With the improvement of living conditions and the change of parents' doting on their children, many college students have different consumption concepts. In the past, children worked hard to make money and save money for college, but now college students' consumption concept is more enjoyment; In their minds, college is the place where they enjoy life, and their parents are the main channels to provide them with a better college life. If they don't know how to cherish, they will just spend it casually.