At the beginning of the league, it was sponsored by Royal Philips Electronics. On April 24th, 2006, Li Ning Brand held a press conference in conjunction with China University Sports Association. From the seventh session, the league was hosted by Li Ning (China) Sporting Goods Co., Ltd., and China Sports Agency Management Co., Ltd. was the exclusive business and promotion organization until the eleventh session (201-2012 season). 20 12 10 15 Xtep (China) held a press conference with China University Sports Association. The league started from the first 12 season (20 12-20 13), sponsored by Xtep (China) Co., Ltd. and advertised by Guangdong Youshi Media Co., Ltd.