The canteen food work is related to the vital interests of every student and the stability of universities and society. Doing a good job in college canteens is a concrete manifestation of practicing Theory of Three Represents, persisting in building the party for the public and governing for the people, and doing a good job of people's satisfaction. At present, colleges and universities are carrying out socialization reform of logistics catering and building canteen catering enterprises according to the requirements of modern enterprise system. 1. Advanced corporate culture concept is a positive spiritual motive force formed in the long-term survival and development of enterprises, which is highly praised and recognized by the majority of employees. It is a microscopic superstructure that adapts to and promotes the business activities of enterprises, which is embodied in excellent values, good social image and behavioral norms. It plays an irreplaceable role in rallying people's hearts and forming a civilized and healthy cultural atmosphere and environment. 2. Several aspects that should be paid attention to in developing advanced culture construction of catering enterprises in university canteens. Establishing scientific and advanced enterprise goals and concepts is the direction of enterprise culture construction. By analyzing and studying the new situation and problems in canteen construction and food management since the socialization reform of school logistics. At present, logistics catering enterprises in colleges and universities should establish new ideas, new ideas and new goals of "adhering to the purpose, safety and harmony, scientific nutrition and high quality civilization". We advocate that college canteens become a warm and harmonious home for college students, a window to learn about society and enrich life experience, a second classroom to cultivate students' good eating and cultural habits, participate in social welfare activities and exercise their living ability. B, strengthening learning is the ideological guarantee for developing the advanced culture of logistics catering enterprises in colleges and universities. On the spiritual level of corporate culture, we should first strengthen employees' profound understanding of the educational attributes of their own jobs, establish the concept of "teaching and educating people" in catering enterprises in colleges and universities, strengthen the education of Marxist philosophy for employees, and guide employees to look at today and tomorrow of schools and canteen enterprises with the eyes of connection and development. Guide the teaching staff to learn the theoretical thought of the new university security system and strengthen the profound understanding of the socialization reform of university logistics. Carry out socialist civic moral education for employees, cultivate their collectivism and hard-working spirit, and guide them to establish a good concept of canteen catering enterprises and professional ethics. Strengthen the study of Deng Xiaoping Theory and Theory of Three Represents Thought and the documents of the Fourth Plenary Session of the 16th CPC Central Committee, and cultivate the workers' ideological style of being brave in reform and innovation, willing to contribute and caring for others. At the level of code of conduct, we should strengthen the education of laws and regulations, form an efficient, scientific and harmonious management model, and create a good working and service atmosphere of "three services and two education". C. The brand image of university canteens is the main carrier of advanced corporate culture. The elements of the brand image of university canteens mainly include the scale and performance of university catering departments, the degree of civilization and economic strength, social reputation and style characteristics, employee image and industry status. It is embodied in the characteristics, safety, quality grade, technological innovation, consistent quality and price, staff quality, service skills, customer recognition and satisfaction, first-class management and so on. Since the beginning of the new century, colleges and universities in all provinces and cities have attached great importance to the brand image construction of catering enterprises in colleges and universities, which has significantly improved the industry status of catering in colleges and universities, greatly improved the catering level in colleges and universities, made the collective catering style suddenly rise, and continuously improved the satisfaction of school dining.