The premise of studying cultural industry management is to have enough cultural background, which is the profound foundation and soul of this major. Without the root of culture, management is unsustainable.
China needs a large number of management talents who can understand the local cultural background, grasp the deep richness and unity within the culture, and guide its protection, management and healthy development.
The main courses of cultural industry management major:
1, cultural foundation and cultural resources courses, such as introduction to cultural resources, cultural communication, introduction to aesthetics, artistic foundation, religious culture, Chinese and foreign literature and art, China traditional art, applied folklore, etc.
2. General management and cultural industry management courses, such as introduction to cultural industry, introduction to management, cultural economics, cultural investment, cultural trade, cultural industry management, etc.
3. Cultural industry creativity and planning, cultural industry management cases, protection and development of humanistic natural heritage, media management, etc.
4. Policies and regulations courses, such as economic law, cultural regulations, intellectual property rights and cultural industries, comparison of Chinese and foreign cultural systems and industrial policies, and case analysis of cultural regulations.
Reference to the above content: Baidu Encyclopedia-Cultural Industry Management Major