Tang: Male, born in1May 1995, 1974, graduated from Southwest Jiaotong University, professor and doctoral supervisor. At present, he is a professor and doctoral supervisor of the Western Business School of Southwestern University of Finance and Economics, director of the Institute of Urban Brand Strategy of Southwestern University of Finance and Economics, an outstanding talent of the Ministry of Education in the new century, and concurrently secretary-general and executive director of the International Brand Strategy Society, director of the China Market Society, and Apex &；; Consultant of Ogilvy & Mather Brand Marketing Consulting Co., Ltd., expert consultant of Chengdu municipal government brand development, expert of Chengdu famous trademark review and adjudication board, executive director of CCTV Microfilm Youth Channel, and independent director of Sichuan Blu-ray Development Co., Ltd.