good ranking in search engines. 7. Website operation makes the website develop healthily. The main work of website operation includes daily maintenance, traffic analysis and troubleshooting. The goal of website operation is to provide a safe, stable and convenient platform for enterprise network marketing. 8. Website promotion to let more potential customers visit the website. The main work of website promotion includes the implementation of search engine bidding ranking, online advertising, enterprise yellow pages promotion, portal website promotion, soft text promotion, blog promotion, email promotion and so on. 9. Track the implementation of online marketing and evaluate the marketing effect. Analyze the advertising effect and website promotion effect of enterprises, analyze website customers and explore new demands. Guide and train enterprise employees. Proceed from reality, train enterprise employees in network marketing to improve work efficiency. It can be seen that network marketing consultant is a profession that pays great attention to practical operation skills, as well as logical analysis ability and innovation ability. Network marketing consultant is also a highly cross-cutting profession, which requires the incumbent to have not only WEB technologies such as website maintenance and website optimization, but also marketing knowledge, analyze users' needs and formulate marketing strategies. Li Chen said that no matter what kind of products and services can meet customers' needs, customers need to obtain information through the Internet. Suitable for network marketing, the specific implementation stages and steps are roughly divided into: overall project planning >;

Network research, competitive product analysis > website planning and marketing function realization > website optimization, operation and maintenance > paid promotion > network integrated marketing >

Project management. These are the seven steps of network marketing, and I want to share them with all newcomers in the Internet industry, hoping to help you.