A few days ago, diaosi won the millet in full swing.
Wang Wei, vice president of Qinghe University of Xiaomi Group, said at an event: "We Xiaomi believe that in the future world, the person who wins diaosi must be the world of young people." This speech drew widespread criticism. ?
165438+1On October 25th, the spokesman of Xiaomi Group's official Weibo @ Xiaomi Company issued a statement about the recent employee's wrong remarks, saying that the remarks did not represent the company's attitude at all and had not been audited by the company. Wang Ma herself deeply regrets the harm caused to rice noodles and users by her careless and wrong remarks, and voluntarily resigns and takes responsibility for it. Xiaomi said that the company approved Wang Bi's resignation after investigating the incident.
The word diaosi comes from Li of Baidu Post Bar, which corresponds to the self-mockery of young people. It is also used to ridicule each other between different Baidu post bars, which is a vulgar word.
What people reject is the difference between self-mockery and irony. If you don't believe me, let's put it another way: "You have to work hard to get the world!"
For enterprises, a word may make you encounter big bumps.
Such as Chery.
To be honest, Chery has performed well this year, and its overall performance has improved compared with last year, so Chery will consider Starway and Tiggo 8PLUS. However, the recent launch of Arrizo 5plus made people feel a bit inappropriate.
Ariza 5P focuses on young people. This time, because I focused on the post-90 s market, I also invited Miss Sister to speak for me. The car's face value is also good, but at the press conference, there was such an emotional scene. . . .
Here it is.
Men love Ozawa with or without Maria.
If you don't understand, it means that Arrizo's marketing is unsuccessful. If you understand it, Ariza's marketing is vulgar.
Speaking of vulgar marketing, many friends have talked about some auto shows and new car launches. I don't know whether to sell cars or "sell people". Although a car is accompanied by beautiful women, it will have a great impact on its own brand through this marketing.
Give a few examples.
2065438+In July, 2006, KIA 4S Store launched a naked price activity, which made all salespeople wear Chinese corsets to receive customers. Because the theme of the activity is: naked price sales.
There are some advertising slogans that I don't know how to decide, which makes people feel uncomfortable.
For example: "Tomb-Sweeping Day bought a car, which is the glory of his ancestors." , "Tanabata special, car shock artifact."
What age! Chery, you are still playing with this cleverness. You don't think your brand is better than Cadillac, do you
* Some data/graphs in this article are compiled from the Internet.
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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.