Time flies, a period of work has ended, and our work will usher in a new stage with new goals. It's time to seriously think about how to write a planning book. What problems should be paid attention to when writing a planning book? The following is a sample of the project planning book for opening a store in Taobao that I collected and sorted out, hoping to help everyone.

Taobao Venture Store Project Plan 1 Mode I, Project Background

Nowadays, the Internet has fully penetrated and integrated into the lifestyle of urban people in China. According to CNNIC statistics, by the end of July of 20xx, the number of netizens in China had exceeded 320 million, ranking first in the world. At present, the direct consumption of the Internet is approaching 600 billion yuan, and the per capita consumption is 2382 yuan. According to statistics, the Internet has surpassed TV by 24 percentage points (83%) to become the first channel for China people to collect information, and the advertising acceptance rate of the Internet approaches 44.2% of TV advertisements with 42.3%. The era of e-commerce has gradually developed with the popularity of the Internet. As early as 1999, China established a B2C website, and the C2C model on Taobao is becoming more and more mature.

Second, the preliminary preparation

1, market research

Online shopping adapts to young people's pursuit of fashion personality, and they can buy satisfactory things without leaving home to satisfy their fast-paced lifestyle. Therefore, it has developed rapidly in recent years, with a penetration rate of 42.5% among netizens in central cities such as Beijing and Shanghai, with a total of more than 654.38+million. At the same time, "women's wear" has developed rapidly. According to the data survey, the number of Taobao women's orders in 20xx was 5206. 1 000, the sales volume of all commodities is the first. Therefore, it is very suitable to open a Taobao shop mainly for women's wear.

2. Target customer analysis

Women's online shopping needs are mostly young women who pursue perfection and fashion personality, so our target customers are basically the following categories:

(1) fashionable white-collar women, the economy is becoming more and more independent, and their spending power is improving; Young, energetic, energetic and free, they have no pressure on life, have high requirements on the quality of life, and at the same time, they are busy with work and don't have enough time to go shopping, which is the largest customer base of our online shop;

(2) Female college students, college students are also a group with great demand for fashion. At the same time, they have more time to use the Internet and are more receptive to new things. The economic ability is average, so clothing with lower price is more attractive to them than physical brand stores.

(3) Some fashionable clothes that can't be bought locally are easier to find online, and many people will choose to buy them online.

3, online shop positioning

According to the investigation of information at the moment and the analysis of customer groups, the positioning of the store is determined, that is, the women's clothing store. Business model: a mixed business model supplemented by peripheral products related to the main varieties. Open a shop in the early stage and choose an ordinary shop. Mainly sells all kinds of fashionable women's clothes. At the same time, it is supplemented by fashionable pants and shoes and supporting accessories.

Third, the shop decoration

First of all, the store name should be distinctive and easy to remember, so that buyers can clearly understand what you are selling. Secondly, it is essential to design a beautiful logo, which should highlight personality and fashion and closely combine the characteristics of clothing. The decoration style of the store should also be consistent with the style of the goods. You can find someone who beautifies the online store to help design. The regional distribution should be reasonable, new products should be placed in an eye-catching position, the special price area should be updated every month, and all kinds of announcements, activities and pictures should be attractive, so you can learn from famous stores. It is best to have links to other related products around the product description to attract buyers' attention. It is best to find a fresh and sweet-looking female model to help take pictures of clothes. The picture should be clear and beautiful, and PS can be made after shooting to arouse the buyer's desire to buy.

Fourth, marketing strategy.

1, commodity strategy

Because customers are mainly young women, the main feature of goods is fashion, and the types of goods should be rich. We should classify goods according to different groups, systematically classify all kinds of clothes, put clothes reasonably, and put the newly placed goods in front of the store, at the same time, they should appear in front of customers in a unique way. Make sure there are goods on the shelves every day, keep in touch with your family, accurately understand the description of the goods, and choose the time to surf the Internet the most.

2. Price strategy

In the early days, doing online shop earned credibility and passenger flow. Therefore, under the premise of ensuring the quality of the same type of clothing, the price is slightly lower than that of other stores, so that it is easy to attract customers' attention.

3, store promotion strategy

After the website construction is completed, the first thing to do is to submit a new website to the major search engines. The purpose of submitting to the search engine crawler is to let the search engine include the website in the index database. Secondly, we should often participate in the discussion and experience sharing of the forum; Exchange friendly links with other sellers; In the event of a holiday, it is necessary to realize the stocking of holiday activities and strive to make sure that every activity is not missed; There are also people who snap up community advertising space according to the situation.

4. Promotion strategy

Open up special price areas, sell some clothes at regular discounts, and implement policies such as two pieces of postage during festivals to promote sales; For some clothes to match and sell at reduced prices; Give small gifts to buyers who have already shopped; Often upload 1 to 3 treasures as auction items to agree on a suitable price and freight contract; Implement a limited time purchase strategy, and stipulate a short time to attract purchases for some similar products that are more popular on Taobao.

Verb (abbreviation of verb) enterprise management

1, purchase channel

Since we want to ensure the low price of clothing, we should choose large wholesale markets, such as Chenghuang Temple and Changjiang Wholesale Market. At the same time, to ensure the quality and sales of clothing, we should choose several large wholesalers or contact manufacturers directly to pick up the goods and maintain long-term cooperative relations. It is best to realize the agreement of refunding more and making up less according to sales volume. It is necessary to ensure the weekly supply.

2. Logistics management

Logistics is the second representative when the products of the merchants are guaranteed. Including the speed of logistics distribution, the maintenance of goods, the service attitude of logistics personnel and the logistics price. Therefore, it is very important to choose a logistics company with satisfactory service and wide network. It is mainly based on Shentong Express, EMS Express, Tong Yuan and Zhongtong, and its services need to be improved at present. At the same time, the delivery staff in the store should also be timely and effective.

3. Service management

(1) Ensure that Ali Wangwang, the customer service staff, is online all day and receives the buyer's inquiry information in time.

(2) Customer service personnel should be kind, patient and answer questions seriously. Only a good attitude will make buyers have a good impression on the store.

(3) After-sales service should also be provided for the goods sold. As long as the responsibilities should be solved in time to help buyers reduce unnecessary troubles, they will have a chance to be recognized and praised.

Payment method of intransitive verbs

On Taobao platform, Alipay is used.

Seven. financial analysis

Regularly analyze and settle accounts, adjust strategic plans, and deal with policies and markets.

Model Project Plan of Taobao Venture Store 2 I. Overview of the Project

① Project name: planning and design scheme of men's clothing online shop project

Project background: With the rapid development of Internet technology, the Internet has entered thousands of households, and online shopping has become a fashion and a new life experience. The 11th Five-Year Plan of the National Development and Reform Commission says, "The national informatization development strategy has established the strategic position of e-commerce. Various regions and departments have successively formulated supporting measures to increase support for the development of e-commerce. The awareness of e-commerce application in the whole society has been continuously enhanced, forming a good social atmosphere. "

As a new way of starting a business, opening a shop online has realized the dream of many young people to start a business and get employment. Our team members are all students majoring in e-commerce and are familiar with online shop opening and online marketing. I hope to improve my practical ability, apply what I have learned and promote entrepreneurship and employment by opening a shop online.

Project goal: The ultimate goal of online menswear store is to build its own menswear brand and establish an influential e-commerce company. This goal will be accomplished in three steps.

④ Benefits brought by the project:

Second, the project demand analysis

(1) market positioning and market analysis:

This online shop targets young people, including school students, social young people and white-collar workers. Break through the traditional physical store distribution and consignment mode and realize the popularization of online marketing and online shopping.

(2) Target user analysis:

① Students aged between 16-30, young office workers, have a certain economic foundation and spending power, have more contact with the Internet, are easy to accept new things, keep up with social trends, and can accept online purchases and payments.

② I have more study time and busy work, but I spend more time surfing the Internet in my spare time.

③ Pursuing fashion, having distinct personality, paying attention to taste, and having an open consumption concept.

(3) Market environment and prospect:

① Market environment: With the introduction of relevant national policies and the strong support of relevant enterprises in e-commerce technology, the e-commerce environment is further optimized, the payment security is constantly improved, and the logistics industry is constantly developing. As a fashionable lifestyle, online shopping has gradually penetrated into people's daily life and developed rapidly.

② Prospect: The market development potential of e-commerce is infinite. On the one hand, the development speed of potential consumers is amazing. Due to the developed information network and increasingly strong online shopping atmosphere in big cities, small towns and rural markets are gradually opening up. On the other hand, the volume of e-commerce transactions has increased rapidly, and more young people have joined the online shopping community.

According to CNNIC data, by the end of 20xx65438+February, the number of netizens in China had reached 532 million, exceeding the sum of the United States, Japan, Britain, France and Germany, and the Internet industry showed great vitality.

(4) Analysis of competitors: From 20xx to now, men's wear on Taobao has a strong development momentum and fierce competition. Take Taobao as an example, there are more than 30,000 men's clothing stores. At the same time, with the rise of Tencent Paipai.com and Baidu Youah, the competitive pressure is further expanded. There is also fierce competition from Ke Fan and other B2C companies.

However, compared with small and medium-sized sellers, most of them are non-e-commerce professionals, and their professional knowledge is not as strong as ours. E-commerce students have more advantages, high starting point, strong learning and understanding ability and faster development.

Third, the project feasibility analysis

1, technical feasibility analysis:

Early stage:

(1) Taobao, Paipai, etc. Provide a good platform, there are a lot of rich resources to use, eliminating the technical difficulty of building a website.

② Liu Jianjun and Xie Ming, as students majoring in e-commerce, can use PS, and have studied the knowledge of website construction, shop promotion advertising, online shop decoration, etc. They all have a certain foundation, fast start and fast conversion rate.

Later stage: when the store reaches a certain level, the profit will increase after you have time to purchase. Start building your own website, use some website building software or recruit some computer college students to cooperate, which can basically meet the requirements of website construction.

2, economic feasibility analysis:

Compared with other investment projects, online stores have less capital investment, less risk and faster results than other entrepreneurial projects. After doing well, the return on investment is considerable and the success rate is relatively high.

3, the implementation feasibility analysis:

① Team members have a high degree of cooperation, a clear division of labor and unity, all have the same desire and entrepreneurial ideas for the development of e-commerce, and have certain recognition and confidence in opening a store.

② Now the team members are all students majoring in e-commerce, with a certain knowledge and practical foundation, and there are two independent online stores to do business. One of them is on the diamond, which is developing rapidly, and another online shop, Sixin, is under planning.

If you have more spare time, you can use your spare time to develop online stores, accumulate experience, improve your reputation and accumulate certain funds. After half a year, I will find a job, and then I can run an online shop full-time and become bigger and stronger.

Fourth, the overall planning of the project.

1, target location

① The main business of the main online shop is unchanged, mainly men's wear, targeting the younger generation, and the sub-online shop is mainly engaged in home textiles. In the future, several online stores may be opened one after another, making them bigger and stronger, and coordinating primary and secondary development.

② Develop to the company in three steps.

The first stage: in the near future, before the summer vacation, improve the store's reputation, increase turnover, improve profits, and do a good job in the main and deputy online stores.

The second stage: from the summer vacation to 1 1, we will find sources of goods, provide professional services, upgrade the grade of online stores, develop our own brands and services, and further enhance our performance and profits.

The third step: after graduation, set up your own e-commerce company, integrate the resources of the main and deputy online stores, establish a clothing home textile website, and work as an online store full-time, further explore the market, deepen the brand, expand the team and achieve rapid development.

Model Project Plan of Taobao Venture Store 3 I. Project Background

In the online shopping market, C2C market is still the main shopping platform for netizens, and the transaction scale is growing steadily. The leader Taobao further expanded its leading position in this field, with a share of 90.5%. Tencent's Paipai.com ranks second with 8.9% market share, and Yi Bei ranks third with 0.6%. These online shopping platforms also provide personal online shop platforms, and many of them are provided free of charge, which makes it more convenient for college students to open stores online. Driven by entrepreneurial desire, we decided to create our own online shop on Taobao, giving ourselves more opportunities to learn and practice.

Second, the project introduction

(1) Basic information of online shop:

1. Online store name:

2. Online store address:

3. Customer service Want Want:

4. E-mail:

(B) business model: online procurement, and then direct delivery to buyers to earn the difference.

(3) Main products: men's and women's clothing and clothing accessories.

(4) Product features: high quality and low price, novel style, distinctive features, leading the trend.

(V) Positioning of the online store: The online store is just a specialty store or sales platform of our company, mainly selling its own products. These products are all selected by us, which are more affordable and easier to gain the recognition and trust of consumers; With the support of enterprises, as long as the online shop is refined, we can have a relatively large sales volume.

(7) customer orientation: 18-25-year-old young people: The consumers in this age group are mainly students and people who have just started to engage in social work. They like surfing the Internet and have time to surf the Internet, but most of their economies are not independent or completely independent. This group of people's pursuit of clothing standards is mainly in fashion and freshness, and they are the fastest group to change clothes. They have a certain understanding of brands, but most of them can't afford to buy brand-name clothes, which are the target customers of our online shop.

(8) Price positioning:

Now the goods sold in online stores are the same, so everyone is fighting for a very high price. For a start-up online shop like ours, we can adopt such a pricing method: according to the cost price, we can take a moderate low price among similar goods on the Internet. Make up for the lack of popularity of online stores with perfect sales services.

1, the main product price: men and women can't pack it 100 yuan.

2. Second-hand product price: accessories within 20 yuan.

Principle: Don't pursue profiteering, but it can't be unprofitable, let alone unprofitable.

Third, the market analysis

(1) Market demand analysis: People's pursuit of fashion is getting stronger and stronger, and the definition of beauty is not single. Fashion hipsters have a special liking for all kinds of new clothes and accessories. Therefore, the fashions and all kinds of exquisite ornaments operated by our shop are bound to develop greatly.

(2) Competition analysis: Clothing and accessories are popular choices for every business, and there are bound to be countless competitors in the market. Therefore, in order to stand out in Taobao, we must give full play to the uniqueness and distinctiveness of our store, highlight the style of our store's clothing and accessories, and always walk in the forefront of fashion and lead the trend.

1, Advantages: We place an order online and send it directly to the buyer, which can reduce the upfront investment on the one hand and the complicated management links on the other hand, so that we can concentrate on the promotion of the store.

2. Disadvantages: A new online shop and brand that is not recognized is not well-known and lacks innovation ability. The management team has been initially established, which needs running-in, and the sales channels have yet to be established. In particular, online stores that have just started to operate have a low reputation, and customers are afraid to buy goods in such stores.

(3) Risk analysis: Taobao's customers also belong to our competitors, which is not conducive to the stable accumulation of customers. What is even more cruel is that if we encounter intentional harassment from malicious buyers or competitors, several "bad reviews" can seriously damage our reputation, and the survival and development of online stores depends on reputation.

Fourth, operation management.

Store management

1, store decoration: you can decorate according to the Taobao shop decoration tutorial and read related books.

2. Login products: Select some fashionable and distinctive women's clothes and accessories from online stores of Taobao, Paipai and other websites, and then show them to your own online stores for regular inspection.

(1) The online time of all products is 1 week (the products that are about to end are displayed at the front by default in Taobao stores, and the number of views is also the highest when the products are about to end), ensuring that products are put on and off shelves every day.

② Select the time period with the largest number of Internet users to log in the product, and the most suitable time is: 10: 30- 12: 00, 12: 30- 14: 00,15: 30-/kloc-.

(3) After selecting a good time period, board the product every 10- 15 minutes.

Want Want should always be online, especially 1-2 hours before the goods are removed from the shelves. The closer we are to the time of taking off the shelves, the higher our products will be in the search results, that is, when the transaction volume is the highest.

(2) Promotion strategy:

1, product strategy: find your own characteristics and make your own style! Build your own brand! Higher quality, lower price.

2. Price strategy: because the cost of selling goods in online stores is lower than that in traditional market sales channels, low-price strategy is generally adopted; That is, when pricing, most of them use cost plus a certain profit or even zero profit, which is lower than the price of similar products in the traditional market. This strategy has also been used to expand publicity and quickly open up a new situation in the online market.

3. Online promotion strategy

① Online discount promotion: Because the goods sold online can't give people a comprehensive and intuitive impression, and can't be tried or touched, plus the complexity of distribution costs and payment methods, the enthusiasm of online shopping and ordering is far lower than that of traditional shopping places such as supermarkets. We can attract more consumers and hit our competitors by choosing the right time to lower the price.

② Setting up special zones: We can set up special zones to produce some hot-selling products every week and promote sales at low prices. Although the profit of this product is low, it can bring popularity to Wangpu, increase the sales of other products, and the performance will naturally come up.

(3) Limited supply: This always gives consumers a different feeling. For example, "There are only 2 days left in the special offer!" Such a slogan. But it must be true, otherwise it will eventually lose the trust of consumers.

(3) Logistics management: according to customer demand, choose the courier company Shentong Express: 8~ 15 yuan, and arrive in 2~3 days. Shunfeng: It starts from 20 yuan and arrives in 1~2 days. EMS: From 20 yuan, continue to 6 yuan per kilogram (available where express delivery can't reach). Surface mail: 5~ 12 yuan, 7~ 15 days (available where express delivery cannot reach).

(4) Financial management:

1. Check the payment status regularly (12: 00 and 23: 00) and pay it to the buyer after the buyer confirms the receipt payment.

2. Use Excel tools to create account books. Design the sales report, financial report, customer management, commodity statistics and classification table of online stores. Take a little time to fill out various statistical forms every day, summarize them once a week and carefully summarize them once a month.

(5) Customer management: Establishing customers helps us to maintain customers.

1. Knowing the background of the buyer's occupation or city during the transaction can help us summarize the items suitable for different groups of people;

2. Buyers with strong purchasing power should be the focus of our summary. Developing these groups into loyal buyers will help expand our business;

3. Set loyal buyers as our VIP customer base, and formulate corresponding preferential policies in the store to let them enjoy 20% discount on goods and so on.

(6) After-sales management:

1, buyer evaluation guidance: evaluation is the final view of buyers and sellers on a transaction, and it is also an important factor for prospective buyers to refer to. Good credit will reassure buyers, and poor evaluation will often discourage prospective buyers. Therefore, after the transaction is completed, we should kindly remind the buyer to make a true and good evaluation. 2. Handle complaints with peace of mind: As mentioned above, it is impossible for any seller to satisfy the buyer 100%, and customer complaints will occur. Dealing with customer complaints means listening to their dissatisfaction, constantly correcting our mistakes and maintaining our credibility. Proper use of this method can not only enhance and consolidate the relationship with customers, but also promote the growth of sales.

Five, store investment analysis

(1) Initial investment:

1, opening cost

The initial (first year) investment mainly includes Taobao consumer protection service deposit, joining fee (or pre-deposit), publicity and promotion fee, etc. Logistics distribution needs a certain amount of liquidity. It is estimated to be 3500 yuan.

2. Daily operating costs of the store

At this stage, the business volume will be greatly expanded, and more liquidity will be needed for procurement and delivery, and employees will be hired if necessary. In view of the rapid flow of Taobao stores, it is estimated that 20,000 RMB is enough.

3. Other expenses

Computer: 4,000 yuan; Digital camera: 1500 yuan; Internet access fee: 100 yuan/month; Taobao Value-added Services and Marketing Tools Software: 80 yuan/Month.

Six, store income analysis

The previous year belongs to the stage of accumulating credit, and there will be no big gains, and the cost can be guaranteed.

Judging from the current sales situation of Taobao stores, it is estimated that the average daily sales of ordinary stores are generally around 300 yuan, and the diamond stores can reach more than 1000 yuan, and the crown stores can reach more than 3,000 yuan or even more.

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