The key to a Taobao shop with an annual income of one million online celebrities lies in the perfect combination of application, traffic and transformation. Network celebrities have unimaginable traffic advantages and cooperate with professional e-commerce teams to complete the conversion and purchase of traffic. They created a model of "nanny+broker+supply chain" by getting through all links such as upstream design and production and downstream promotion and sales.

Guiding fan traffic into the e-commerce platform, and then realizing returns through commodity sales, this realization method of "network celebrity economy+e-commerce platform" has gradually become the mainstream. How to successfully channel fans to the e-commerce platform and complete the transformation is a test of the ability of online celebrities or online celebrity teams. The advantages of online celebrity+e-commerce lie in accurate user base and smooth commercialization path.

Take the clothing industry as an example. According to the data provided by shop detectives, during Taobao 20 1 1, my favorite wardrobe, Qian Furen House, earned more than 1 billion a day.

The essence of network celebrity phenomenon is the decentralization of fan economy, and there are obvious defects in "network celebrity" shops: lack of supply chain support, irregular team management, too single fan economy and too short "life cycle" of network celebrities.

A well-known online celebrity should not only build his own core competitiveness, but also protect his own brand. This can't be done by high face value or a few beautiful pictures, but it also takes a lot of time and energy to operate.