There are two main risks in the catering industry: internal and external.
There are management risks and food safety risks.
External factors are mainly the risk of copying the empirical model, consumption ability and taste acceptance.
Management risks mainly lie in two aspects: First, the kitchen chef is unstable. It is suggested that there must be a reliable person in this investment, but it is not recommended to give away shares. It's better to have some foundation and be able to identify some technical problems. We should always pay attention to whether there are more suitable candidates. Second, cash contacts such as purchasing and cashiers are at risk of corruption. Purchasing needs an assistant, and the assistant should be replaced at any time. It can be avoided to some extent. The cashier adopts two or three single systems. The waiter has a menu, the cashier has one, and if necessary, the customer has one on the table. You can check the amount regularly and irregularly, which can effectively avoid losses.
Force majeure mainly includes the destruction of business premises, municipal maintenance and paving, demolition, infectious diseases and so on. This is a factor that must be considered when choosing a business place. If you know in advance, you can consider buying property insurance for damaged business premises, and the rest can't be basically solved ... Hehe, otherwise it won't be called force majeure.
Business plan for catering industry:
Here are several business outlines for analysis: (designed for intermediate style)
(1) position.
(2) Style decoration.
(3) The number of guests received.
(4) Total number of employees.
(five) the head chef, administrative department, floor, accounting department management personnel.
(6) Staff training
(7) clothing and tablecloths.
(8) tourist class source.
(9) Sources of funds and interest.
(10) List of shareholders.
(1 1) supplier selection.
(12) Selection of tableware.
(13) Selection of kitchen range and articles.
(14) business promotion mode.
(15) gourmet series.
(16) Fire prevention measures.
(XVII) Emergency measures for employees (resignation and resignation).
(eighteen) back to the current period.
Catering investment scheme 1: the present situation and development of catering stores
The development of hot pot and Chinese food in catering industry is almost saturated. So when we invest, we draw a conclusion from several aspects of consideration and investigation and analysis. In order to return huge benefits, we will use the returned funds to expand the market and develop the economy.
The market development field of fast food independent economy is very extensive, and consumers are also very pure consumers. Compared with the external market, there is less competition, simple independent operation and small investment, serving young working-class and college students. Students and working-class people are our customers. How should we serve our customers? First of all, we should attract the attention of students and young working class.
Let them visit our store in the shortest time, and use various marketing methods; Secondly, how to make customers who meet for the first time become potential customers, old customers and seed customers, the marketing methods used are also varied. There are many successful cases of opening stores in this form in Chengdu. Like Hans King. Brazilian barbecue. Curry curry fast food. Are all success stories. The most important thing is that there is no such store in Xindu, and competition equals nothing.
Catering Investment Scheme II: Market Survey around Xindu
Analysis of surrounding restaurants:
1. Most restaurants are ordinary small Chinese food with no special features. The dishes are mainly Sichuan style and hot pot.
There are two western fast food restaurants around, one is Korean barbecue. One is Dicos. Both stores are doing well, but their tastes are out of date. The most important two are fatal shortcomings, that is, the cost performance is not high.
At least one of the two families who want to have enough food spends around 50 yuan, so that we can make better dishes and better services at the price of 36/ person.
3. The surrounding restaurants rarely use marketing strategies, except Dicos, which can be used for reference.
Catering Investment Plan III: Catering Store Development Plan
Now Chengdu is a new special zone. Xindu is the key development object of Chengdu. With honesty and service as the aim, unique style as the primary development measure, and catering and leisure as the development goal. Take opening a restaurant as the main development model and build your own brand.
With the diversified development strategy, the new capital economy is developing rapidly, thus bucking the trend and expanding its own market. Strive for a year or two, and after earning the principal, some profits will be used to expand the market.
Catering Investment Scheme IV: Shop Master Planning
1. Find a shop of one or two hundred square meters. It's best to buy some chairs and sofas in the second-hand market, which are 90% new and have certain characteristics.
2. Recruit three chefs, four waiters and one or two students to take part-time jobs in the school.
3, the decoration must be generous and decent, with a sense of separation, to seize the consumer's consumption vision, first attract vision, then taste, and finally integrate a feeling.
4. Before opening, there are certain advertising activities. Introduce yourself to your friends and ask them to taste your personal feelings for free. Needless to say, they will give you live publicity. The other one also saves money. There are also leaflets distributed at the gates of major campuses in densely populated areas. Although the tactics are a bit outdated, they are effective and affordable.
The waiter's main job is to clean up the dining table and the shop, which is spotless at all times and has no greasy feeling, leaving a deep impression on customers. Every employee is required to handle his own hygiene first, so as to better serve customers. If there are customers or unclean things or environment, he should deal with them immediately, apologize and change food or clean them. If the customers are not satisfied, he can accompany them to apologize.
6. Our quality, service and environment should be first-class.
7, in order to improve the quality of service, we must pay special attention to employees, let them really into the service, make good use of the service, points system, if the more points, the more bonuses at the end of the month, rewards and punishments clearly, no matter who did something wrong, they must be responsible for themselves or leave immediately.
8. In business, marketing activities can be carried out in a certain period of time to attract more customers.
Model business plan for catering industry II
Entrepreneurial goal
Establish a standardized and sound management model of fast food companies, and establish a large-scale fast food chain company, Tehaote Fast Food Company, through effective management and investment.
market analysis
The pace of social life is generally accelerating, which brings opportunities and challenges to the survival and development of fast food industry. Although the fast food industry in China is developing very rapidly, the dominant position of foreign fast food makes most markets have nothing to do with Chinese fast food. How to occupy the market step by step is the first problem to be solved.
The survey shows that when the per capita income reaches xx dollars, the traditional housework will turn to society. With the economic development of China, the fast food industry in China will enter a stage of rapid development.
At present, the existing western-style fast food is not suitable for China people's fast food consumption concept and traditional dietary needs. Moreover, the development of fast food in the United States has always been known for its low price and is the object of daily consumption by the public. In China's fast food market, the price of western-style fast food is unacceptable to the general public, which also determines that the working class can't often consume that novel fast food.
But as far as the existing Chinese fast food is concerned, the situation of small, dirty, chaotic and poor is still very serious, which provides an excellent market opportunity for us to build Chinese fast food chain stores. As long as we can seize these market opportunities, improve the problems existing in the management of Chinese fast food and develop our own characteristics, then our entrepreneurial plan to enter the Chinese fast food market and occupy a large market share is very likely to succeed.
Typical, incarnation
1, a model of special fast food service industry.
Customer-centric, customer satisfaction as the purpose, through customer satisfaction, and ultimately achieve the promotion of the company's business philosophy.
2. Target market positioning.
Chinese fast food industry acceptable to the public. Customer groups: office workers, children, leisure people, tourists, etc.
3. Market strategy.
Production industrialization, product standardization, scientific management and chain management.
(1) The name of the virtual company, employees' clothing, business philosophy, internal management and the head office are unified, but there is no excessive decoration and no business restaurant. They are more like a fast food container distribution center. They receive related finished products from the company's distribution center, and they can be shaped as long as they are processed in a single room. The fast food products of the virtual company are mainly provided for office workers to have lunch at work. Their front desk reception service is also virtual, relying on telephone ordering system and fast delivery system. Through the establishment of telephone delivery service of food delivery line, the company minibus and service personnel are responsible for the delivery.
(2) Breakfast strategies of mobile fast food companies.
In view of the characteristics of large liquidity and tight time for breakfast, the company minibus and service personnel with uniform models move to the main demand outlets to provide customers with convenient and nutritious packages. Because of the large number of students, we should promote students' nutritious fast food near the school and pay attention to the propaganda of nutritious food, paying attention to both economic benefits and social effects.
(3) the image strategy of fast food enterprises
Fast food restaurants located in commercial areas and tourist attractions fully reflect the company's clean, hygienic, affordable and warm corporate image. Please ask a professional advertising company to do a set of advertising planning, starting from the characteristics of the company, highlighting the characteristics of characteristic fast food.
The investment plan is from point to surface. Based on the characteristics of a region, consumer groups initially developed to a certain scale, and after selecting several outlets, they also launched fast food business. In the future, it will be gradually extended to large and medium-sized cities according to the development of the cause.
In the early stage of development, we will vigorously develop the services of virtual fast food companies and mobile fast food companies that western fast food has not yet set foot in, and then expand the development space of the company after the company has accumulated strength and has a stable customer consumption group.
How to prepare to open a snack bar, the specific process is as follows:
1. Find the company address.
2. Sign the lease contract and ask for a copy of the real estate license (handle the business license and hygiene license).
3. Find the construction drawing of the decoration team and report it to the fire station and the health supervision office.
4. After obtaining the approval documents of fire control and sanitation, the construction shall be carried out according to the drawings.
5. Don't survive at this time, you should contact the industrial and commercial bureau for investment and make a capital verification report (local industrial and commercial bureau).
6. After the completion of the project, report to the fire and health inspection site.
7. After passing the examination, go to the health supervision office for a health permit.
8. Keep & gt going to the Industrial and Commercial Bureau for handling & gt
8. 1 leading << name pre-approval >; & gt fill in and approve the name (abbreviation: naming)
8.2 Re-issue & gt Fill in and register the enterprise (at this time, you need to show your health permit and the capital verification report of the real estate license lease contract to the industrial and commercial authorities).
8.3 All formalities are completed, and the business license will be obtained after 5 working days.
9. Go to the tax authorities with a business license & gt
10. Go to the Bureau of Quality and Technical Supervision for handling; & gt
1 1. Go to the bank to open an account.
The cost is about 1000 yuan.
First of all, find the civil affairs department to do a re-employment concession card. Then it will open. You don't have to go through the formalities first. After getting the permit, you have to pay taxes. Leave it on first. If the industrial and commercial bureau finds out, they will take the initiative to come to you. I will keep doing it until I find it. Generally, no one wants to issue an invoice. Don't be afraid, when the industrial and commercial tax comes, just say that you borrowed money after you were laid off, you didn't know how to go through the formalities, your business was bad, you lost money, and you didn't want to work for long. Find reasons to find acquaintances and find ways to reduce taxes and fees. If it is impossible, pay temporary tax. If the business is good, we will slowly complete the industrial and commercial tax procedures. Handling licenses, tax registration and health permits is a fixed process. Easy to handle.
The general process of opening a physical store
The process of opening a store is a working procedure that must be followed when opening a new store. The basic process is as follows:
1: Formulate the strategic plan for the development of the new store.
When opening a new store, we should make a strategic plan for the future development of the new store. For example, the speed of opening a store, the scale of opening a store, and the development prospects of new stores. When looking for new opportunities to open stores, there are usually two choices: one is to add new retail stores in cities with existing retail stores; The second is to open new retail outlets in undeveloped cities. The first case is easy to make decisions, while the second case usually requires a more comprehensive and systematic decision-making process. For individual investors, store opening plans often pay more attention to short-term business forecasts than long-term store opening plans.
2. Conduct market research to determine the intention of opening a store.
Conduct rigorous market research, determine retail opportunities, and decide the intention of opening stores, such as the number and area of stores.
3. Choose the store format and retail store size.
There are many kinds of clothing, shoes and hats. From the investment point of view, there are self-operated chain stores, franchise stores and first-class dealers. From the existing forms of physical stores, there are product catalog outlets, floor stores, shops in stores, clothing trade cities, clothing retail exhibitions, mobile stalls and so on. Clothing brand enterprises can also choose the form of franchise stores according to the needs of sales staff.
4. Select the store area
When choosing a store location, you usually need to analyze your own business advantages. First, open a shop in the central city where the competition is not too fierce, and then radiate it to the surrounding cities. This is a relatively safe method.
5. Shop location investigation and selection
After choosing a city to open a store, it is necessary to conduct in-depth and detailed business circle analysis to determine the specific store address. Under normal circumstances, a place with the conditions to open a shop should have the following four characteristics: first, the selected lots are consistent with its brand image; Second, convenient transportation; Third, the passenger flow should be large enough; The fourth is to choose the right competitors. In clothing retail, competitors usually take bonuses as the benchmark, which has a positive effect on attracting target customers and adjusting business strategies.
6. Make a store opening plan and implement it.
Used for retail store decoration, opening preparation, trial operation, etc. , it is necessary to make a good timetable and implement it as planned.
7. Open a shop to do business
When the layout of shop assistants, commodities and retail stores has been arranged, it is necessary to make a store opening plan to leave a good impression on consumers.
8. Evaluate the performance of newly opened stores.
Pay special attention to the performance changes of newly opened stores, often analyze the sales situation, sum up experience and review problems to improve and adapt to the local retail characteristics.
For new investors in clothing, shoes and hats stores, it is very important to straighten out the opening process and make a good opening plan.
The century of 2 1 is the century of being a boss. It has become the dream of many people to open a shop independently and be their own boss. However, what store can you open? How to open a shop? It can't be finished in a short time, there is a lot of learning.
1. Why do you want to open a shop?
① Emotional entrepreneurs. Mostly emotional, they are often attracted by some successful shops and are too optimistic about opening stores.
2 Rational entrepreneurs. Can be divided into two categories: first, born, such people have professional skills, starting from the foundation and slowly accumulating; Second, stop, watch and listen. They are in no hurry to invest. They want to know through various channels and find the best way to invest.
2. What is the success rate of opening a store? Experts believe that the success of store management? Technology? Is the basic living conditions; It is also indispensable to truly let the store take root and have sufficient competitiveness; Pay attention to market information, pay attention to the new forms and characteristics of consumer culture, and avoid falling into a vicious circle of price reduction competition when consumers tend to think rationally.
3. What kind of store to open ① If you are creative, passionate and radiant, you can consider operating buffet hot pot restaurants, traditional snack bars, lunch takeout and other catering services.
If you love exquisite and tasteful goods, second-hand boutiques, handicraft shops and small coffee shops can all let you show your talents.
(3) If you are extremely sensitive and feel homesick, nurseries and kindergartens will be your favorite.
If you always follow your feelings and always put yourself in others' shoes, pet shops, flower shops and garden shops just need your characteristics.
4. How to open a shop is to fight alone and open a shop by yourself? Or invite friends and family to partner? Or join the franchise system, and the headquarters will provide the resources for opening stores? Experts believe that if the store is related to past work experience and has held management positions, you can consider opening a store independently. However, if you have no experience, it is also a good way to reduce business risks by choosing the right joining system and learning management skills from it. It is best for a partnership to avoid the combination of two people, preferably three people, and no more than five people at most.
5. What investment factors need to be considered before opening a store? 1 What is the surrounding environment of the store? First of all, it refers to the environmental conditions around the store. Whether there are facilities such as garbage dumps that affect the environment in the store. The other refers to the prosperity of the location of the store. Generally speaking, areas with high population density, such as stations and commercial areas, and fork roads, are better, while hillsides, remote corners, high-rise buildings and other places are worse.
② Whether the traffic conditions are convenient. Is it convenient for customers to park after they arrive at the store? Whether the transportation of goods is convenient; Is it convenient to get to the store by car from other places?
③ Whether the surrounding facilities are beneficial to the store. Generally, there are only lanes and sidewalks on the street. When the vehicle is driving on the road, the line of sight can naturally sweep the sidewalks on both sides of the street. Pedestrians walking in the street will naturally walk into the shop. But if the street is more than 30 meters wide, it is sometimes unpopular. According to investigation and study, the street is 25 meters wide, which is the easiest to form popularity and passenger flow. It is not appropriate to open a shop on a street where lanes, bicycles and sidewalks are separated.
④ Population situation in service area. Generally speaking, the more people near the store, the denser the better. Such as business district, tourist district, university district, etc.
⑤ Income level of target customers.
500-word business plan model essay 3 I. Market analysis
There is a huge profit margin in the nail industry. According to the report of professional investigation organization, the nail market in China is developing rapidly, with an annual growth rate of about 300%. China has a huge consumer population. The nail industry is recognized as a high-profit and high-return industry and has become the most promising investment project.
Faced with such a huge female consumer market, investors from all walks of life are gearing up to enter or have already entered, but the primary mode of relying solely on profiteering and speculation is no longer feasible. Professionalism, sincerity and high value, the future development of nail industry will take branding, specialization and scale as the mainstream direction.
The operation orientation of nail shops will take the following forms: strong brand management, product company nail service demonstration shop, comprehensive nail shop integrating nail service, and reputation shop named after personal brand.
The more accurate the nail salon is, the easier it is for customers to remember. Being able to provide personalized value-added services is the key to the operation of nail shops!
II. Overview of existing nail shops and consumers
1. Consumers generally pay attention to the following points when choosing a nail salon:
(1) Professional level of nail shops;
(2) the service level of nail shops;
(3) the environment of the nail salon;
(4) The ability and reputation of manicurists in nail shops;
2. Consumers have the following requirements for nail shops:
(1) I hope that nail shops can improve their professional skills;
(2) I hope that the service environment of nail shops will be improved;
(3) Most people want nail salons to improve the service level of manicurists;
(4) I hope that nail shops can improve the overall quality of manicurists;
(5) Some customers hope that nail shops can improve their service types.
(6) More than 60% customers are dissatisfied with the services and overall quality of manicurists, and hope to improve.
3. Ways for customers to choose nail shops;
(1) Most people accepted it through their own detailed understanding and personal experience;
(2) Part of it was accepted through the introduction of a manicurist;
(3) Some of them were introduced by friends;
(4) Others come here through advertisements.
Most customers think that the service level of manicurists is average, which challenges our industry. Whoever can satisfy most customers will have a huge market.
In this industry, manicurists are highly mobile. Good shops should make more efforts in personnel training, and at the same time have their own methods to retain those excellent manicurists. Understand what is the ideal choice for employees and how to solve the most fundamental problems in reality.
Third, address analysis.
Mainly choose areas close to the city center and concentrated office buildings. The indoor setting should be elegant and tasteful, with an area of about 90 square meters.
The address is selected as: Building X, opposite Dalijiacheng, Wuyi Middle Road, Fuzhou.
Verb (abbreviation for verb) set up shop to invest.
It is estimated to be around 654.38+10,000 yuan. Including:
20,000 certification licenses.
Decoration 20 thousand
Instrument products 30 thousand
The rent is 3500 yuan/month.
Traffic and other expenses.
6. Popular nail shop service methods
(1) In a nail salon, the skills and services of manicurists and manicurists' assistants should well meet the needs of customers. Every manicurist should know his job well and be able to finish it well.
(2) A manicurist can accurately grasp customers' needs, establish customers' trust in himself, and thus convince customers that this is a professional nail salon.
(3) Every manicurist should do it: the service she provides to customers is what customers need and beneficial to them, instead of thinking that she is cheating customers.
(4) A manicurist should learn to communicate effectively with clients. While learning effective communication skills, he should also learn to put himself in the customer's shoes and understand the customer's needs from the customer's point of view, so as to truly meet the customer's needs.
(5) A relationship of trust and belief should be maintained between manicurists and customers. The manicurist's goodwill and enthusiasm for customers can only make customers trust. In fact, this is also a professional attitude, and most manicurists can do this.
(6) Improve our professionalism and let guests pay for our professionalism.
(7) Nail shops should have accurate and unique business positioning, so that enterprises can be in an invincible position in the competition.
Seven. The future of the project
With the development of this industry, manicure will become a major branch of the beauty industry. With the development of stores, branch stores and chain stores can be developed, with broad prospects.