At the beginning of starting a business, it may be because there are good products or good ideas. However, under the call of the era of "mass entrepreneurship and innovation", many college students stopped looking for jobs after graduation and gave up their knowledge or professional skills acquired for many years.

To get in touch with something you are completely unfamiliar with, there is neither pre-market research nor detailed and comprehensive business plan, and there is no good product or good idea, just to start a business. It seems that there are no "so-and-so founders", "so-and-so company partners" and "so-and-so project leaders", and they all feel embarrassed and feel that they can't keep up with the times.

We look forward to an era of mass entrepreneurship and innovation, but this is just an expectation. Most people are not suitable for starting a business, and the core of starting a business is innovation. However, innovation is a state in which people are without me and people are superior to me. If everyone can achieve this state, everyone has it, and everyone is excellent, what about innovation?

Isn't the essence of business that a few people master most resources and exploit most people? Innovation is also a kind of resource, which is only in the hands of a few people. Without adequate preparation, it is difficult to become a minority. Mass entrepreneurship, mass suicide. Be careful, be careful again!

The premise of starting a business:

1, some abilities that entrepreneurs must possess. It is best for entrepreneurs to have relevant professional skills, at least in-depth understanding, and strong organizational and management skills in the industry they want to engage in.

Before starting a business, you should know whether you are a general or a handsome talent. Many people have strong professional ability, so they start their own businesses, but they lack the ability of organization, management and coordination, so they can't exert their team strength. It is impossible for the whole enterprise to succeed on its own. More importantly, we must have the qualities of modesty, prudence and continuous learning, which is the key to the continuous success of an entrepreneur.

2. Make full psychological and financial preparations, including not making profits within one year, but still paying employees. If the overall economy or industry is depressed, it may lose money for two years or even longer. These things must be thought out in advance and have firm beliefs. Only when we have a full understanding and psychological preparation of the difficulties when there is no profit and the funds needed for operation can we calmly cope with market changes.

3. Choose an industry that suits you. First of all, if the core skills of this industry are what you are good at or know, then you must be fully prepared before starting a business, including funds, skills and ideas.