Xiao Li opened a clothing store, but because of poor eyesight, it caused inventory pressure. Her initial venture capital was only 40,000 yuan and her inventory was 20,000 yuan, which made her miserable. Many college students easily encounter the same problem as Xiao Li, that is, lack of experience. College students are advised to look at the market more and not to act rashly.

The second bottleneck-financial pressure.

College graduates often borrow money from their parents, and the amount is generally not too large, so their financial pressure is different from that of white-collar entrepreneurs with a certain economic foundation. Economic pressure directly leads them to have the mentality of quick success and instant benefit. In this state of mind, it is easy to make mistakes in decision-making, leading to abortion of business plans.

The third bottleneck-thin connection.

College students often overestimate their abilities and can't handle the relationship with customers well. In fact, independent entrepreneurs need everyone to collect firewood, so that entrepreneurship is easy to succeed. However, they often have thin social relations and no connections, which greatly interferes with their entrepreneurship, affects efficiency and reduces the chances of success.