Guangming net
201September 17 Guangming official account. com
Ma Xiaozhen and Liu Baozhong.
The popularity of the Internet is not only a revolution in information technology, but also a subversion of lifestyle. Post-90s vocational college students are a generation growing up with the rapid development and popularization of the Internet, and they are out-and-out "aborigines" in the Internet era. The Internet is deeply embedded in the daily life, study and work of almost every contemporary vocational college student. With the rapid economic and social transformation and the superposition of network growth experiences, the life world of higher vocational students is always full of reality and virtuality, and their life experience and socialization cognition are different from the traditional model. The research on the online use behavior of higher vocational students can not only see through their online life style, but also be an important way to know them, understand them and enter their life world.
Using the data of "China College Students Follow-up Survey" (PSCUS) conducted by Institute of Sociology, Chinese Academy of Social Sciences, this paper analyzes the Internet use behavior of higher vocational college students. PSCUS is a national sampling survey, which was officially implemented from 20 13. It conducts an annual follow-up survey of college students and graduates, covering different types and regions of colleges and universities. PSCUS conducted a questionnaire survey on 8 higher vocational colleges in 8 provinces including Heilongjiang, Hebei, Zhejiang, Anhui, Hunan, Guangxi, Inner Mongolia and Yunnan. Based on the survey data of 20 17 and 20 18, the effective sample size of higher vocational students is 5224 and 5 109 respectively.
Daily use of the network
According to the data of PSCUS 2065 438+08, social interaction, entertainment and information acquisition are the three most frequent uses of the Internet for higher vocational students, among which contacting friends, relatives and classmates through social software such as WeChat, QQ and Weibo is the most common thing they do online. Social network has gradually become an important field of interpersonal communication for higher vocational students. They establish different social circles in different social networks, and in many cases prefer to speak on social platforms or interact with others. Media dialogue is increasingly replacing face-to-face communication.
Network socialization has changed the way of interpersonal communication and expanded the frequency and space of interpersonal communication. However, the survey data also shows that there is a widespread "network social dependence" among higher vocational students who are used to network communication. Only less than 30% of vocational college students can avoid reading social software such as WeChat and QQ in their spare time, and 1 1.3% of vocational college students make it clear that it is difficult to avoid reading these social software.
In the sample of higher vocational students surveyed in 20 18, more than 40% students spend more than 4 hours online every day, and more than 20% students spend more than 7 hours online every day. Although the network has provided many conveniences for higher vocational students' study and life, the excessive use of the network has also had a serious negative impact on their normal life and study. The analysis results show that about 40% of higher vocational students forget to eat or sleep because of surfing the Internet or playing mobile phones, and more than 60% of higher vocational students have affected their academic performance because of playing mobile phones or surfing the Internet. Regular diet and work and rest have a great influence on the health of higher vocational students, and active participation in learning during college also plays an important role in the accumulation of human capital. Therefore, we should be alert to the possible negative impact of excessive internet access on the physical, psychological, study and life of higher vocational students.
Webcast and network celebrities
With the rapid iteration of internet technology and the wide application of new media, interpersonal interaction in cyberspace is becoming more and more common, and the following network subcultures such as webcasting and network celebrities are also becoming increasingly popular. In all kinds of cyberspace created by the media, participants share information, communicate with each other and enjoy emotions. Virtual existence is increasingly replacing traditional physical existence. In recent years, more and more college students have begun to pay attention to, accept and even join the ranks of live and online celebrities.
According to the survey data of PSCUS 2065 438+07, the proportion and frequency of higher vocational students watching live webcasts are relatively high. More than 60% of vocational college students have watched the live webcast, of which about 17.0% said they watched it almost every day, and only a little over 30% said they had never watched the live webcast. There are obvious differences between boys and girls in the types of watching webcasts. The top three types of live broadcast that boys pay attention to are games, sports and technology, while the top three types of live broadcast that girls pay attention to are beauty, food/cooking and health.
College students are not only viewers of live webcasts, but some of them are also part-time anchors. Although college students have not yet become the mainstream in the live broadcast group, they are full of curiosity and are willing to accept new things. They can show themselves through the live broadcast platform, earn economic income through "rewards" and "traffic", and even become famous and become "network celebrities". College student anchors have more comparative advantages in industry competition. They can provide users with more value by virtue of their high education, not just entertainment, interaction or emotional exchange. These reasons are also attracting more and more college students to join the live broadcast industry. According to the survey data of PSCUS, about 10% (10.9%) of vocational college students have made a live broadcast on the webcast platform, and about 30% (3 1.4%) of vocational college students expressed their desire to be network anchors.
In recent years, with the rise of Weibo, WeChat, Zhihu and other mobile social networks, the group of "network celebrities" has gradually emerged. Views, behaviors, etc. of network celebrities. On the network platform, these increasingly popular mobile Internet applications have influenced a wider audience and usually play the role of "opinion leader" on the network. "Network celebrities" also have a great influence on higher vocational students. According to the survey data of PSCUS, about110 vocational college students check the "online celebrities" every day, and about 1/5 vocational college students check the "online celebrities" at least once a week.
online game
Online games represented by the glory of the king have developed rapidly in recent years. Compared with primary and middle school students controlled by schools and parents, a relaxed university environment allows college students to spend more time on online games. PSCUS 2065 438+07 survey data shows that online games are very popular among higher vocational students. More than 20% (23.9%) of higher vocational students play online games every day, and these students play online games for about two hours every day on average. It is worth noting that online games are also very attractive to female college students. About 15. 1% girls said they would play online games every day.
Network survival is a double-edged sword. Higher vocational students are in the era of rapid development of Internet in China. The vigorous development of science and technology, the leap of economy and the revolution of society are superimposed on them, which makes their network behavior engraved with a unique brand of the times. Internet has become an important field for higher vocational students to socialize, get information, rest and entertain. The network dispels the traditional discipline and constructs their personalized and diversified lifestyle, but the expansion of technical rationality also makes them easy to lose their value rationality in the virtual field. Therefore, we should be highly alert to the possible negative consequences of excessive and improper use of the internet by higher vocational students, such as frequent internet access affecting normal diet and work and rest, reducing the time and energy devoted to study; Over-reliance on social software leads to more real social barriers; How to help college students set a positive example in the era of "network celebrities" is full of challenges to college students' ideological and political education; Online games consume time and money, and excessive addiction will affect learning and even cause serious psychological problems.
In this regard, higher vocational colleges should fully understand the characteristics of students' network survival, make good use of and give full play to the positive role of the network, and carry out daily teaching, communication and management with the help of the Internet. In addition, the government and universities should also pay attention to creating a good network environment for college students, strengthen supervision and guide them to use the Internet scientifically and reasonably. College students should also strengthen their self-discipline, improve their autonomous ability of network behavior and cultivate good habits of network use.
(Author Ma Xiaozhen is an associate researcher at Zhejiang Industry and Trade Vocational and Technical College, and Liu Baozhong is an assistant researcher at the Institute of Sociology of China Academy of Social Sciences)