12 compulsory courses include: management strategy and policy, management control, management economics, marketing, organizational behavior, management communication, human resource management, production and operation management, financial management, enterprise and government and international economy, management simulation training, and how to be a good general manager. Among them, the former 1 1 course is arranged in the first academic year, and how to be a general manager is the only required course arranged in the second academic year.

For businessmen in China, business schools used to be a stranger. Successful businessmen in the world's second largest economy (China) are faced with the same embarrassment as the American business community in 1930s: the business spirit of standardization, persistence, pioneering and innovation cannot take root in the soil of China. This has prompted a large number of China entrepreneurs and students who are unwilling to lag behind to advance wave after wave and travel across the ocean to get the truth from the best business schools in the United States. There are more and more face of china in Harvard Business School today. Wang Shi, chairman of Vanke, is the representative of the business elite in this trend.

Why is Harvard Business School so explosive and attractive to the most successful generation of entrepreneurs in China?

"Harvard first, then America" is a great honor and knowledge for graduates of Harvard University. The United States has stood in the western hemisphere for 300 years, and most of its aura is shrouded in a group of capable, intelligent, pioneering and world-oriented business elites. Although many of them are engaged in different industries, different ages and different backgrounds, they all have the same origin-Harvard.

In Harvard Business School, there is a Harvard business soul you don't know, a Harvard business school system that embodies the American business spirit for a hundred years. It can be said that the goal of Harvard elite is to rule business. This is also the soul of generations of Harvard business elites.

When the monopoly empire was established in the 20th century, business management faced the dilemma of dating and talent shortage. All American businessmen who get rich face friction-the biggest crisis between inheritance and fracture: Rockefeller, the oil tycoon, is as rich as his enemies.

China, but can't let children copy their extraordinary business management skills; Carnegie, the steel giant, can only spread his business ideas through investment, education and foundations. Even talented entrepreneurs Ford and Taylor, facing their heirs, have regrets and sighs that "engineers are not as good as teachers".

The appearance of Harvard Business School has combined the professional skills and theories of business management and training in ancient and modern times, and since then, business has separated from the professional tradition, which has made the United States move from the crisis of the times to a new prosperous situation.

The education of Harvard Business School has become an essential quality and foundation for managers. From the top 500 to high-tech micro-enterprises, from businessmen to entrepreneurs, Harvard Business School's big courses are the first. To some extent, uncovering the secrets of Harvard Business School courses is equivalent to finding the key to the academic and economic prosperity of the most powerful country in the world. Economics course in Harvard Business School is not only a teaching tool for businessmen to broaden their horizons and gain experience and knowledge, but also a necessary course for business survival in the new era. These experiences, which saved the United States in the great crisis and made the United States a business empire, also have great reference value and significance for China businessmen.

Harvard Business School allows all scholars to look at problems from a global perspective. Even if you are not a famous enterprise or a big enterprise, but the most backward workshop in Africa, as long as its managers have received the education of Harvard Business School, they will immediately double their brilliance and make people respect. Thanks to Yu Wei of Harvard Business School in the 20th century. Being able to go to Harvard Business School for further study and become a thoroughly remoulded businessman has dual values.

The course of Harvard Business School quantifies and summarizes the failure or success experience of generations of elite businessmen to the maximum extent, and compiles simple, efficient and profound cases. This book brings together the essence of Harvard for a century and the best economics course at present.

Harvard Business School's global vision and unusual case statements have almost become the standard courses of business schools. The freshest, most interesting and penetrating examples, theories and practical experiences can also be found in this book. This book opens up a new space for readers to experience the most needed business experience and model in the new society.

From market to competition; From consumption and industrial development to advertising marketing, from management to trade, from business school classroom to Wall Street; From the subprime mortgage crisis to the rescue of the Federal Reserve, manager's option trouble, employment problem, resource optimization; Wait a minute. All these questions can be answered from this book with the most intelligent, authentic and useful characteristics of Harvard Business School.

I believe that after reading this book, you will certainly gain more economic knowledge and insights, or gain new enlightenment from it and expand your career from a new perspective. Maybe with this inspiration, you can climb to new heights.