In today's era of developed networks, online e-commerce has long been the main way for people to shop. I believe readers know that Alibaba is the largest e-commerce platform in China, but it is worth mentioning that it is also an e-commerce platform that can compete with Alibaba, and its boss is Liu, a person who claims to have never sold fakes, but he was a money-making machine during his college years. What's going on here?

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Liu was born in an ordinary peasant family in Suqian, Jiangsu. When he was a child, the main food was corn, and Liu's parents also needed to run boats and fish every day to support their families. Therefore, Liu and his sister can only be entrusted by their parents to take care of their elderly grandmother.

Liu began to do all kinds of farm work when he was five years old. Besides, he has to take care of his sister. Although his family was poor when he was a child, he could catch fish in the river and try his best to take care of his sister.

Growing up in such a family environment, Liu knew from an early age that if he wanted to change his destiny, he had to acquire knowledge. Therefore, he worked very hard, and his grades were among the best in his class since he was a child. He did well in the college entrance examination and was successfully admitted to China Renmin University.

Everyone in the village knew that the Liu family was poor, so he raised some eggs and 500 yuan money for him. Liu's kindness made me very moved. Later, when he succeeded, he did not forget to repay his kindness. After returning home, he gave a big red envelope to every old man in the village.

From the moment he entered the university campus, Liu vowed never to ask for a penny from home again, so he began to tutor for living expenses in his freshman year, and even didn't go home to earn tuition in winter and summer vacations. However, in his sophomore year, Liu met something that bothered him very much, that is, he studied sociology, and it was difficult to find a job after graduation, so he later worked in the school computer room and studied programming.

From then on, he made money by programming to write software for others. During his junior year, Liu earned hundreds of thousands of dollars by writing software programs, which not only made him stop worrying about tuition fees, but even built a new house for his parents in his hometown. After making money, he was also extravagant and bought himself a mobile phone of more than 20,000 yuan. You know, at that time, he could afford a mobile phone, which proved that this person's economic strength was very strong.

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But Liu is not satisfied. He wanted to seek more opportunities to make money, so he opened a restaurant next to the school. Unfortunately, the restaurant was on the verge of bankruptcy only eight months after it opened. Because his employees tampered with it, he lost more than 400,000 yuan and owed a lot of foreign debts.

After the restaurant closed down, Liu realized that he still had serious shortcomings in management, so he deliberately went to work in a Japanese company in order to learn advanced management concepts and pay off some debts through work.

Two years later, Liu rented a 4-square-meter counter in Zhongguancun to sell CDs and computer accessories. This time, he learned a lesson and thought about management for a long time. Slowly, the turnover of the store increased.

By the end of 1999, the turnover of Liu's small shop had earned hundreds of thousands of dollars. However, during 2003, due to the outbreak of SARS in China, people seldom went out to buy things, but Liu was bold and cautious and focused his attention on the Internet.

At first, he sold things on the forum, but not many people believed him at all, and not many people asked questions about the goods. Later, a host said that everything in Liu Xiangdong's shop was genuine, and his business gradually improved. Later, Liu simply transferred all his sales to the Internet.

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Later, he founded, and after several previous entrepreneurial failures, Liu had rich management experience. He established a very efficient management system, which not only succeeded in his career, but also made Liu live an enviable life emotionally.

His love with the girl with milk tea was once widely circulated on the Internet. Later, some unfavorable events happened to JD.COM. JD.COM has also been affected. However, Liu, who has experienced so many storms, quickly found a solution and weathered the storm safely.

I have to say that Liu is a model of an unpopular counterattack. He was born in a poor family, but with extraordinary perseverance, he founded a big company like JD.COM. He has many qualities worth learning. If he can gain something, he may benefit for life.