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What are the independent designer brands worthy of attention in China?
1. Uma Wangwang Juice "insta gram:@ Uma Wangguan"

Since the launch of Uma Wang, a brand with the same name, China designers have started to show her design series in fashion weeks in London, Paris and Milan, which has been appreciated by key figures in the industry such as Franca Sozzani and Hong Huang. Because of her innovative combination of modern hanging techniques and three-dimensional fabrics, she was rated as a "new generation designer worthy of special attention" by Italian Vogue. She also won the "20 1 1 Audi Aggressive Designer Award", 20 10 CCDC China Fashion Design Creative Invitational Competition "Best Designer Award" and "Shanghai Fashion Week" and other awards. In 20 12, Wang Zhi became the first China designer to be shortlisted for CFDA Designers Association /《Vogue magazine's Sino-US exchange program, met with the most important experts in the industry, and gained sufficient exposure in the American market. Wang Zhi studied textile and fashion design at China Textile University (Donghua University), and then studied fashion design at St Martin's College of Art and Design in London. Uma Wang's overseas sales are very good. Consciously, domestic pricing is slightly lower than overseas.

2.ziggy Chen Sean“insta gram:@ ziggy _ Chen”

Ziggy Chen is a brand of men's wear with flowers inside the wall and fragrance outside the wall, which accounts for a relatively high overseas sales volume and is also recognized. Ziggy Chen's creative inspiration comes from Shanghai, especially the collision and evolution caused by different cultures: new and old, east and west, classical and modern. This method echoes China's Taoist philosophy: the concept of duality and interdependence of Taoism. It is this philosophy that greatly promoted his creativity. He also drew a lot of inspiration from the photos of Shanghainese taken from 1900 to 1920. These photos are a mixture of different cultures and people: workers, monks, herders and soldiers. The lines and casual appearance of clothing embody the concept of inspiring power in traveling, wandering in remote areas and vast open areas. Love simplicity and exquisite craftsmanship. This style with ancient roots has been concealed by a century of turmoil and decades of rapid development. Organic clothes with unlimited energy are made of wool, flax, flax and other fabrics, plus leather and fine cotton cloth. This fabric has a certain hardness and classical elegance. Combining modern sensibility with eternal oriental aesthetics.

3. Clear Yin Ying, clear "insta gram:@ 京京京京"

Yin Yiqing, 1985, from Beijing. At the age of 4, she left China for France. She graduated from the National Institute of Decorative Arts in Paris. She loves sculpture and created many experimental costumes when she was a student. She has unique thinking and aesthetics, and even won the international awards "Tears Award" and "Andam First Collection Award". On 20 1 1 year, she won the ANDAM Award and participated in Haute Couture Fashion Week, becoming the first Chinese designer. 2065 438+03-2065 438+05 as the creative director of Leonard's ready-to-wear series; In 20 18, she was appointed as the manager of Poiret, a brand that had been out of fashion 19, and became a highlight of Paris Fashion Week in autumn and winter of 20 18. She founded her personal brand Yiqing Drink on 20 1 1. 20 14 obtained minority investment from French venture capital institution Mode et Finance. In 20 15, the brand was awarded the title of haute couture. Her brand style has a sense of sculpture and geometry, and she is good at creating unique, beautiful and dreamy clothes through the stacking of fabrics and the sketch of silk threads, with high artistic attainments.