In fact, I have been doing WeChat business for more than a year, and I have come into contact with many white people. The biggest headache for them is that there are few people in the circle of friends. Brush the screen every day to see for yourself. What should I do if I get the goods but can't sell them?
I think doing WeChat business should have the following points.
For the understanding of WeChat business, I think there are still a large number of people's cognition staying at the point of "sending photos to brush friends circle".
Although this is true, doing WeChat business is really not that simple.
Wechat business is still an immature new selling mode, and there should be many "ways to play". As for how to play "hi" and "cool", I think there are several points that should be possessed.
(A) good products
In the Internet age, consumer shopping is a transaction based on "trust", and its logical order is: firstly, trust in platforms, such as Taobao, JD.COM and Jumeiyoupin, which have relatively perfect credit systems and after-sales guarantee, can gain our trust. The second is the trust brought by the brand and word of mouth of the product itself, and the third is the personal trust of the merchant.
For example, when we buy things online, most people will first think about which platform the products we need will be on, such as Taobao, then we will habitually look at the brands and comments of the products, and finally we will look at some information of the merchants to decide whether to buy them.
The gameplay of WeChat business is actually about "fission". Starting from your circle of friends or shops, the first friend to buy is the first fission, and then that friend attracts the next user to buy through "drying friends circle, oral communication and various community communication", which is the second fission. And so on, spread out layer by layer.
But how can users be willing to spread it for you? The key still depends on the product. If the quality of your product is excellent, it can solve the pain points and needs of users to the greatest extent, and users use it well. Are you afraid that users will not help you spread it? The quality, packaging and service of a product are all extreme, and we are not afraid of users' dissatisfaction, nor are we afraid that users will not spread it for us for free. Almost all the users who bought it in the end were exposed to friends or spread it orally.
In fact, when it comes to this, it is not just the WeChat business. I think any sales model is inseparable from high-quality products.
Once the product goes wrong, the damage to the brand is unpredictable.
The people corresponding to your product attributes are your precise people. For example, if you make skin care products, then you should find someone who is interested in skin care products.
Attention! The above is about accurate people, not "accurate fans". So how can we be called an accurate fan? Simply put, people know what you do, and after seeing your promotional information, they are interested in you and your products. We call them "accurate fans" who actively add you as friends. The conversion rate of friends added in this way is high, which is more conducive to the recruitment of transactions and agents.
Wechat business is not as difficult as you think, nor as simple as you think. If you enter the micro era with the mentality of waiting for business to come to your door, I advise you to quit as soon as possible! What is WeChat business? The first is the source of goods, the second is the source of customers, and then the promotion of products. No matter what you do, if you don't work hard and struggle, you will only accomplish nothing!
(B) to gain the trust of users
Whether you want to sell goods to consumers or recruit agents, the premise is to gain the trust of the other party first. Wechat business is a social-based "trust transaction". The key to doing WeChat business is to establish a relationship with users, and this process is to gain the trust of users.
Applying through friends is the first step to build a trust relationship, the second step is to make friends interested in what you send, and the last step is to comment, interact and communicate with friends. In the long run, strangers become acquaintances, and weak relationships become strong relationships. Stranger friends will also rise to the affirmation of your products on the basis of affirming your personal character. As long as your products and services are ok, you can basically close the deal.
Many people say that I also add friends every day and advertise in my circle of friends, but why is the sales volume not good? Is my product not good, or is there less advertising? This series of questions, and so on.
As an experienced person, I personally experienced this confused process, and through a little exploration, I solved this problem myself. The people who took our team last year were not very successful, but they sold as many as three figures a year. Several of my friends brought tens of thousands of grades a month. Since I brought the team, I found that the strength of the team is really important! A good team can make you earn more money every day, while a poor team may get you into trouble.
Why do you say that? Because a person's ability is limited, especially the newcomers who have just come into contact with Wechat business, most of them are marketing professionals from all walks of life, so it is impossible to be proficient in copywriting design and marketing planning. The core work of the agent team is to give full play to the initiative and interact with more people. As for the copywriting, pictures and daily activities of the circle of friends, it needs the special arrangement of the team. Agents are hard to do, just do what they say. Those who can do copywriting or do their own design can be included in the "copywriting group" and "visual group". In this way, under the promotion of professionalism, individuals can concentrate on selling this piece and do better and better with the help of the team.
(3) Work hard on product promotion and copywriting.
Exquisite pictures and packaging are the first factors that cause users to shop impulsively.
I think the exquisiteness of pictures and packaging is essential. In the Internet age, people's desire to buy is inseparable from pictures and packaging. Maybe someone will say at this time, as long as the product is awesome enough, this is not absolute, right?
I can tell you for sure, yes, there is no absolute, but products with beautiful pictures and packaging are definitely better than products with ugly pictures and packaging.
For example, there are two products, A and B, which have the same function and the same price, but the pictures and packaging of product A are beautiful, while the pictures and packaging of product B are ordinary and even a little ugly. If you remove various factors such as marketing methods and put A and B in front of you, which one would you choose?
I believe that most people will choose A. As for the reasons, first of all, A is better than B in visual effect, and it can catch users' eyes instantly. Secondly, people like beautiful things, and the visual enjoyment and impact will be conveyed to the brain at the first time, and then the brain may be able to send an impulsive command at that moment: I want to have it! Finally, by comparison, A and B have the same function, but A is more beautiful, so buy A. ..
If there are still people who don't believe it, think about it. Why does Taobao make a profession rise rapidly and grow rapidly? This profession is art design!
The role of the artist is very simple, that is, to beautify the shop, beautify the products, and improve the visual effect of the shop and products with his own professional skills, thus improving the purchase conversion rate of the whole shop. So I won't talk about its importance.
Personal ability is always limited, which is why Xiaobai had better join a team to do WeChat business first, instead of bumping into it by himself.
1. Pay attention to the details: Where did the WeChat business die? Wechat business died in its own inner fear. Once he gets scared, he won't do it. Wechat business sometimes needs to assemble as many troops as war!
2. You must be familiar with the technical things in the circle of friends, such as grouping, such as the various usages of WeChat backstage, and you must try it yourself.
3. Wechat can completely open people's hearts, the lowest touch, don't blindly cater to those so-called celebrities, then you will lose yourself.
Friends circle needs time and energy to let go, and must not be impetuous. Once people are controlled by their impetuous emotions, it is difficult to make efficient and accurate judgments, and it is also difficult to write something quietly, so that others can know that I am a sincere person, an unpretentious person and an open-minded person through words, so every time I write, I must feel my true feelings, even if I don't polish them.
(4) Learn to run your own circle of friends.
Micro-community is the general trend. Anyone who plays WeChat should understand the importance of community. Every community is a circle, and the benefits brought by this circle are immeasurable-contacts and channels.
What is the most valuable thing lacking in this century?
It is talent, contacts and channels.
Talent is not the focus of our talk today. Talk about contacts and channels.
If you investigate carefully, you will find that some well-done WeChat businesses will basically have their own WeChat circles. They enjoy resources, experience, contacts and channels. The advantage that these resources bring to everyone in the circle is that you can "willfully" dominate all kinds of contacts and use all kinds of resources, not to mention making big money, but at least you will go more smoothly than the average person.
Therefore, the third thing that WeChat business should have is a good circle.
You often go to "shake" and add "people nearby" Try to find a good circle, squeeze in and blend in, and you will gradually discover the mystery.
The importance of evaluation and praise
1. Continue to pay attention to and evaluate, and the evaluation content must be written by yourself. When evaluating, the content must not be entertaining, just a few, such as good, early, haha, hehe.
2. When others give you an evaluation, you must reply to others, so that the person who gives you an evaluation will feel that you value him! Whatever you are busy with, do it. Don't make excuses or reasons for yourself.
These are definitely practical experiences. Now my circle of friends is so lively and wonderful. If you want to do it, you can do it. My friends who pay attention to my WeChat business have basically made their own achievements.
(5) learn to take the initiative to suck powder.
Fans are attracted by their personal atmosphere. For example, I now have 1572 friends. Except for more than 1000 friends, most of my customers have done more than 50% business.
The best way for me to use powder is to share valuable articles and leave my own micro-signal in an appropriate way to attract others to add me. People who come to add me are interested in products, because they already know what I do when they add me. Who will add WeChat business if they are not interested in products, and be screened every day?
Some people may say that my writing is poor and I can't write soft articles. Actually, I'm not good at writing, so how did I do it?
Because I do skin care products, I found many posts about maintenance, beauty and skin care on the Internet. I integrated the content, made appropriate changes, and shared some of my own experience with you, linking the selling point of the product with the G point of the customer. This will be more attractive. This kind of attraction is basically precision powder.
Most of the products of WeChat business are aimed at female customers, and the contents of hair care, beauty and skin care will be shared. Any girl who loves beauty will be interested. As long as your post is attractive enough and the exposure is high enough, there will be a steady stream of fans to join you. My experience is: micro-marketing, value is king, otherwise it is hooliganism.
Where can I find a soft post? In this internet age, you can collect a lot with your fingers. For example, Tianya and other forums. No matter how bad it is, Baidu keywords how to lose weight, how to protect skin, how to care, and put their posts together. If you are too lazy to do this, you can also pay someone to write it for you, but I personally don't recommend it. Let's be diligent in WeChat business.
Powder absorption is only part of the whole marketing. After the drainage is completed, the customer may not place an order immediately. How to use the circle of friends to realize the transaction involves many skills and knowledge. Due to the limitation of space, I will share it here first.
Generally speaking, the essence of marketing is the product first, the team second and the execution third. With the emergence of grassroots economy, entrepreneurs have gradually increased. I think if a newcomer doesn't have many resources, the first thing to do is to improve his credibility and turn himself into a trustworthy brand or business card. Through your personality, the influence will begin slowly.
To repeat, even if you don't have 100 fans now, if you are all "hardcore fans", you are great. In addition, you should think about how to increase customers' experience of your products, make the experience feel right, and let them know about you, your products and your brand in all directions. I believe it will be finished soon. Friend, give yourself a little confidence ~ ~ ~
Finally, let me say my own words: WeChat business is an immature business model with advantages and disadvantages, but regardless of the advantages and disadvantages, I think the above points should be possessed by all micro-businesses.
Good products+solving pain points+fission communication+network circle, combined with these points, I think WeChat business will always have a place for you.