To tell the truth, I chose e-commerce as my major by accident, especially when I came to Chengdu Neusoft University. 20 13 has to take part in the supplementary record and fill in Chengdu Neusoft College for two main reasons: first, the tuition is expensive, because it is said that it is cheap and there is no good goods; The second is the slogan in the school propaganda film, "You laugh at me for paying you four years of tuition a year, and I pity you for not getting back my one-year contribution in four years".
As a student from the countryside, I didn't even create folders, save files and switch case input methods at first. The typing test for freshmen is a piece of cake for most students, but it is difficult for me. So, I secretly installed a Jinshan typing pass and practiced hard for a month from fingering, but the result still failed. Finally, my brother who shared a dormitory with me couldn't stand it anymore, so he helped me pass the exam.
1. Transfer storm
For a long time, I always feel that when I go to college, my cognitive depth of things will gradually be different from others. However, things are not always as I wish. Last semester of freshman year was a very confusing time for me. I can't find my own learning direction and the key points that need to be developed hard. I want to talk to someone, but I'm not familiar with them. I wanted to find my high school classmates, but I found that I was the only one in the southwest, so the semester ended.
When I go home during the Spring Festival, my relatives and friends praise me. For them, college students are still a new thing, and e-commerce is also a promising major, so I naturally become the focus of their attention. But the more so, the more uneasy I am. Because, I have witnessed the reality that graduating from college equals unemployment.
After the new year, I started my freshman semester, and the days were as boring as ever. I also quietly moved the idea of transferring, thinking that the tuition here is so expensive, I still can't learn anything. I might as well transfer to Wuhan, be closer to home, save some tuition and take action. So, I began to collect the relevant processes and cases of career change on the Internet. Later, I learned that there are two common reasons for transfer: first, the body does not adapt to the local environment and needs hospital proof; Second, poor families can't afford the expenses. In view of the difficulty of the first operation, I decisively chose the second operation.
Soon, I applied to Teacher Lu for transfer on the grounds of family poverty. As I expected, the transfer process was not smooth and was persuaded and blocked by teachers from all walks of life. In a rage, I took the application and went directly to the dean's office, but unfortunately the dean was on a business trip. The next best thing, I had to talk happily with Kang Guihua, then Minister of Academic Affairs and Assistant Dean, for about 2 hours. She learned some basic information and ideas about me, saying that she could understand my feelings, but she didn't agree with my approach.
2. Establish professional direction
Later, Mr. Zhang Chi, who taught us economics, learned about my situation and talked to me once. Mr. Zhang is very straightforward, and said bluntly, if it is because of the money problem, I can help you solve it. As for the professional direction, you can also sit down and have a good talk.
I didn't speak. I glanced at Mr. Zhang and expressed my acquiescence. Teacher Zhang said that e-commerce is a mixture of many subjects, and many students still study like high school and strive to learn every subject well. If you can learn every subject well, you will earn all the money, which is unrealistic. Therefore, we must choose our own professional direction according to our asymmetric advantages.
For example, if you are a liberal arts student and you do program development, it is difficult for you to get together with students from the planning department; You are an artist and have no artistic skills, but you can't be a student of the department of mathematical arts. Of course, this does not rule out many special circumstances such as your talent. So it's obviously not appropriate for me to take the technical road. Therefore, it is a good choice to only operate, and it is network marketing to a greater extent.
To tell the truth, I didn't know anything about online marketing at that time. At that time, my first reaction was whether online marketing was reliable. I always feel a little unreal, not as real as technology.
Teacher Zhang is an old Jianghu. He saw my doubts at a glance and told me earnestly that enterprises need talents in this field very much in the process of transforming into e-commerce. If you have the ability to optimize other people's websites to Baidu's homepage, your monthly salary will definitely be around1-20,000 yuan.
When it comes to money, I get excited in an instant. At least I think the future is bright. At that time, I also vaguely felt that this was a very powerful technology. I made up my mind that I must study hard and try to become an expert in this field.
In this way, after so long, the professional direction has been determined. However, the career path behind is not smooth sailing.
At the beginning, I was embarrassed to study, no one taught me, and the money was enough to enroll in the training class. Helpless, I can only frantically search videos, check information and buy books online. The first book I bought was called Internet Black Hole-An Unprecedented Internet Trouble. Coincidentally, this book has just been on the shelves for a few days. In the process of reading, I made a lot of notes, wrote some comments and posted them on the Internet, which was accidentally discovered by the author, Mr. Zhong (the former special cooperation expert of the State Council Information Office), so we accidentally became friends. We didn't communicate much, but it played a vital role in building my professional confidence and studying later.
3. The risk of skipping classes
With the expectation of major, time soon came to the second semester of sophomore year, and we began to learn some professional courses, mostly website-related technical courses, but we didn't offer online marketing courses this semester. Later, it was found that the marketing planning major opened this course this semester. So I went to class with anxiety. At that time, Lin Min was the teacher who gave lectures. After rubbing for several weeks, I feel like I'm listening to fog. I thought, forget it. Just when I was about to give up, Mr. Lin introduced a competition called the exhibition of college students' online marketing ability in class, so that all the students in the marketing class could participate.
After class was over, I ran to the podium and asked Miss Lin in a low voice if I could attend. To tell you the truth, I'm afraid I'm not qualified to participate. Unexpectedly, Mr. Lin agreed without thinking. I was happy for a long time, and later I learned that there is no threshold for this competition. But that's not the point. The point is that after three months of hard work, I won the first place in this competition.
This incident really laid my confidence in my major, and good things kept happening. Then, the second national Baidu search marketing competition for college students began, and this time I was determined to win.
I remember when Mr. Lin began to preach, there were many students with boiling blood, but few people were really prepared. I carefully watched more than 20 study videos provided by the Chairman and wrote down a notebook. God helps those who are paid, and I successfully entered the top 500 in China. There is also an episode where I am drying my report card in the exchange group. At this time, many school students began to ask me to help them take exams online. I thought I would take the exam at first, but after the exam, they insisted on buying something to thank me, so I had to ask for a book. In this way, I almost got all the best-selling books about online marketing at that time, which undoubtedly saved me a lot of money.
4. Join the stock market.
Because of the incident, I got a lot of books, which made me quietly immersed in professional study for a long time. As the saying goes, extremes meet. I have seen more and learned more, but I always feel that I can't find the opportunity to practice. I don't know if what I have learned is useful. The direct point is whether I can make money. After a long time, I feel bored. At this point, I am deeply influenced by the sentence "the use of knowledge is more important than the possession of knowledge".
Meanwhile, the stock market has been in chaos. At that time, we happened to be studying macroeconomics, and the seniors in junior year also offered elective courses, securities investment. And I also have a classmate who works in Huatai Securities Company. This is simply the right place at the right time. So I used my living expenses to enter the stock market. I remember that the first stock I bought was Agricultural Bank of China, which earned 50 yuan and invited some classmates to do it. At that time, the only investment idea came from Mr Zhang Chi. I remember Mr. Zhang gave an example when he talked about consumer preference in a class, saying that the choice should be consistent. Since you have chosen Neusoft College, you should also trust Neusoft's stock. So I bought Suning Shangyun and Neusoft Group. Neusoft Group (6007 18) should be the stock that earned the most, and almost earned back the living expenses of Neusoft College for four years. The flattery of my classmates made me a little high, and I instantly felt that I was the future financial crocodile.
So while trading stocks, I began to prepare the securities professional qualification certificate. After more than two months of preparation, I finally got the certificate smoothly. When I was ready for a big fight, I found that the stock market had plummeted. In fact, there are many such things in life. When you are ready, people won't give you a chance to play.
5. Invited to practice in Shenzhen
Just when my heart was cold, the summer vacation had quietly arrived. I unexpectedly received an invitation from the chairman of the National Network Marketing Ability Show for College Students to go to Shenzhen for an internship.
The internship work is not complicated, which mainly involves modifying the competition plan, sorting out the materials and improving the online marketing ability. To accomplish these tasks, we must be familiar with the textbook Fundamentals and Practice of Network Marketing (4th Edition).
At first, I felt that I had mastered it. When I really use it flexibly, I find myself far behind. I had to turn over the book seven or eight times.
In fact, just because you know a lot of things doesn't mean you can; Just because you can do it doesn't mean you can do it well.
During my internship in Shenzhen, I really settled down to clarify many concepts and theories of online marketing that I neglected at that time.
And I went all out to take the Baidu intermediate certification.
6. Have a bank dream again
After my internship, I started my junior year. That semester, we opened a marketing course. Because I had a little foundation before, it was not difficult to learn. Teacher He Jie, who used to work in China Bank, had a good relationship with her. During a chat, she accidentally mentioned that if she wanted to work in a bank in the future, she said she could help introduce her. Once I heard it, it was not bad. Working in a bank is also decent. So, she suggested that I take the vocational qualification certificate of the bank again.
Just do as you say, buy books and watch videos. Because I have taken the securities professional qualification certificate before, it is not so hard to learn the two courses of "public foundation" and "personal finance". It took about a month to prepare, and it passed easily at once.
After the exam, I have nothing to do again. That can't be idle. I remember talking to Dean Kang about a large number of open online courses, so I collected some courses online. At that time, those who persisted in studying and obtained certificates were: Fundamentals of Game Theory of Zhejiang University, New Media Literacy of Sun Yat-sen University, Finance of Central University of Finance and Economics, International Trade by Fan of Shandong University and Microeconomics by Wen Jiandong of Wuhan University.
7. Look at 20,000 Weibo.
Time flies, and it's the third semester of junior year in a blink of an eye. Unconsciously, some students around me are already preparing for finding a job.
At this time, I don't know what I want to do, whether to work in a bank or to do online marketing. To tell the truth, I was more inclined to go to the bank at that time, because I only knew some concepts of online marketing, but I really didn't know anything about what to do.
In any case, there is always security, and there will be no panic in my heart. One day, Weibo, who signed up for the online marketing ability show for college students, was brought back to play when he was idle. I think it's boring to brush Weibo every day. I saw a lot of things, all of which were fleeting. I thought I might as well learn from Weibo, but I didn't know who to pay attention to, so I paid attention to everyone that teacher Lin Min @ Qingchengshan paid attention to.
Later, I found out that what a person named @ Zhang Youwei wrote was quite reasonable every time. So I found his Weibo and read it from beginning to end. Whenever I see a wonderful part, I will comment or praise it. If I comment, most of them are notes I made during my study in Mu class. So I watched his Weibo, reviewing the massive open online courses I had learned before, and taking new notes. It took me nearly a month to read his 20,000 original Weibo from beginning to end. By this time, he had noticed me and exchanged views with me. There are many unforgettable things in it. By chance, Shenzhen participated in the fourth B2B training class of Teacher Zhang Youwei. ?
This training combines my theory in school with my practice in reality. Seeing many small and medium-sized business owners studying together, they are really thirsty for talents in this field.
8. I practiced for a whole year in senior three.
After coming back from training in Shenzhen, the final exam is coming soon. Senior students also go back to school to attend the graduation ceremony. At that time, I went to Tian Fang, a senior, and asked if I could go to their company for an internship during the holiday, making it clear that I didn't want to pay. He discussed the problem with their leaders and readily agreed.
So, I packed my things and went to the company for an internship with him. A few days later, I found that the company's offline sales network was very strong, and I didn't pay attention to the network at all, so I wrote several articles in succession and sent them to Weibo. In fact, I also want to take this opportunity to promote the company's products, so as to promote the company. It was forwarded by many people, but it was misunderstood that I was depressed and wanted to find another company for internship. I didn't expect to be forwarded by many people. I was forwarded by teacher Zhang Youwei, and many companies threw me an olive branch of internship. The preliminary statistics are 1 1. Finally, I chose Shanghai Leshang Building Materials Co., Ltd. ... from July 20, 2065438 to now, I have been engaged in network marketing in this company.
9. Summary
By this time, I understand the truth that all seemingly meaningless accumulations will eventually come together and make myself a necessity today.
If it weren't for the sliding gear, I wouldn't have a chance to choose Chengdu Neusoft.
If I don't transfer, I won't have a chance to talk to Mr. Zhang Chi.
If I hadn't skipped classes, I wouldn't have accidentally participated in the national college students' online marketing ability exhibition and won the prize;
If it weren't for the stock market crash, I wouldn't return to my career path;
If I hadn't seen Zhang Youwei's original Weibo of 20,000, I wouldn't have been recommended by him.
You may say this is life, but I said it was my own choice, and I finally jumped on this pedal.
All accumulation and experience are meaningful, even if it seems meaningless now, so doing everything well now will come in handy at some point in the future, and these experiences will eventually accumulate and push you to a position. Looking back, every step of accumulation has its value. For the future, everything in the present is indispensable.
Well, the story about my four-year professional study in college ends here. More stories. Let's meet again sometime.
10. Immature suggestions
In fact, my college life is not wonderful at all, and it is not as brilliant and successful as you want to hear, but if I can share some points, I want to share with you some stories that Teacher Zhang Chi taught me in those years:
( 1)
Teacher Zhang Chi told us in the first class that you can play in college for four years, but when you leave school, you can clearly know what you want to do.
At first, I felt so strange that some students stood up on the spot and said, I just want to make money. Teacher Zhang asked him, is it really making money that you want to do most? This classmate is very firm about his answer. Teacher Zhang said that making money is not a difficult thing. I'll tell you a way. You can collect the beverage bottles produced by the school every day, which is enough for your family's life, but are you willing to do so? The classmate faltered and couldn't answer.
Teacher Zhang said that when he just graduated from college, he had been to a state-owned enterprise and started a company. After wandering around, I found myself in love with the education industry, so I began to prepare for the postgraduate entrance examination and then became a teacher.
Once, when we were having dinner together, he also lamented that if he knew what he wanted at that time, he would have taken a lot of detours, at least now he is a professor.
Don't wait until graduation to feel that you can do a little bit of everything, but you can't do anything well.
(2)
Teacher Zhang told me that if you can know what you are doing in your freshman year, study hard for four years, and continue to work in this industry for several years after graduation, adding up to 10 years of experience, you can become a small expert in this industry.
I remember that Teacher Zhang gave an example of his brother-in-law, who is an undergraduate majoring in communication. When he was in college, he liked to play with his mobile phone. After graduation, he went to Motorola as he wished. A few years later, Motorola went bankrupt and he went to Nokia. A few years later, Nokia also went bankrupt. However, he did not say that he was unemployed, but was hired by LeTV Hi-Tech.
Therefore, it is easy for a company to close down and it is difficult for an industry to disappear.
(3)
When I was at school, I always had too many complaints. I feel that there is something wrong with the major setting of the school, the teachers of the school, the unreasonable curriculum arrangement of the school, the miscellaneous things I have learned and so on.
To tell the truth, I have been working for a year now, and everything I have learned is very useful. Give a few small examples of myself.
On August 26th, 20 16, General Manager Geng was invited to give a technical lecture at Tongji University and needed to make a PPT. At first, the general manager Geng gave this task to the little girl who worked as a graphic designer in the company. The little girl worked hard for two days and finally found a set of templates on the Internet. As a result, our general manager Geng sent it to the director of the Institute of Steel Structure of Tongji University, and it was rejected at first sight.
Manager Geng is in a hurry. There is nothing he can do. He asked me if I could do it. I said I could try and get it done in one night. Although not very good, at least it was recognized by the director of the Institute of Steel Structure of Tongji University, and the lecture was successfully conducted with this PPT. This is largely due to the accumulation of PPT defense and reporting assignments in the school at that time.
For another example, once, our general manager Geng was invited to give a lecture at the Shanghai Internet Business Alliance. After the lecture, it was still early, and they asked me to talk about my experience and methods of doing network marketing in enterprises. I was not prepared at all, so I was put on the shelf by a duck. I thought about it for about 2 minutes, thought about a few points in my mind and talked for half an hour.
After thinking about it, I still benefited from the unique assessment method of our school. Most of the assessment methods in our school are based on projects, so it is essential to answer on stage. Even if you are introverted, after four years of subtle practice, your eloquence has been well exercised.
Some changes are subtle, and just because you don't feel them doesn't mean they haven't happened.
To tell the truth, I have a headache when I learn technical courses. At that time, I thought it was useless to learn from them, and I won't work in this field in the future. However, for the exam, I still have to bite the bullet and study hard. I'm not absent from class. I do my homework by myself. Up to now, I can't make a website myself, but doing online marketing SEO will involve some codes, and I found that the knowledge of those codes mastered in school is enough.
So, when your talent can't support your dream, just listen and do it.
After all, the teacher won't harm us.
@ Chengdu Neusoft College Yang Chao