College Students' Innovation and Entrepreneurship Competition Plan 1 I. Summary
A very concise summary of the plan and business model, introducing your business project, generally about 500 words.
Second, the company description
A. The purpose of the company
B. Name and structure of the company
C. The company's business strategy
Describe your products and services in the most concise way here; What difficulties are you going to solve; How are you going to solve it? Whether your company is the most suitable candidate.
D. Relative added value indicates what new value your product provides to consumers.
E company facilities need to describe the planned company equipment in detail. Our production equipment and workshops are mainly concentrated in XXX.
Establish and develop production equipment, and strive to improve production and research capabilities to meet the growing customer demand. Increase the sales of our products and services through large-scale promotion offensive.
Increase distribution channels, retail outlets, regional sales and sales companies to adopt electrified direct mail classification.
Hire new employees according to the new marketing plan to support sustainable development.
Improve research and development capabilities, create new products that lead the trend, and improve competitiveness.
3. Products and services here, describe your products and services in a concise way.
Note that you don't need to disclose your core technology, but mainly introduce your technology, product functions, application fields and market prospects.
1. product service a
2. product service b
Explain how your products provide value to consumers and how you provide services. Your product fills the gap in the market that needs to be supplemented urgently. You can add photos of your products or services here.
A. Product advantages
B. technical description: 1. Brief introduction of unique technology II. Technology development environment
C. research and development
D. Future products and services
Explain your next-generation products and what more services you will provide to future consumers.
E. Service and product support
Fourth, market analysis.
Please briefly describe the industry, market and special supplementary areas in which your company is located. What are the characteristics of the market? What's the difference between your analysis and market research institutions and investment analysis? Analyze whether there is a new market? How will you develop this new market?
If you develop C++ or NT platform tools in the program software market, don't just talk in general terms, it is a big market worth 30 billion. If you are a C++ application development tool on nt platform, you should describe in detail how many C++ development software you sold last year, how many growing customer groups you have, and what is your target market? How much share did your competitors get? Are there any other market retailers or original equipment manufacturers selling your products?
A. Market description
We plan or are competing in XX industry. The value of this market is around XXX, and we think the main development trend of the whole industry will be (environmental protection, miniaturization, high quality and value).
Market research shows that the market will shrink to XXX by 20XX. During this period, it is expected that the market segments we strive for will be (growth, contraction, no development). The main force to change this situation is (for example, the price reduction of computers, the vigorous development of household appliances business, etc.). ) think that the biggest development of this industry will reach XXX. Your company may uniquely combine your products and services with the current business of the same company in XX Company. Nowadays, companies like XX are facing difficulties such as increasing labor costs.
B. Target market
We define the target market as X, Y and Z, and now this market is shared by competitor A..
Our products have the following advantages: high added value, excellent performance, high taste and individuality for enterprises.
C. Target consumer groups
What motivates people to buy your products? What is the attraction of your technology and products to users? Why do people choose your product service company?
D. sales strategy our marketing department plans to use different channels to sell our products. We chose these channels.
Characteristics of consumer groups
We chose these channels because:
1, consumption characteristics caused by seasonal changes;
2. The effective use of funds can make use of the sales channels of existing products in the market.
For each distribution channel, determine a five-year target sales volume and other assumptions. The assumptions for each channel are as follows.
Analysis of verb (Verb's abbreviation) Competition
Please tell us the important competitors by product, price, market share, region, marketing method, management means, characteristics and financial strength.
A. Description of the competition
B. Market entry barriers to competitive strategy
Please study the main obstacles to enter your market segment and the obstacles for competitors to imitate you here.
Six, marketing strategy and sales
A. sales plan
Describe what kind of business you want to do. And the market segment you want to enter. Distribution channels used, such as retail, direct sales to commercial organizations, OEM and electronic media. Also describe the market share you want to achieve.
B. Sales strategy
Describe your sales strategy. Including how to promote products: through advertising, mail promotion, radio or television advertising.
C. Distribution channels and partners D. Pricing strategy E. Market communication
Your goal is to strengthen, promote and support the hot spots where your products can better meet the needs of consumers. The only principle is to find all possible favorable ways to abandon it.
Seven. financial analysis
Financial data summary.
Eight. appendix
Please list the following materials, if any.
A. Company background and structure
B. Resumes of team members
C. Company promotional materials
D. Related vocabulary
Planning of college students' innovation and entrepreneurship competition II. The huge development potential of China IT market.
The informatization level of various industries in China is relatively low. The penetration rate of personal computers in China, Beijing, Shanghai and other big cities is less than 30%, which is less than 10% in China. With the popularization of Internet and the acceleration of national economy informatization, there is a continuous market demand for computer products, and the computer market in China is still the market with the greatest potential in the world. In the next few years, facing the challenge of multinational companies entering China, domestic finance, insurance, telecommunications and some traditional industries will accelerate the pace of industry informatization construction, increase investment in IT equipment, improve the level of informatization as soon as possible and enhance their competitiveness; The large-scale development of the western region has gradually entered the implementation stage, and the state continues to tilt toward it in policy. The construction of communication, transportation, power grid and other infrastructure in the western region and the modernization of radio, television and education industries will bring huge business opportunities to the IT industry.
Second, China has obvious advantages in IT manufacturing.
After 20 years of development, PC is moving from a technology-oriented industry to a consumption-oriented industry. A basic feature is that production and technology costs account for a small proportion of the total cost, while product sales costs account for 60% ~ 70% of the total cost. This cost structure is very similar to the cost structure of store management and fragile home appliance industry, which also means that it is feasible to use home appliances as PCs. Judging from the development of China's household appliances industry, China has an unshakable advantage in the world structure, which is also the main reason why some foreign IT giants have moved their manufacturing centers to China. At present, in the Pearl River Delta and Yangtze River Delta regions of China, the agglomeration effect of IT industry has been formed, and the continuous development of IT manufacturing industry will drive the development and growth of upstream and downstream industries and related service industries, with an annual growth rate of more than 18%.
Third, China's software and information service market will continue to maintain a growth rate of around 20%.
China's software and information service market will maintain a rapid growth trend, and will continue to maintain a growth rate of around 30%, which will remain a strong driving force for China's IT market in the next few years. Last June, the government of China issued "Document 18", namely "Several Policies to Encourage the Development of Software Industry and Integrated Circuit Industry". Its main content is to focus on the domestic market and the international market, focusing on personnel training and domestic software development, and strive to reach an industrial scale of 250 billion yuan by 2005, realize software export of 2 billion US dollars, cultivate more than 100 software brands, and have 800,000 employees engaged in development. From the perspective of development, software technology is now in a period of gradual popularization. It should be said that development is slower than hardware, and the maturity of information services will lag behind hardware and software. At present, the technology popularization trend of software products is not obvious, but the software product market will move from the introduction period to the growth period. Due to the continuous pull of domestic demand, the whole software and information service market will continue to grow rapidly in the next few years.
According to CCID Consulting's quantitative forecast of China computer market in the next few years based on the mathematical model, it shows that the sales of China computer market will maintain a rapid growth trend of 22.0% compound annual growth rate in 20 12-20 15. From the perspective of products, the compound growth rate of computer hardware market is 19.6%, and the growth rates of software and information services are 27.3% and 27.7% respectively. 20 12-20 15 China computer market scale forecast (unit: 100 million yuan) 2002, 2003, 2004, 2005 compound annual growth rate product hardware +096538+09.6% software.50003.00000000005
Fourth, the software industry's revenue growth slowed down.
In 20 10, China's electronic information industry realized revenue of 7.8 trillion yuan, up 29.5% year-on-year, of which the software industry realized revenue of10.3 trillion yuan, up 310.3% year-on-year, accounting for17.10 of the total revenue of the electronic information industry.
According to the quarterly data, from the first quarter to the fourth quarter of 20 10, the software industry achieved 2573,3475,3634 and 368.2 billion yuan respectively, up by 25.7%, 3 1.8%, 32.3% and 34% respectively, and the revenue and growth rate showed an upward trend quarter by quarter. There are strong seasonal factors in the revenue recognition of software industry, so the centralized settlement in the second half of the year leads to the accelerated revenue growth. During the Eleventh Five-Year Plan period, the average growth rate of China's software industry revenue was 28%, compared with the average growth rate of 47% during the Tenth Five-Year Plan period, the upward trend slowed down obviously, and the software industry began to shift from high-speed growth to a relatively stable new stage.
20 1 1 In the first quarter, the software industry achieved revenue of 345.4 billion yuan, up 27% year-on-year, and the growth rate was 1.3 percentage points higher than that of the same period last year. Considering that the income of the software industry has strong seasonal factors, the first quarter is usually the signing stage and the fourth quarter is the centralized confirmation period. Therefore, the low growth rate in the first quarter does not affect the expected annual income growth of 25%-30%. We believe that with the deepening of domestic industry informatization, the demand for software products will continue to rise.
From the software industry prosperity index and entrepreneur confidence index, after experiencing a decline of 1 quarter, it resumed its upward trend and rose to 159.7 and163.2 respectively in the fourth quarter; Although the two indexes fell in the first quarter of 20 1 1, respectively, to 150.4 and 155.6, they are still in the high boom zone, and the development momentum of the industry is still improving. We believe that the 20 1 1 software industry will continue to develop steadily.
Five, the computer hardware industry revenue continued to grow.
20 1 1 quarter, the income of China computer hardware industry was 483.6 billion yuan, up 20.34% year-on-year, continuing the high-speed growth since last year; Export delivery value reached 333 billion yuan, a year-on-year increase of 7%, and the growth rate dropped by 24.9 percentage points compared with the same period of last year. Among them, the number of microcomputers produced was 6 1.63 million, up by18.8% year-on-year; There were 45.42 million notebook computers, up 8% year-on-year.
For college students who want to start a business now, it is indeed a period in which opportunities and challenges coexist. At present, we should seize this opportunity and strive to improve our ability.
But there are some things to consider before starting a business.
First, entrepreneurship should have sufficient resources.
Many people are very short of resources when they start their first business. The lack of resources reduces the probability of success in starting a business, but it is impossible to have completely sufficient resources. Generally speaking, two conditions need to be met in terms of resources: one is to have the least resources to enter an industry, and the other is to have different resources. If none of the conditions are met, there is little possibility of success in starting a business.
The conditions of entrepreneurial resources mainly include several aspects: entrepreneurial resources: what is the mode of making money; Customer resources: who will buy;
Technical resources: how to win the trust of customers? Managing resources: how to operate;
Financial resources: whether there are enough start-up funds;
Industry experience resources: the accumulation of information and common sense in this industry;
Industry access conditions: some industries are protected and restricted by some policies and need to enter the qualification conditions; Human resource conditions: whether there are suitable professionals.
Entrepreneurs with the above resources do not need to have 100%, but they must have at least some important conditions, and other conditions can be obtained through marketization. If entrepreneurs have enough financial resources, the shortage of other resources can also be made up; If there are enough customer resources, the lack of other resources is easy to change.
The conditions for starting a business are: sufficient funds? Industry experience? Customer resources? Technological innovation? Business operation ability? Are there any obvious advantages compared with the upcoming competitors?
Second, think twice before starting a business.
Before starting a business, you should think carefully, evaluate repeatedly, and consider maturity before acting. Besides adequate resources, psychological preparation is the most important. The following aspects are worth considering. 1. Why should I start a business? Are you determined enough to take risks? Are you willing to give up your past interests? Second, do I have the abilities and qualities that entrepreneurs should have, can I withstand setbacks, have comprehensive qualities, or have special technical expertise? 3. What are the core resource advantages of my entrepreneurial success? What I have is: sufficient capital? Industry experience? Customer resources? Technological innovation? Business operation ability? Are there any obvious advantages compared with the upcoming competitors?
Fourth, do you have enough patience and endurance to survive the start-up period? Estimate how long it will take you to survive the start-up bottleneck stage and how long you have to prepare.
Fifth, what is the biggest risk of starting a business, what is the worst result, and can I bear it? Don't just think of the optimistic side, you must be fully prepared for the risks, otherwise, your confidence will be shaken when the actual situation is different from your imagination.
Answer the above questions clearly before deciding whether to start a business. Many entrepreneurs fail because they have not made enough psychological preparation before starting a business. They rushed to start a business and finally failed in a big mess. If they are not prepared enough and the conditions are not available, it is not too late to start a business again.
Third, start a business before starting a business.
Enter the industry to work for others, and accumulate experience and resources through work experience. Then the "tuition fee" will naturally be paid by other bosses.
Many people start businesses under the pressure of survival, hoping to earn more money and live a better life. So at the beginning of starting a business, there was no career, and the choice of starting a business was blind. Starting a business for the sake of starting a business, before starting a business, what industry to enter and what profit model to adopt are all at a loss. Many entrepreneurs register their companies with their business scope in mind. Before starting a business, entrepreneurs must have a clear entrepreneurial direction before deciding to start a business. If you choose an industry, you must accumulate some experience in this industry and collect relevant information before starting a business. If possible, you can first consider entering this industry to work for others and accumulate experience and resources through work experience. Then the "tuition" will naturally be paid by other bosses, so you don't have to pay the tuition in your own entrepreneurial time. You have industry knowledge, customer resource channels and profit model. If you start a business again, success is just around the corner.
Fourth, business ability is the most important.
The ability to make money is the most important thing. As long as you have excellent management skills, you will naturally find investors. Many investors are looking for good project investment every day.
Many young people put too much emphasis on the influence of financial factors when starting a business. Actually, it is not. Although capital is very important in entrepreneurial conditions, the most important thing is the entrepreneur's personal business ability, especially business ability. If capital is the fundamental factor, well, I will give you an investment of100000. What do you run and what can you guarantee to make money? I think, I'm afraid many people can't guarantee and don't know what to invest, so financial factors are not unique.
The ability to make money is the most important thing. As long as you have excellent management skills, you will naturally find investors. Many investors are looking for good project investment every day.
In the early days of starting a business, the ability of entrepreneurs is very important, and every detail must be done by yourself. Starting a business is not an easy task. Among the personal abilities of entrepreneurs, business ability, customer development ability and comprehensive contingency ability are very important. In fact, entrepreneurs are often business managers, and it is easy to get orders. Many successful entrepreneurs come from the business world. With customers and orders, natural things become easy.
The author's personal entrepreneurial success is also based on his professional accumulation in the past ten years. When the business ability is cultivated, success will naturally come.
For aspiring entrepreneurs, it is very important to constantly build their own business capabilities. It's a good idea to start by learning to do business. When you have the ability, there are naturally many opportunities to start a business, especially in today's era of making money by ability, business ability is the most important.
Fifth, it is easier to start a business internally.
Among entrepreneurs, there are several successful types, those who start their own businesses from scratch, those who cooperate with others in technology, and those who start their own businesses within enterprises. The author thinks that the third way of starting a business is the easiest to succeed.
A better choice for an entrepreneur is to enter a successful company in a planned and strategic way, gain the trust of the boss first, and then look for suitable opportunities. It is suggested that the boss invest in new projects from the perspective of company development, so that there will be opportunities for entrepreneurship. As the initiator of the project, he will naturally be entrusted with an important task by the boss. Many enterprises will need to develop new projects. If they venture to find someone to invest, there won't be many opportunities for cooperation. The key is the question of trust. Why should people who meet by chance trust them? Domestic enterprises are weak in management and control, and enterprises value loyalty over ability.
Starting a business from within an enterprise has many advantages: strong capital strength support, management guidance, enjoyment of comprehensive resources, utilization of business resources, and help of brand image. If the business of a startup company is continuous or related to the parent company, it is easier to succeed.
I think we can start a business.
1, network service
Business opportunities: provide networked customer relations, office automation, marketing and other services for enterprises. At the same time, it also provides personal services for opening online stores or using the network.
Opening suggestion: first, we should find out the market situation of network services and find the intermediate services to maximize profits; Secondly, we should provide professional services and operations, try to do only one thing, and win with "precision".
2. Computer rescue company
Such companies mainly provide technical support and computer product maintenance services. Computers and accessories are exquisite. If you use it improperly or encounter a "virus", you will "strike". With people's increasing dependence on computers, the demand for computer rescue services is also rising. At present, there are more than 40 million computers in China, and the number is increasing at an alarming rate every year. With such a huge consumer group, computer rescue companies have no worries about the natural market. It is understood that at present, computer rescue companies are mostly aimed at enterprise users. Therefore, opening a computer clinic for individual users should be a good entrepreneurial direction.
Opening suggestion: You must have a solid technical foundation, excellent hardware knowledge and rich practical experience, which can help users solve various intractable diseases encountered in the process of using computers.
This is a high-tech field.
In the eyes of most entrepreneurs, the high-tech field is unattainable. In fact, under the trend of market segmentation, there are also some gaps suitable for individual entrepreneurship in the high-tech field.
4. Mobile games
Business Opportunity: In September 2003, China charged for "mobile phone treasure chest" and officially launched the domestic mobile game industry. Although the number of users of mobile games can't be compared with online games for the time being, with the maturity of technology, the gradual downward adjustment of fees and the improvement of users' requirements for convenience, there is huge room for development.
College Students' Innovation and Entrepreneurship Competition Plan 3 I. Project Name: Tea Industry Development
2. Project location: xx village-entrepreneurial base of university student village officials
Third, the entrepreneurial project background:
1. In order to actively respond to the call of the Central Committee and the Organization Department of Taihu County Committee to encourage and support college student village officials to start businesses, make college student village officials take root at the grassroots level, enhance their sense of mission and realize social value. Under the correct leadership and careful care of the township Party committee and government, Lesheng Village in Liu Fan Township took the opportunity of college student village officials' entrepreneurship to guide farmers to actively start businesses to increase their income, establish tea planting bases, drive the masses to get rich together, and at the same time open up the road to employment, so as to promote employment through entrepreneurship.
The soil in our village is fertile and suitable for the growth of tea trees. The total tea planting area in the village is 65,438+0,080 mu, which is the main tea producing area in Liu Fan Township, and Lesheng tea is also well known. However, most of the tea in our village is scattered, lacking unified and large-scale management, weak driving and radiating ability, and low sales price, which leads to poor sales of tea products and low benefits, which directly affects the market share of tea in our village and the overall economic benefits of tea industry. In order to lead the tea industry in the whole village to develop in the direction of high quality and high efficiency, enhance the popularity of Lesheng tea, and start the brand of xx tea, we specially apply for the entrepreneurial base of xx village college student village officials, focusing on developing the tea industry in this village.
Four. Project scale:
1, transforming Lesheng old tea garden 100 mu;
2. Newly-built tea planting base 100 mu, with a cultivation period of 3 years;
3. Technical equipment: There are 14 tea machines, such as enzyme-fixing machine, carding machine, dryer, aroma-extracting machine, etc., which produce three production and processing lines of Lesheng tea, green tea and Zen tea. Prepare to continue to add tea dryers, conveyor belts, kneading machines and other equipment.
Verb (abbreviation for verb) capital planning:
Source of funds:
1, self-raised. Partners shall contribute capital according to their shares, enjoy rights and perform obligations.
2. Apply for the College Student Village Venture Fund.
3. Investment from other organizations, etc.
Capital investment:
1, tea garden reconstruction 100 mu, XX yuan per mu, * * * 200,000 yuan;
2. The land rent for the newly-built tea garden is about 52,000 yuan per year;
3. 200,000 yuan of land consolidation and reclamation in the early stage;
4, buy tea seedlings per mu of 600 yuan, * * * 60,000 yuan;
5, artificial maintenance and fertilization 50 thousand yuan a year;
6, product promotion 5000 yuan;
7. Prepare working capital of 300,000 yuan;
8.* * * is 867,000 yuan.
Benefit analysis of intransitive verbs
First, economic benefits. After the start-up base is put into use, the return on investment during the cultivation period is small. After the end of the cultivation period, it is estimated that the annual net income of adult tea trees is about 3000 yuan per mu. Starting the base can effectively drive farmers in our village to get rid of poverty and become rich, and establish a stable economic income channel for the majority of tea farmers through the acquisition relationship between tea factories and nearby tea farmers. Increase jobs. After the project is completed and put into production, it can provide nearly 50 jobs for the village, solve the employment problem of some surplus labor in our village and reduce the burden on the government.
Second, social benefits. Strengthening the confidence of grassroots development and building the entrepreneurial base of "village officials" for college students in our village are the in-depth promotion of the work of enriching the people by the CPC Central Committee, the county party committee and the government, and also add new changes to rural economic and social development. Our village economy is relatively weak, lacking "double strong" leaders who can "lead the way and lead the rich", and the masses lack the methods and confidence to achieve leap-forward development. The practice of college students "village officials" to start businesses and enrich the people can make their knowledge and ability reflect their value on the rural stage. The confidence released by "confidence is more precious than gold" is the most prominent social benefit at present, which greatly enhances the confidence and courage of grassroots cadres and masses to accelerate the realization of building a well-off society in an all-round way.
Third, personal interests. It can enhance the sense of responsibility, demonstration, competitiveness and dedication of college student village officials to enrich the people and strengthen the village, and hone their will and growth skills in the practice of starting a business to enrich the people.