Wang Yong, Greenland Group, said: In fact, the formulation of policies in the past two years has played a great role in stabilizing housing prices. I hope that in the future, the formulation of policies should be considered comprehensively, and many policies are less operational. In addition, I think demand can really be guided by public opinion. Regulation policy is not to restrain demand, but to guide demand. Some people think that the house must be big and in the center of the city. It is correct to guide him through some policies.
Developers should pay more attention to social responsibility.
Ye Weiqi, assistant general manager of Cheng Kai Group, said: No matter what the national policy is, enterprises can only adapt. It doesn't make much sense to "game" with the government. Therefore, the government should also consider the situation of developers, and can't put the blame on developers. It is suggested that the government and developers put themselves in their shoes. First of all, it is necessary to clearly distinguish between the responsibilities of enterprises and the government, and clearly distinguish between corporate interests and social responsibilities. If I make high profits, the value of state-owned assets will increase. This is the responsibility of the enterprise and is inherent. Enterprises make profits and provide taxes, and the government should use taxes to let low-income people own houses. It doesn't make much sense to say how much pricing is appropriate now. No matter how low the price is, some people can't afford it. The "Wanyuan City" developed by our company sells well. In fact, we also hope to sell it slowly, but he queued up three days in advance. As a result, the market is so tight. Now the house in the outer suburbs can't get out, and the inner ring is very nervous. I think that when two million people went out, there were all kinds of problems in transportation, medical care and school, and so many people went, all these problems came out. Even if I live 20 square meters in the old city, I really don't have a job to babysit for others, and then I will fly away. The house is too big to pay the fare. If the surrounding industries and employment cannot be solved, the vacancy rate in the suburbs will still increase. Therefore, it is necessary to solve the supporting problems of these places so that everyone is willing to move out. In addition, "double increase and double decrease" has a certain effect on the improvement of housing prices in the city center. In some aspects, to solve the comfort problem, we should also consider the land utilization rate. We have been to new york. Without a tree, we are sometimes too rigid. But it's so flexible that everyone touches the ball. So it's hard to plan.
Wang Yong, Greenland Group, said that we have a clear understanding of corporate interests maximization and social responsibility. Since the establishment of 15, we have invested 300 million yuan in public welfare and donated 1 100 million yuan, but these publicity are not enough. We develop in other places, basically by donating local primary schools and poor students to do more work, and so on. Gradually, we feel that real estate enterprises.
Xu Honglin, vice president of Pengxin Group, believes that the government should play a decisive role in stabilizing the housing market and housing prices. There are three aspects of market economy: government, developers and consumers. Who will play the role of stabilizing the housing market among the three? Developers can definitely play a starting role. But the cost of developers is there and it is scattered. So do consumers. Therefore, the key to stabilize the housing market is the government.
The general manager of Hengjian Real Estate said that government departments should further improve efficiency. In recent years, it has become more and more difficult to develop land. It used to be simple, but now it's complicated. Of course, this is not a matter of one aspect. I think how to improve the work efficiency in all aspects so that the existing land can be put on the market as soon as possible, without too many restrictions, is also a measure to increase supply. On the one hand, developers should follow the requirements of the government, on the other hand, the government should also consider how to improve efficiency. 7090 I personally feel that after the proportion of small and medium-sized units increases, developers will not encounter too many problems, because the low total price has always been better to sell. The problem now is that policies should be matched, and the so-called policy matching is planning, because the construction planning standards in Shanghai are relatively high, and there are requirements for walkways, toilets and corridors. It is difficult to design a house with such rules now. Consider whether these requirements are compatible with the development requirements of 70/90. Judging from the design and planning of small and medium-sized apartments, the multi-storey problem is not big, and there are problems in small and high-rise buildings, but it can still be overcome. Now I can only do it foolishly, such as canceling a balcony. The key to solve these problems is that policies should be matched, management should be improved and management should be more effective.
To stabilize housing prices, we must first stabilize land supply.
Dong Suming, chairman of Shanghai West Group, said: There are frequent policies, but many problems still cannot be solved. Stabilizing the housing market is actually very simple, that is, solving a structural problem and controlling housing prices from the source of land.
It is suggested that the government should make a plan not to demolish the old city. We understand the dilemma of the government. After attracting investment, there are still many places where the old city has not been transformed, but it has encountered the "bottleneck" of demolition. It is very difficult for our enterprise to move four plots of land now. The government should reflect on the way of land supply. The government should provide cultivated land. In fact, the task of relocation and demolition should also be undertaken by enterprises, which is difficult to solve. At present, many plans are artificial and lack scientific nature. As a result, the housing structure is wrong, and finally the house price is wrong. Real estate is a relatively high degree of marketization in various industries, and the competition is extremely fierce. Naturally, there will be many rules, and the market will force developers to consider problems. Now, 70/90 is being implemented. I asked many people around me if they would buy a 70/90 house. They all said they wouldn't buy it, but only bought a house of 120- 140 square meters. You should set a range for this policy, but it is mandatory now. The government should seriously consider how to scientifically regulate the market.
Gao, general manager of Zhongfu Group, pointed out that the signboard of the new jiangwan city was put up and sold at a sky-high price. Those who took land seven months ago earned more than 654.38 billion yuan in land revenue alone. I think the government's "hand" should do a lot for the overheating of real estate. In the past two years, it has pushed two 6.5438+million yuan, which should not slow down. If it continues, it will play a great role. Government intervention should also be a market behavior. When it comes to the current real estate market, we can't help but talk about the cost of relocation. Our company's project demolition permit was issued in February 2004. At that time, 1500 households moved more than 400 households. After the relocation, the area welcomed the Expo and let it go first. I waited for a year and a half, and then it was the central shopping mall style reserve, and then it stopped. This is three years. One person moved in 2004 was 1 1 000. Now 200,000 people can't move, and this cost is rigid.
Xu Honglin, vice president of Pengxin Group, said that the government should be the main body to stabilize housing prices. What is the core of house price? It's land price. A big difference from the previous development is that 100% of the land comes from the government, and all the land comes from the government to stabilize the housing market and housing prices, and try to control land prices and demolition costs. The higher the cost, the higher the house price. The government should try to solve the housing problem of low-income people. At the beginning, we responded to the call of the government and developed 6.5438+0.7 million square meters of affordable housing.
The representative of Central Group said: Shanghai's land price is relatively high, so we moved to Jilin for development. We have been developing real estate for so many years, and it is unfair to regulate developers in one direction, because the land price cost is also quite high. From 1997 to 2007, our company developed housing, and the price has basically synchronized with the average housing price in Shanghai. As a state-owned enterprise, we don't have the mentality of getting one vote. There are so many houses built that they can't be sold. This is the relationship between market pricing. The surrounding houses are priced higher than ours. We have more than 9000, and they want more than 10000, so they still sell it. In fact, they are not affected by regulation. Besides, it's really hard to move. The enterprise has three relocation projects, and I don't know when it will be closed. We are going to pay some money and don't want to continue.
Increase supply and improve structure
Hangzhou, general manager of Construction Real Estate, put forward several suggestions for the continued stability of Shanghai's housing market: First, increase supply. I think the stability of the whole real estate market is that both the supply and demand sides should be stable, and the demand stability in Shanghai is objective. From the supply side, it is necessary to increase supply. One is to increase the actual supply, that is, how to make the real estate now developed go to the market; The other is to balance supply and demand in the future, and constantly increase the amount of land. From the current situation, there are some changes in the supply: the supply of commercial and office land is relatively large, because in addition to the lease of commercial office, another piece has to go to the market. Objectively speaking, the cost of this piece is relatively high, while the supply of residential land is relatively small. So I think this should be considered from the perspective of supply and demand structure.
The second is to improve the structure. At present, the existing problems are as follows: First, the supply of the inner ring is decreasing, and the proportion continues to decline, and the commercial and residential volume in this proportion is increasing. On the one hand, it is necessary to strengthen the development outside the outer ring, on the other hand, it is necessary to give full play to the enthusiasm of developers for the development inside the inner ring, because it is difficult to move and demolish cultivated land now. On the one hand, it is impossible to do much under the financial pressure of the district. Of course, the scale of demolition is also moderately controlled now, but I have always had a view that from the perspective of urban management, a large number of emigration will also bring many practical problems, such as employment, transportation, education and medical care. While you are building many new cities, you are also wasting many original resources in the city center. Therefore, under the premise of increasing the supply outside the ring, the development scale inside the ring should also be moderately increased, which will enhance the enthusiasm of developers and better participate in some preliminary development. There are still many supporting commercial houses available outside the ring. In fact, I think how to better guide supporting commercial housing to the market is also a topic we have to solve. You can't leave these houses empty. As the relocation in the city has changed, monetization has increased and commercial housing has decreased. This is a problem. How to combine this piece with low-rent housing and increase the supply of small and medium-sized units has a great relationship.
Dong Suming, chairman of the Western Group, believes that real estate played a leading role in large-scale economic construction in the early years. People's more view is that cheap houses can't be bought. What is a cheap house? There are many complicated problems here, involving land supply. Structurally, we are missing two large pieces. One is the lack of real low-priced commercial housing, and almost no one has entered the market. Our company is now working on two "100000" projects. At present, the bridge can't be sold, and a lot of funds are idle there. Another structure is that the rental housing provided by the government is relatively scarce.
Wang Yong, head of the development department of Greenland Group, believes that the current land supply structure is tight, the overall housing supply is insufficient, and there are many businesses. This round is mainly improved demand, the cost of real estate speculation is at least 10%, which is relatively rigid, and they have little choice. As far as developers are concerned, they are not sure about buying land at present, and the land price is surprisingly high. Some developers have no projects and are eager to get land, but he doesn't know when and how much land the government will release, in what area and about how much area. In the past two years, land supply, especially lots of good land, was very small, and developers were eager to get land, so the competition was fierce and the price was high. Therefore, it is suggested that there can be a land push plan to avoid this situation and blindly take land at a high price.
We think "70/90" is a very good idea, and many customers can't afford a big room. Now the problem is mainly technical. First, the small apartment can't meet the technical requirements of kitchen and hygiene. If this piece is satisfied, the living space will be compressed. According to the new standard and "70/90", the room type will be unsatisfactory. We found that some remote places mainly focus on improving demand, but if the area is controlled too small, it will not be improved. Regarding "no cover, no cover, no speculation", we don't look at how much a property sells, but at the healthy operation of the whole enterprise. This is our business philosophy. We have also calculated that if the policy allows building houses, our profits will be higher, but it also means losing development opportunities. We have internal rules. We take the personal behavior of some salespeople seriously in the past few years, because a big group must pay attention to its own image.
The media correctly guides rational consumption.
Dong Suming, chairman of the Western Group, pointed out that it is necessary to correctly guide the media. I hope the media can correctly publicize people's psychology of buying houses. Now there is something wrong with the people's psychology of buying houses. China people's investment concept is also a factor that leads to the unsatisfactory housing price and housing market. What kind of buyers have what kind of housing market. Last time I went to Shenzhen, the house there was equivalent to 30,000-40,000 square meters from our inner ring to central ring, and it was sold out. The increase in Shenzhen is also quite terrible. At present, many college students in Shanghai just graduated 1 or two years ago and said that they could not afford to buy a house. This is normal. At that time, we were welfare housing distribution and renting houses. It took years to buy a house. So I think consumption also needs publicity. I don't think housing prices in Shanghai are very high.
From the mentality of our developers, the house we sell is a little lower than the nearby price, but the quality is definitely the best. Now the house price is not what we want to do, and the land price has risen far. What do you mean by selling at a low price? At present, the cost of relocation is too much for developers, and the government has not considered the source. The relocation law should be revised and the people should cooperate. It is useless to rely solely on the cooperation of enterprises. No matter what happens, it should be two-sided, because it is a pair of contradictions. Now the media and public opinion reports always criticize developers, how developers have the passion to do the work. To stabilize the housing market, we should consider it comprehensively and fundamentally, and we should not stare at it. We developers must try our best to stabilize housing prices, but the stability of housing prices is related to consumers, suppliers and the government. I hope the government will not do too administrative regulation and respect the market.
Wang Yong, Greenland Group, said: In fact, the formulation of policies in the past two years has played a great role in stabilizing housing prices. I hope that in the future, the formulation of policies should be considered comprehensively, and many policies are less operational. In addition, I think demand can really be guided by public opinion. Regulation policy is not to restrain demand, but to guide demand. Some people think that the house must be big and in the center of the city. It is correct to guide him through some policies.
Developers should pay more attention to social responsibility.
Ye Weiqi, assistant general manager of Cheng Kai Group, said: No matter what the national policy is, enterprises can only adapt. It doesn't make much sense to "game" with the government. Therefore, the government should also consider the situation of developers, and can't put the blame on developers. It is suggested that the government and developers put themselves in their shoes. First of all, it is necessary to clearly distinguish between the responsibilities of enterprises and the government, and clearly distinguish between corporate interests and social responsibilities. If I make high profits, the value of state-owned assets will increase. This is the responsibility of the enterprise and is inherent. Enterprises make profits and provide taxes, and the government should use taxes to let low-income people own houses. It doesn't make much sense to say how much pricing is appropriate now. No matter how low the price is, some people can't afford it. The "Wanyuan City" developed by our company sells well. In fact, we also hope to sell it slowly, but he queued up three days in advance. As a result, the market is so tight. Now the house in the outer suburbs can't get out, and the inner ring is very nervous. I think that when two million people went out, there were all kinds of problems in transportation, medical care and school, and so many people went, all these problems came out. Even if I live 20 square meters in the old city, I really don't have a job to babysit for others, and then I will fly away. The house is too big to pay the fare. If the surrounding industries and employment cannot be solved, the vacancy rate in the suburbs will still increase. Therefore, it is necessary to solve the supporting problems of these places so that everyone is willing to move out. In addition, "double increase and double decrease" has a certain effect on the improvement of housing prices in the city center. In some aspects, to solve the comfort problem, we should also consider the land utilization rate. We have been to new york. Without a tree, we are sometimes too rigid. But it's so flexible that everyone touches the ball. So it's hard to plan.
Wang Yong, Greenland Group, said that we have a clear understanding of corporate interests maximization and social responsibility. Since the establishment of 15, we have invested 300 million yuan in public welfare and donated 1 100 million yuan, but these publicity are not enough. We develop in other places, basically by donating local primary schools and poor students to do more work, and so on. Gradually, we feel that real estate enterprises.