College students' online business plan can now be said to be the era of e-commerce. The development of e-commerce has brought a lot of hope to people, so many college students start businesses online. The cost of this business model is relatively low. Let me share with you the college students' online business plan.

College Students' Network Entrepreneurship Plan 1 1. Project Background

As early as XXXX years ago, Internet prophets in China began to establish B2C websites and devoted themselves to promoting the development of online shopping in China. 20 19 statistics show that online shopping in China has developed rapidly. In the national central cities represented by Beijing, Shanghai, Guangzhou and Shenzhen, the penetration rate of online shopping users among netizens has reached 42% and 5%. The total number of online shopping users has exceeded 10 billion, and the amount of online shopping has exceeded 25 billion yuan. In the four regional central cities represented by Wuhan, Chengdu, Shenyang and Xi 'an, the penetration rate of online shopping users among netizens also reached 29% and 3%, with a total of 2.53 million online shopping users and an online shopping amount of 5 billion yuan. It can be seen that the spring of online shopping in China has arrived and its development prospect is very broad.

College students have abundant spare time, relatively strong ability to accept new things and are no strangers to network applications, so it is not difficult to open an online shop. In recent years, C2C websites such as Taobao, Yi Bei and Paipai have developed rapidly, and they also provide personal online shop platforms, and many of them are provided free of charge, which makes it more convenient for college students to open stores online. It can be said that opening an online shop has become a shortcut for college students to start their own businesses.

Second, the online shop introduction

1, the purpose of the online store

Integrity for survival, service for development.

Credit for opening an online shop is the most important. Only good credit can win the trust of consumers and make online stores survive for a long time. At present, the competition in online stores is fierce. In addition to attracting buyers with high-quality and low-priced goods, we must also have warm and patient services, so that our online stores can stand out among many stores and develop well.

2. Online store goals

This online shop will start from the ordinary shops of Taobao, accumulate a certain degree of credibility in one year, and establish a certain popularity and brand image.

With credit, popularity and brand image, the number of views of online stores will increase exponentially, thus increasing the transaction volume. With a certain amount of capital, you can appropriately expand the scale of online stores, increase the number and variety of goods, and start to do Taobao Mall.

Third, self-analysis

1. Why do college students choose to open online stores?

For us college students, we have more spare time and less personal funds. Therefore, in view of this situation, there is no time limit, and the online shop with lower entry threshold has become a good choice for our college students to start their own businesses.

2. What are the benefits of opening an online shop for our college students?

Nowadays, college students all have their own ideals and want to do something big after graduation. For this dream, finding a part-time job outside has become a necessity for our college students. College students may have thought, "salary is nothing, but I can get exercise." Can you really exercise by going out to work for others? Are our efforts really in direct proportion to our gains? A senior who graduated for four or five years told me that it is not as easy for college students to find jobs as migrant workers, and the cheapest working population now is students.

Everyone wants to gain something from their efforts, and choosing to open an online store will benefit you a lot. Marketing students, opening an online shop can let you learn how to sell goods; For students majoring in business administration, opening an online shop can let you learn how to manage a good enterprise; For accounting majors, opening an online shop can help you learn how to calculate accounts well; For students majoring in logistics management, opening an online shop can let you learn how to deliver goods to customers; Computer major students. Opening an online shop can help you learn how to apply what you have learned to the real network. . .

3. What if I fail?

There is no word failure in my dictionary. The real failure comes from your giving up. The saddest thing in life is to give up halfway. In the dark, we groped for the door to "heaven" Once, we all thought that he was far away, once fell, twice tripped and collided, and his confidence easily slackened in helplessness, despaired in slackness and collapsed in despair. However, one day, I still saw the appearance of "heaven". Looking back at the starting point, it is only one meter away.

Fourth, business environment and customer analysis.

1, industry analysis

The cost of opening a shop online is low, occupying less funds, and basically does not need utilities, management fees and other expenses; This solves the problem that college students have no venture capital; The online shop is flexible and basically not limited by time, region and other factors. As long as you have time and access to the internet, you can operate normally. As long as you have a small amount of inventory, you can open a shop, so you can change and operate other goods at any time. Online stores have a wide range of customers, and anyone who goes online may become a visitor and buyer of goods. This range can be netizens all over the country or even netizens all over the world. These are also the advantages of opening a shop and starting a business online.

2. Analysis of survey results

Through collecting and consulting a large number of statistical data, it is found that there are a large number of netizens in China, but the proportion of online shoppers in all netizens is still far from that in developed countries. This also shows from another angle that online shopping has a huge development space in China, which is also proved by facts. In recent years, online shopping in China has developed very rapidly, and the number of online shoppers has increased rapidly. This momentum will only increase at this stage, and it will not weaken at all. Although the rapid development of online shopping has brought a lot of competition to online stores, in a certain period of time, opportunities are still greater than competition, so the potential of online stores to start businesses is still great.

3. Target customer analysis

Students and professional white-collar workers account for the main proportion of online shopping users, mainly young and middle-aged, with more women than men in gender. Among them, books, audio-visual products, clothing and games are the commodities that students buy in a high proportion. Professional white-collar workers buy the highest proportion of goods, such as clothing, cosmetics, accessories, maternal and child supplies.

The income level of buyers also affects their purchasing tendency. High-income groups buy more digital goods, while middle-income buyers buy the highest proportion of clothing, jewelry and cosmetics, while game cards are consumed by low-income buyers.

Overall, the turnover of women's wear, cosmetics and accessories has been in the forefront for a long time. It can be seen that the commodity market suitable for young and middle-aged women's consumption is broader.

Verb (abbreviation for verb) business strategy

1, managers and their tasks

Due to the small business volume at the beginning of the store, all the work can be done by the entrepreneurs themselves. When the business volume is large in the future, you can find a partner or hire employees to allocate tasks reasonably.

2. Marketing strategy analysis

(1) brand strategy

First, the online shop should have a unique and novel name, which is easy to be remembered, and design a beautiful and generous business card, which will be sent with the package when it is delivered to customers, so as to deepen customers' impression of the shop and shape the external brand image of the shop.

The second is to strictly control the quality of goods, resolutely not confuse the fake with the real, shoddy, and strive to make every customer satisfied with the quality of our goods and create a high-quality brand image of the store.

Third, strive to improve the service quality, so that every customer can feel a kind of intimate pre-sale, mid-sale and after-sales service, and dispel the worries of customers when shopping. When necessary, we can also make personalized service plans for customers and build the service brand image of the store.

(2) Price strategy

The price competition of Taobao is very fierce. Because the newly opened store has no credibility, it can be said that low-price sales are the only way to attract customers, so the price should be as low as possible or even zero-profit sales at the beginning of the opening. After accumulating a certain degree of credit, you can gradually increase the price. Reasonable pricing needs to be made on the basis of comprehensive investigation of the prices of similar sellers. Small profits but quick turnover is the main measure.

(3) Promotion strategy

At the beginning of opening a store, we can carry out promotional activities such as "free postage", "discount" and "buy and give" to attract customers; During various festivals (such as May Day, November Day, Christmas Day, New Year's Day, etc. Every year, we will carry out some promotional activities suitable for our customers, such as "give it when it is full" and "reduce it when it is full" to increase turnover;

When the store's credit rating rises, it will carry out some promotional activities, such as "drilling for postage" and "drilling for discount". (4) Channel construction

At the beginning of opening a shop, college students can establish business relations with wholesalers who provide online shop consignment because of sufficient funds. Due to the particularity of consignment, when selecting wholesalers, we must carefully inspect their product quality, service quality, reputation and timeliness of delivery through various channels.

When you have a certain amount of funds, you must change the consignment mode and purchase your own goods. At this time, we should strive to establish cooperative relations with first-class wholesalers and sign cooperation agreements with them, mainly to reach an agreement on issues such as price, product quality and service.

Six, marketing effect prediction and analysis

1, turnover income

The previous year belongs to the stage of accumulating credit, and there will be no big gains, and the cost can be guaranteed.

Judging from the current sales situation of Taobao stores, it is estimated that the average daily sales of ordinary stores are generally around 300 yuan, and the diamond stores can reach more than 1000 yuan, and the crown stores can reach more than 3,000 yuan or even more.

2. Payment method

Taobao shopkeepers can also make online banking payments if they use secured transactions.

3. Ordering method

Taobao stores are all ordered online.

Seven. Operating cost estimation

1, initial investment

The initial (first year) investment mainly includes Taobao consumer protection service deposit, joining fee (or pre-deposit), publicity and promotion fee, etc. Logistics distribution needs a certain amount of liquidity. It is estimated to be 3500 yuan.

2. Second investment

At this stage, the business volume will be greatly expanded, and more liquidity will be needed for procurement and delivery, and employees will be hired if necessary. In view of the rapid flow of Taobao stores, it is estimated that 20,000 RMB is enough.

3. Other expenses

Computer: 4,000 yuan;

Digital camera: 1500 yuan;

Internet access fee: 100 yuan/month;

Taobao Value-added Services and Marketing Tools Software: 80 yuan/Month

Market Background of College Students' Network Entrepreneurship Plan II (1):

Ebay and Taobao, the largest second-hand service providers in China, have 6 1% registered users who are college students, and the other 25% registered users are the public. Their annual transactions with students account for more than 85% of the total transactions.

"e-Amoy" does not provide quality assurance and after-sales service to any users of both parties to the transaction. Once 89% of the goods are sold, they ignore them. Their biggest drawback lies in the long waiting time in the trading period, low mutual trust, and lack of technical appraisal and evaluation of the goods they sell, which makes buyers uneasy all the time. Advantages: large scale, the first to enter the market, the use of perfect e-commerce network transactions, low cost, the mastery of detailed information of goods has a certain transparency.

In view of the fact that "in the same period, the needs of college students are different, and the demand for the goods sold is increasing day by day, and some goods are durable." Some college students prefer to buy second-hand goods to reduce the family burden, which is highly reliable, convenient and cheap. " Most senior graduates are busy looking for jobs, so it is inconvenient to check things far from home, and they don't want to waste time dealing with things they can't take away. At present, the internal transactions in colleges and universities are chaotic and fragmented, and even squeeze each other to hurt students. On the other hand, the market for providing professional services for college students is still blank in China and has great potential. Students' life is monotonous, and their mental emptiness is increasingly exposed. Senior students face many difficulties when they go out to find a job. They often hit a wall and even commit suicide. Even if they find ordinary jobs, there will be a series of social problems such as unfamiliar housing and safety in the local area, and they are helpless. They urgently need a national college student organization to help them!

(2) Overview of the project:

Based on the analysis and reasoning of the above data, we decided to adopt the operation mode of "e-commerce network+fixed telephone+fixed store address" in all colleges and universities across the country, and use the national unified database technology to provide perfect pre-sale, mid-sale and after-sale services for college students. On the basis of providing strong after-sales service for internal exchanges among colleges and universities, measures such as "multi-party goods transfer+fast logistics" have been taken to speed up the transaction and ensure the success of both parties. At the same time, using our national network and platform, we will provide comprehensive humanized services for senior graduates who move around the country, carry out regular campus activities for college students all over the country, strive to select new people, tap students' internal potential and activate their spare time life.

(3) Market investigation and feasibility analysis:

We conducted a sample survey of more than 2,000 people in our school, including 600 freshmen, 400 sophomores, 500 juniors and 500 seniors. Sias market research:

1. Have you bought second-hand goods in the past two months?

2. When, where, how and how much did you pay for it?

3. What are the satisfaction and dissatisfaction in the transaction?

4. If there is a "second-hand trading platform", are you willing to trade?

5. What other services do you want to provide?

No second-hand transactions:

You don't like second-hand goods, or something? The questionnaire survey tells us that in the past two months, 53% people in China have bought second-hand goods, such as e-books, electrical appliances and small commodities. More than half of people complain that the second-hand quality is too poor and there is no relevant after-sales service. 27% people said they wanted to buy second-hand goods but didn't find the right goods or wanted to sell things, but they couldn't sell them for a long time or at a satisfactory price. 10% means that there is no desire to buy for the time being. If the school has a store that specializes in providing second-hand goods, it is informative, indicating that it is willing to try, and may even buy other things that it has no intention of buying. 65,438+00% people are not interested in secondhand at all, or they are not at ease to try. They buy new ones when they have money, and express their willingness to sell some unnecessary goods, but they can only sit idle for a long time because they can't find a buyer.

"At present, all second-hand transactions in colleges and universities are limited to goods with sales precedents such as electronics and books. In fact, they don't know that some things have potential buyers, but sellers unilaterally think that there are no channels and markets. "

A detailed interview was conducted with 50 students who went out to find a job after graduation from our school. It was found that 44 students said that it was really difficult to find a job, and they had to find a job with their classmates, which was safe and reliable, but it also restricted their freedom of activities and the information was unclear in strange places. When asked, what would happen if a college student's own organization could help them anytime and anywhere? Most people were surprised to say that it was great, and six people said that it didn't matter, Dont Ask For Help would starve to death!

College Students' Online Entrepreneurship Plan 3 I. Purpose and Business Model

Our shop is based on honesty and love as a bridge. We are willing to gain more friends, knowledge and wealth from each other. Our business purpose is: pay a piece of true feelings and gain more trust. Sincere unity, customer first. Our store belongs to the B2C business model, which means the e-commerce activities of commercial organizations for consumers.

Second, the commodity overview

Our shop mainly deals in lovers' series of goods, mainly jewelry, aiming at young people's online shopping preferences.

Third, the introduction of Taobao.

Taobao, the largest online retail business circle in Asia, is committed to building the world's preferred online retail business circle, which was founded by Alibaba Group on May 2003 10. Taobao's current business spans C2C (person-to-person) and B2C (business-to-person).

By the first quarter of 2008, Taobao had more than 62 million registered members, covering the vast majority of online shoppers in China. In the first quarter of 2008, Taobao's transaction volume exceeded 654.38+088 billion; In 2007, the annual turnover exceeded 43.3 billion.

According to a survey conducted by a third-party authoritative organization in 2007, Taobao occupied more than 70% of the online shopping market in China, and C2C occupied more than 80%.

Taobao advocates an honest, lively and efficient online trading culture, and insists that "treasure can't be scoured, and trust can't be abandoned." (Jin Yong)

While creating a safer and more efficient online trading platform for Taobao members, Taobao also wholeheartedly creates and advocates a family atmosphere of mutual assistance, relaxation and liveliness. Everyone who trades on Taobao can not only trade more quickly and efficiently, but also make more friends. (interview website www,)

At present, Taobao has become the first choice for netizens to start businesses online and be friends of the Chamber of Commerce. On June 5438+ 10, 2005, Taobao announced that it would create 1 10,000 employment opportunities for the society in the next five years, helping more netizens to find jobs or even start businesses on Taobao. As of 2007, Taobao has provided more than 200,000 direct jobs for the society.

Fourth, the market prospect.

Experts pointed out that nowadays, with the development of economy and the increase of people's income, lovers have more economic ability to build their own love path, giving gifts and souvenirs to each other and expressing their love for each other has become fashionable, and the couple's consumption market has great potential. Statistics show that China has a population of 65.438+02 billion, and there are more than 300 million young people aged 654.38+06-35. If everyone gives each other a gift of 654.38+050 yuan (just the price of a pair of shoes or a dress), then there is a market of more than 45 billion yuan. Calculated by 2000 counties and cities in China, each county and city will have a market share of 24.5 million yuan.

Online shopping has become a new fashion and will attract more young people. It is understood that among Taobao's top ten best-selling products, jewelry ranks seventh, eliminating the need for layers of middlemen to lower prices and making online goods more value for money.

According to experienced merchants, in the initial stage of operation, the popularity and customer base are still limited. With the accumulation of time, the store has accumulated a lot of repeat customers, and the old customers have brought more and more new customers, and the sales situation in the store will get better and better.

Verb (abbreviation for verb) business model

agent

Online shop consignment can avoid inventory pressure.

Online shop consignment can reduce investment costs.

Online shop consignment can greatly enhance their competitiveness.

Online shop consignment can greatly save purchase time.

Online stores can enjoy the wholesale price, but there is no order limit.

Online stores can provide exquisite pictures of goods for free, and the patterns processed and produced by professional technicians are clear and beautiful, which is beyond the reach of novice sellers themselves.

Other matters of intransitive verbs

Name of online store: "Love for a lifetime" couple ornaments

Initial capital: 0 yuan.